Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing is the major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal’s content is both of direct relevance to the practice of digital marketing and intellectually rigorous. 

Published quarterly and guided by an eminent Editorial Board of digital and social media marketing experts, each quarterly 100-page issue provides in-depth, practical articles written by leading professionals on new thinking, strategies, techniques and trends, plus the latest best practice and detailed analysis of how leading brands are using digital and social media marketing around the world. Articles focus on end users and the brands they represent, documenting the challenges they face and how they are tackling them, with case studies from leading digital marketers to benchmark your organisation against. The journal does not publish advertising and all content is peer-reviewed to ensure that it is of direct relevance to those working in the field, combining the latest strategic thinking with the practical knowledge needed to put it into practice.

Journal of Digital and Social Media Marketing provides an authoritative, high-quality forum for the latest thinking, practice and developments in all and any aspect of digital and social media marketing, including:

  • Digital marketing
  • Social media marketing for B2C, B2B, not-for-profits
  • Email marketing
  • Running effective digital campaigns
  • Search engine marketing and optimisation
  • Internet marketing
  • Online PR and reputation management
  • Website design and management
  • Measurement and analytics for social media and digital marketing
  • Mobile marketing
  • Video marketing
  • Visual marketing
  • Employee advocacy
  • Influence - what it really means
  • Viral marketing and social media
  • Partner marketing
  • Social media and sponsorship
  • Affiliate marketing
  • Integrated digital marketing
  • Managing digital teams
  • Legal considerations for digital marketers

Essential reading for Chief Marketing Officers, Heads of Marketing, Digital Marketing and Social Media Marketing, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors and Senior Managers in:

  • Digital marketing
  • Social media
  • Social media marketing
  • Mobile marketing
  • Online marketing
  • Brand strategy and management
  • PR and corporate communications
  • Metrics and marketing analytics
  • Creative services
  • Website design and management
  • E-Commerce
  • Database marketing
  • Consumer research and insight
  • Marketing and brand consulting
  • Sponsorship
  • Sales
  • Marketing law

 

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