Forthcoming content

 

 

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 3 - which consists of four quarterly 100-page issues - includes:

  • Making mobile an important part of your marketing plan: How to create a successful mobile paid search strategy and develop a mobile friendly site
    Diane Pease, Inbound Marketing Manager, Cisco
  • Campaigns using paid social media to share and spread Coca Cola’s sustainability stories that ultimately drove increases in brand love and company trust
    Tim Goudie, Director of Social Media, Sustainability, The Coca-Cola Company
  • Mixing it up to build youth engagement: How to best use online tools to drive offline action
    Hannah Mitchell, Head of Knowledge and Innovation, vInspired and Emma Muckersie, Marketing Manager and Hannah Perry, Senior Research Consultant, Freshminds
  • Storytelling at scale: An Autodesk case study in organizational alignment and content best practices
    Daniel Zucker, Senior Manager, Social Media, Autodesk
  • Connecting with delayed passengers in real time using social media and app based research
    Keith Bailey, Senior Insight Advisor, Transport Focus and Andy Barker, Head of Qualitative Research, Populus
  • Pay per click: Revamping inherited campaigns to maximise effectiveness and improve PPC results 
    Darryn Almeida, Head of PPC, Travel Republic
  • Optimising programmatic advertising
    Sammy Austin, Head of Programmatic, MoneySuperMarket
  • Dell’s media mix modelling and online fractional attribution initiative: Optimising the transactional MARCOM investment and spend process for maximum business impact
    Anil Dania, Digital Solutions Lead, Marketing Decision Sciences and Social Media Analytics, Dell
  • How brands can capture consumers' attention with a constant stream of newsfeeds  
    Matt Gentile, Global Director, Social Media, Century 21 Real Estate
  • Multi-channel attribution: Specific models and best practice
    Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
  • Digital marketing transformation at BMW 
    Steven Althaus, Director of Brand Management and Marketing Services, BMW Group
  • Next generation site architecture and increasing site findability
    Tomas Vaitulevicius, SEO and Analytics Manager, Rightmove
  • Analysing product perception and brand sentiment with big data tools
    Ankur Gupta, Director, Big Data, Sears Holdings
  • The results and implications of the digital ethnographic research conducted for The Digital Consumer Collaborative
    Martie Woods, Lead Strategist, Thought Leadership, Stone Mantel and Ken Kellogg, Senior Director, Digital Research, Marriott International
  • Going viral on YouTube
    James M. Leonhardt, Assistant Professor of Marketing, New Mexico State University
  • How to optimise paid search when a consumer goes online-to-offline
    John Busby, SVP, Consumer Insights & Marketing, Marchex
  • Determining the right social media networks for your business
    Victoria Edwards, Digital Content Strategist, Florida Blue
  • How organisations can become a social business: Embedding social media across the organisation
    Selena Gabat, Head of Social Media, Sky Deutschland
  • Tapping into user habits to create a strong digital presence
    Toby Chishick, Social Media Director, JWT London
  • How FedEx uses ‘human data’ to drive engagement
    Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
  • Using analytics to make sense of your audience data
    Lukasz Zelezny, Head of Organic Acquisition, uSwitch
  • The competing merits of social media vs. email
    Thai Randolph, VP, Consumer Marketing, Sony DADC New Media Solutions
  • How foreign affairs departments are adapting to the new digitally connected world
    Jennifer Charlton, Communications/Social Media, Consulate General of Switzerland – New York
  • Mastering adaptive customer engagement across an organisation
    Marcus Ruebsam, Head of Strategy for Marketing LoB, SAP
  • The death of TVCs: Utilising social videos to enhance reach and engagement
    Ayman Abdel Jaber, Brand & Marketing Communications Manager, Lacasa Architects
  • Emerging trends within paid search marketing
    Gemma Howley, Head of PPC, Manning Gottlieb OMD
  • Abandoned basket: Guarantee ROI and returning customers with one email
    Al Keck, Managing Director, toinfinity

     

 

And a selection of the 41 peer-reviewed articles published in Volume 2 - still available and also consisting of four 100-page issues - include:

  • Personalisation along the customer journey
    Christopher Reynolds, VP, Data & Marketing Analytics, Condé Nast
  • Delivering successful B2B marketing: The fight between the left and right-hand side of the brain
    Dan Robb, B2B Marketing Communications Manager, Samsung Electronics
  • Content and distribution are the keys to brand building on the social web
    Jonathan Perelman, General Manager, Video and VP, Agency Strategy, BuzzFeed
  • Data driven advertising: Automation or emotion?
    Alan Schulman, VP, Global Digital Marketing & Brand Content, SapientNitro
  • Using definitive insights and data to deliver personalised customer experiences
    Shawn Burns, Global VP, Digital Marketing, SAP
  • Brand partnership case study: How Travel Alberta and Expedia developed the ‘Find Your Alberta’ web series
    Noah Tratt, Global Vice President of Media Solutions, Expedia
  • Thinking differently about Pinterest
    Bob Gilbreath, Co-founder and President, Ahalogy
  • Building a 'click and collect' strategy to maximise customer convenience and sales
    Will Lockie, Programme Head, Multichannel, Evans Cycles
  • Community-led marketing for mobile games: Rovio’s fans first strategy
    Saara Bergstrom, VP, Marketing Communications/Social Marketing Manager, Rovio