jcms Journals

Journal of Cultural Marketing Strategy Sample Articles

No Assigned Volume

Sample Article
Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising
Sample Article
Cultural marketing: Maximising business effectiveness in a multicultural world
Sample Article
From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products
Sample Article
Multinational corporations: To change or not to change? That is the question
Sample Article
Strategic target marketing considerations and implications for the US Hispanic market
Sample Article
The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism