We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.

“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals.  Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant.  I look forward to each new edition.”

“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”