Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing is the major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels.

Its overriding goal is to provide an authoritative, practitioner-focused forum to support the professional development of all those working in, or entering, the field. As such, the Journal’s content is both of direct relevance to the practice of digital marketing and intellectually rigorous.

Topics range from measuring and improving digital marketing effectiveness and ROI to search engine optimisation, from social media marketing to partner marketing, from mobile marketing to email marketing, website design, display advertising, pay per click and detailed marketing analytics. In short the Journal focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.

Journal of Digital & Social Media Marketing publishes detailed descriptive articles, practice notes, reviews, case studies and opinion, which enable digital marketing professionals to share experiences, views and insight. It also provides a forum for research notes, studies and reports which are applied and have direct relevance to new thinking and best practice in the use of digital channels for marketing.

The journal does not publish advertising or sales pitches and every article is peer-reviewed by its expert Editorial Board to ensure that it:

  • Focuses on end users and the brands they represent, documenting the challenges they face and how they are tackling them
  • Provides case studies from leading digital marketers worldwide for subscribers to benchmark their organizations against. Authors come from a wide range of industry sectors including broadcast, entertainment, media, consumer and business brands, social media, cultural institutions, education, not-for-profits and government
  • Shows how digital marketing supports strategic business goals, helping professionals demonstrate the value that digital and social media marketing can and do contribute to the bottom line
  • Combines strategic-level thinking with the technical knowledge needed to put digital marketing strategy into practice
  • Does not promote specific services or products

Essential reading for Chief Marketing Officers, Heads of Marketing, Digital Marketing and Social Media Marketing, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors and Senior Managers in:

  • Digital marketing
  • Social media
  • Social media marketing
  • Mobile marketing
  • Online marketing
  • Brand strategy and management
  • PR and corporate communications
  • Metrics and marketing analytics
  • Creative services
  • Website design and management
  • E-Commerce
  • Database marketing
  • Consumer research and insight
  • Marketing and brand consulting
  • Sponsorship
  • Sales
  • Marketing law

Journal of Digital and Social Media Marketing provides an authoritative, high-quality forum for the latest thinking, practice and developments in all and any aspect of digital and social media marketing, including:

  • Digital marketing
  • Social media marketing for B2C, B2B, not-for-profits
  • Email marketing
  • Running effective digital campaigns
  • Search engine marketing and optimisation
  • Internet marketing
  • Online PR and reputation management
  • Website design and management
  • Measurement and analytics for social media and digital marketing
  • Mobile marketing
  • Video marketing
  • Visual marketing
  • Employee advocacy
  • Influence - what it really means
  • Viral marketing and social media
  • Partner marketing
  • Social media and sponsorship
  • Affiliate marketing
  • Integrated digital marketing
  • Managing digital teams
  • Legal considerations for digital marketers


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