jdsm Journals

Journal of Digital & Social Media Marketing Sample Articles

No Assigned Volume

Sample Article
Confessions from the non-profit world: How non-profits are using social media (and how they need to change their approach)
Sample Article
Delivering an effective click-and-collect strategy: A retailer case study
Sample Article
Delivering personalised digital experiences to customer segments of one: Case study of SAP
Sample Article
Improving return on investment and measurement on Facebook
Sample Article
The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care's digital campaign in Germany
Sample Article
Thinking differently about Pinterest