Web Management and Marketing: The Peer-Reviewed Journal

***Inaugural issue scheduled for publication May 2017***

Web Management & Marketing: The Peer-Reviewed Journal is the major new professional journal publishing in-depth articles and case studies on all aspects of management and marketing in the rapidly changing environment of ‘The Web’. It addresses latest and best practice, meeting the needs of professionals, C-level and senior management active in commerce, industry, government and not-for-profit organisations, and the suppliers, consultants and academics who serve them.

Each quarterly 100-page issue will bring the highest levels of academic rigour to the issues of real world needs and practice – reliable data, sound analysis and peer review by an expert Editorial Board - providing in-depth analysis of the latest thinking and best practices employed by leading web professionals. The journal’s detailed articles and case studies will provide actionable advice and ‘lessons learned’ written by and for web professionals on topics ranging from web design and development to content strategy and search engine marketing, showcasing innovative strategies, techniques and best practices employed by major brands, the public sector and not-for-profits around the world that maximise customer experience and ROI. It will also publish the latest applied research that readers can use to guide their strategic approach.

Web Management and Marketing: The Peer-reviewed Journal will not publish advertorial or advertising but rather in-depth articles and case studies on all major issues facing professionals in the field including – but not exclusive to – the following:

  • Web design 
  • Web development
  • Content strategy
  • User experience
  • Search engine marketing
  • Organic search optimisation
  • Personalisation and adaptive content
  • E-commerce
  • Conversion optimisation and lead generation
  • Mobile marketing, commerce and apps
  • Analytics and reporting
  • Digital strategy
  • Information architecture
  • Online advertising
  • Programmatic media buying
  • Email marketing
  • Website monetisation 
  • Creating online communities

Essential reading for all web professionals including web marketers, designers, developers, webmasters and programmers including Departmental Heads, Managing Directors, Directors, EVPs, SVPs, VPs and Senior Managers of:

  • Web design
  • Web development
  • Search and SEO
  • Content strategy
  • User experience
  • Marketing
  • E-commerce
  • Information architecture
  • Web administration
  • Mobile marketing and app development
  • Web analytics
  • Interactive and marketing communications
  • Creative services
  • Brand management
  • Customer insight
  • Email marketing