Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
"Congrats on Journal of Brand Strategy. From the outset I liked the focus on real problems and real solutions. I especially like the case study section, there are so few outlets for this article type and it can be so useful."
“Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion. Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.”
“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
"Journal of Digital Media Management is one of the most thoughtful and complete journals on the subject of digital asset management. The articles are written and reviewed by some of the foremost experts in the industry."
"Journal of Digital Media Management provides a vital professional resource that accomplishes three important objectives for the field of digital asset management: a peer-reviewed publication, a history of best practices, and a practical source of learning for anyone with responsibility for organising and sharing content."
“The new thinking which this journal encourages is amazing.”
Henry Stewart Publications LLP
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Henry Stewart Publications
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Tel: 860 350 0041
Email: info@hspublications.co.uk
