"I have found Journal of Airport Management to be an incredibly professional and leading-edge journal which finds and addresses the key areas of interest and importance to the aviation industry in general and the airport operator specifically. The themes, cases studies and areas investigated and researched by the journal's writers are of a high quality and professionalism allowing me as an industry participant to continually learn and improve. I strongly support and recommend the journal to anyone within or interested in the aviation industry as an essential tool in assisting you to improve your own knowledge and performance."
Why be liked when you can be loved?
Journal:
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Abstract: Today, people only recommend brands they love. If customers like you, be afraid, be very afraid. 81 per cent of people choose brands based on what their friends said. The author co-wrote Brand Love: How To Build A Brand Worth Talking About to help CMOs build a marketing team of millions. Why settle for second best? Why settle for being liked when you can be loved?
Keywords: brand love, people, culture, metrics, Monster Energy, Xioami, Red Bull, connection economy versus television advertising era
Jamal Benmiloud is a public speaker, investor and founder of EARN Studios, a consultancy for future facing brands. Prior to this he was former marketing leader at both Red Bull and Monster Energy, and co-author of ‘Brand Love: How To Build A Brand Worth Talking About’, with Graham Brown and Paul O’Shannessey.