“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”

Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

“Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion.  Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.”