“The new thinking which this journal encourages is amazing.”
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“The new thinking which this journal encourages is amazing.”
Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
"Journal of Digital Media Management is the premier forum for professional and relevant discourse in digital media and content management featuring pertinent, credible and disciplined peer-review articles."
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
"It's very exciting to see a peer-reviewed journal for our field. I'm impressed with the range of topics but also that the journal analyses emerging trends in all areas of advancement and communications. The quality of the articles I've seen so far is also very nice to see."
"Journal of Digital Media Management is one of the most thoughtful and complete journals on the subject of digital asset management. The articles are written and reviewed by some of the foremost experts in the industry."
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
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