“I find the content of Journal of Business Continuity & Emergency Planning to be up to date, easy to follow, and applicable to the professional in the field, the student in the class, and the academic. This journal offers a mix of articles from many disciplines in a manner that allows the professional to utilise the data immediately. I have personally used material from this journal on multiple occasions, both in my academic and professional endeavours.”
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled to be published in Volume 9 - which consists of four 100-page issues - includes:
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How to create winning post-COVID CX strategy
Shawn Roy, Consumer Insights Lead, South East Asia and Taiwan, GSK -
Influencing Gen Z: How brands can partner with TikTok creators to reach new audiences
Emily Trenouth, Head of Influencer Marketing, MediaCom -
How L’Oreal used new powerful technologies for personalisation to adapt to the new phase of customer demands
JaKenna Gilbert, Group Digital Director, L’Oréal Nordics -
Using digital to grow the NFL internationally
Lewis Wiltshire, CEO, Seven League and Jamie King, Senior Manager, Social Media and Digital Content Strategy, NFL -
How ditching the acquisition funnel can supercharge growth
Julie Zhou, Senior Director, Growth Marketing, AdRoll -
Case study: How to effectively optimise your online channels in response to the COVID-19 outbreak to increase your digital presence and gain a competitive edge
Nic Staeger, Head of Ecommerce & Customer Service, Cervera -
How the study of social media data has evolved through time, putting social media insights-lead actions at the heart of many organisations’ strategy
Jackie Balchin, Senior Social Strategist, NetBase Quid -
Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities
Srikanth Ramachandran, Founder and CEO and Mehul Mandalia, Co-founder and Head of Demand Platforms, Moving Walls -
How to audit your social media and why it’s a must
Jerri Helms, Vice President, Digital Marketing and Analytics, HarperCollins -
How COVID-19 is changing our expectations of social media and influence
Melanie Shreffler, former VP, Cassandra -
How the U.S. Army transitioned to virtual recruiting
Xeriqua Garfinkel, Public Affairs Officer, U.S. Army and Shauna Clark, Digital Media Program Manager, U.S. Army Recruiting Command -
How brands and marketers can pivot to a data-driven action plan and grow new channels in the era of social distancing
Erik Huberman, CEO, Hawke Media -
Shifting away from commission: What the retainer operating model offers for improving efficiencies between advertiser and agency
Anthony Hymes, Head of Digital Media, Shiseido and Adrien Dedeyan, Global Digital Director, Vizeum -
How digital agencies are adapting to COVID-19
Xenia Muntean, CEO & Co-Founder, Planable -
How to add value by personalising customer experience
Trevor Gordon, Management Consultant, Project One -
The customer data gap: The problem, remedies and effects
Kjetil Eik Lunde Løvlie, Executive Advisor, Martech and Personalization, NOA Ignite -
How to add value by personalising customer experience
Xenthe Bang, Director, Global CX, S&P Global Ratings -
Combating stereotypes around multicultural consumers to target them in all the right ways
Yendy Rojo, Associate Director, Social Media, Orci -
The secret to create news stories for women told by 23 successful editors: Identifying variables that increase female readership in news media
Gabriela Torres, Head of Social Media, BBC World Service -
Using social media benchmarking to inform your strategy
Casper Vahlgren, Senior Strategist, Falcon.io -
Scaling search engine visibility for franchises: An SEO road map for multi-location brands
Steve Wiideman, President, Wiideman Consulting Group -
Ethical design: Persuasion, not deception
Jeanette van der Lee, The Netherlands Authority for Consumers and Markets, et al. -
Digital engagement strategies in a pandemic
Seanice Lojede, Group CEO, Blu Flamingo Digital -
What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features
Miriam Alzate, Public University of Navarre, et al. -
Lite app adoption and cannibalisation
Tianfu Wang, Department of Marketing, Feliciano School of Business, Montclair State University, et al. -
How to build a platform-tailored approach to social video
Amelia Tran, Associate Director, Paid Social, MediaCom -
Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram
Jonas Polfuss, Professor of Brand Management and Marketing, EBC Hochschule and Partner, Regenreich