jcms Journals

Journal of Cultural Marketing Strategy Sample Articles

No Assigned Volume

Sample Article
Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising
Xiaoqi Han, Associate Professor, Ancell School of Business, Western Connecticut State University and Wan-Hsiu Sunny Tsai, Associate Professor, School of Communication, University of Miami
Sample Article
Cultural marketing: Maximising business effectiveness in a multicultural world
Marieke de Mooij, Cultural and Anthropological Research Emeritus, University of Navarre
Sample Article
Strategic target marketing considerations and implications for the US Hispanic market
Dr. Mine Üçok Hughes, Assistant Professor of Marketing, California State University Los Angeles et al