jcms Journals

Journal of Cultural Marketing Strategy Sample Articles

No Assigned Volume

Sample Article
Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising
Xiaoqi Han, Associate Professor, Ancell School of Business, Western Connecticut State University and Wan-Hsiu Sunny Tsai, Associate Professor, School of Communication, University of Miami
Sample Article
Cultural marketing: Maximising business effectiveness in a multicultural world
Marieke de Mooij, Cultural and Anthropological Research Emeritus, University of Navarre