Call for Articles: AI and Marketing

Special Issue: AI and Marketing

AI and its related technologies – machine learning, deep learning, rule engines, semantics-based AI and robotics – are an integral part of our lives as consumers. From the cradle to the grave, they influence or are responsible for what we think about companies, what we learn about products, what we buy (and keep buying), how and when we use things, brands we love, and commercials we share with one another (either through social media, email, or word of mouth).

Much less certain are the best practices, risks and rewards, and the ethics that govern how AI is implemented, used, and evolving in marketing and the customer experience.

The Editor, Editorial Board and Publisher of Journal of AI, Robotics & Workplace Automation invite submissions for publication in a special issue on AI and Marketing.

Our Guest Editor for this special edition is Jim Sterne, Marketing Analytics and AI industry luminary, digital visionary, and author of the pioneering book ‘Artificial Intelligence for Marketing: Practical Applications.’, (2017) Wiley.

Potential topics for this special edition on AI for Marketing include:

•    AI and its impact on marketing creativity
•    AI, marketing and customer data and privacy rights
•    AI and its role in marketing Analytics
•    The ’Uncanny Valley’ effect of AI on marketing campaigns
•    AI and the customer experience
•    Marketing data governance for AI 
•    AI success stories, best practices, and watchout stories in a marketing context
•    AI, marketing technology and personalization at scale
•    AI transparency and explainability in a marketing context
•    Marketing operations and decision-making using AI
•    Consumer perceptions of AI and reputational risk
•    Regulating the use of AI in marketing and customer relationship management
•    Ethical use of AI in marketing

Submission Guidelines:
The deadline for the submission of articles to this special issue is October 10th, 2022

The following types of articles will be considered for publication:

Practice articles: 
Thought pieces, briefings, case studies and other contributions written by practitioners. Articles can be 2,000 to 5,000 words in length.

Research papers: 
Contributions which explore new models, theories and research in AI, robotics, and workplace automation. The principal management implications of the submission should be included. Articles can be up to 6,000 words in length.

All submissions will be peer-reviewed to ensure that they have practical implications for those working in, or concerned with, the field.

Further, more specific guidance for authors on format and style can be found here.

Questions about this issue may be directed to the Editor, Christopher Johannessen, christopher.johannessen@hspublications.co.uk and Daryn Moody, the Publisher, daryn@hspublications.co.uk

Manuscript submissions and enquiries should be submitted to the Publisher, Daryn Moody.