Forthcoming content

 

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 1 - which consists of four quarterly 100-page issues - includes:

  • Monetizing social media and incorporating commerce into a social media strategy
    Ann-Marie Ivanova, Digital Marketing Manager, 3C Interactive
  • Using social media and social data to engage stakeholders and build long-lasting, high quality relationships
    Madlen Nicolaus, Senior Marketing & Community Manager, Salesforce
  • Using storytelling and humor as part of a content marketing strategy
    Tim Washer, Social Media Manager, Cisco
  • Deutsche Bank's ‘What if’ campaign: The value of high quality and interactive content in social media
    Carla Mouchbahani, Head of Digital Communication, Deutsche Bank
  • Case study: How O2 seeks to create meaningful customer experiences and campaigns that are truly social
    Kristian Lorenzon, Social Media Manager, O2
  • Using Facebook as part of your marketing strategy: How Just-Eat grew its fan-base
    Tess Tucker, Head of Digital Marketing, Just-Eat
  • Using data from Google Analytics accounts to improve your organization’s website
    Brian Alpert, Web Analytics & SEM Analyst, Smithsonian Institution
  • Using social media to engage customers via meaningful dialog
    Sonja Briffett, Digital Marketing Manager, Henkel Beauty Care
  • When should you app and when not? And if you should, how?
    Suresh Ramaswamy, Head Digital & Social Planning and Katherine Liew, Social Media Planner, Leo Burnett
  • How McLaren is meeting the challenge of supplying content across evolving digital media
    James Keady, Global Digital Marketing Manager, McLaren
  • How varying data sources influence marketing tactics and how big data can improve targeting in on- and off-line marketing
    Charlie Robertson, Digital Communications Officer, Action for Children
  • Using Facebook as part of your communications strategy
    Stacey Kratz, Communications and Social Media Specialist, AARP
  • Using community panels to build consumer and stakeholder engagement
    Deborah Johnson, Research Manager, Customer Insight, Nationwide Building Society and Paul Child, Research Director, Join the Dots
  • Developing cross-channel content for social media to support sales and marketing
    Yara Paoli, Social Marketing Manager, Skyscanner
  • Integrating social media with mobile, online and other marketing channels
    Andrew Pearson, President, Qualex Asia
  • How non-profit organizations are using social media and how they need to change their approach
    Ryan Goodenough, Assistant Executive Director, Communications, NYSARC
  • Defining social media 'marketing multipliers'
    Don Schultz, Professor of Integrated Marketing Communication and Martin Block, Professor of Integrated Marketing Communications, Northwestern University
  • Case study: Retailoring the Wild Dunes Resort website for the user to increase revenue
    Andressa Chapman, Director of Marketing, Wild Dunes Resort
  • The components of digital branding and their effects on brand equity
    Jack Yan, CEO, Jack Yan & Associates
  • Developing an online sales channel within a B2B environment
    Nicholas Weber, Head of E-commerce, BFS Group
  • Email marketing: The need for digital marketers to focus on reach, frequency and impact
    Dela Quist, CEO & Founder, Alchemyworx
  • Using video and video-sharing as part of your online marketing strategy
    Jeremy Willinger, Director of Communications & Marketing, Mental Health Association of New York City
  • Storytelling in digital marketing: Creating engaging content
    Kevin Brown, Digital Director, Brothers and Sisters
  • Using a blog to create a virtual community
    Bradley Jobling, Social Media Manager, Columbia University Medical Center
  • Case study: Social media marketing at L.S. Starrett Company
    Priyank Savla, e-Commerce Marketing Manager, The L. S. Starrett Company
  • Case study: Incorporating video into a digital marketing campaign for the Royal National Institute of Blind People
    Paul McCartney, Managing Director, Gforce Communications
  • Integrated marketing: What it is and why you should embrace it
    Richard Hatheway, Senior Manager, Services Partner Marketing, Cisco Systems
  • Engaging stakeholders through social media to build long-lasting, high quality relationships
    Shelley W. Greene, Senior Director of Marketing, Randolph Community College
  • EU privacy and electronic communications regulations
    Ardi Kolah, former Head of Communications, Europe, Genworth Financial
  • Case study: Building a large video content and customer social story for a home improvement brand
    Martin Delamere, Brand Strategy Director, Addiction
  • Using digital and social media to execute a quit smoking contest: QUITPLAN Services QuitCash Challenge
    Molly Hull, Brand Development Supervisor, Clarity Coverdale Fury, Michael Sheldon, Senior Communications Manager and Marietta Dreher, Director of Marketing and Communications, ClearWay Minnesota
  • Special Olympics Australia: Not-for-profit digital and social media strategy, from zero to hero
    Peter Wilson, Head of Strategy, Cato Partners and Alex McNeilly, General Manager, Marketing, Partnerships & Communications, Special Olympics Australia
  • Rules for employees when implementing social media: Case study of a major media company
    Jean-Francois Denault, Owner & CEO, Impacts and Hervé Jodoin, Digital Communications & Business Strategy Consultant
  • Choosing the right social media platform and understanding the markets they reach
    Nigel Taylor, Social Media Manager, Pembroke Communications