Xiaoqi Han, Associate Professor, Ancell School of Business, Western Connecticut State University and Wan-Hsiu Sunny Tsai, Associate Professor, School of Communication, University of Miami

Marieke de Mooij, Cultural and Anthropological Research Emeritus, University of Navarre

Arthur King Ma, Founder and Owner of A Group, Inc

Dr. Mine Üçok Hughes, Assistant Professor of Marketing, California State University Los Angeles et al