Forthcoming content

A selection of articles and real-world case studies scheduled for Volume 13 of Journal of Digital & Social Media Marketing - consisting of four 100-page issues in both print and online - includes:

  • How to use AI in the PPC business to get better results
    Lars Maat, Owner, Maatwerk Online
  • The art of humanising brands
    Eren Cello, Senior Vice President of Communications & Marketing, and Sabine West, Social Media Marketing Specialist, Ontario International Airport
  • How affiliates can tap into emerging e-commerce trends to maximise revenue
    Marc Allen Rona, Sr. Vice President, Affiliate and Social Media Marketing, Hawke Media
  • The past, present, and awe-inspiring future of storytelling in marketing
    Ginger Shimp, Global Content Lead, SAP, and Ed Shimp, Adjunct Acting Professor, Penn State University
  • How to elevate your social media strategy by integrating your organic and paid efforts
    Ryan Mitchell, Manager, Social Media, Vertex
  • Using marketing automation to stand out with your customers
    Britney Young, Senior Technical Product Manager, Amazon Web Services (AWS)
  • Driving digital strategy with a data-driven culture
    Kanika Bhatia, Senior Content Strategy Manager, ANZ
  • The remix culture of digital marketing
    Emir Hermono, Head of Growth, Digital Marketing & Product Marketing Manager, AirAsia
  • Humanising the future of marketing through AI and automation
    Luke Soon, Partner and Asia Pacific Digital Assets & Support Services Leader, PwC
  • Key strategies, metrics and practices for leveraging Instagram
    Darby Hogan, Sr. Social Media Manager, Swanson Vitamins
  • Finding emotion island: The 70:30 brand model
    Harry Dalton, Chief Brand Officer, Academy Agency
  • Crafting mindful content that builds trust and connection
    Orlando Gonzalez, Social Media Consultant, Florida Blue
  • Combining social and email from the buyer's perspective
    Gunnar Habitz, Senior Partner Manager APAC, ActiveCampaign
  • How Caraway has built and scaled partnerships with commerce media
    Aleksandra Cepulska, Sr. Affiliate Marketing Manager, Caraway Home
  • How to prepare for a future without third-party cookies by mastering hyper-personalisation
    Donna Jermer, Executive Vice President & Chief Marketing Officer, Insuritas
  • Amplifying brand impact: An integrated approach of virtual influencers in modern marketing
    Arianne Adams, Lecturer of Management, College of Business, Clayton State University
  • Can advertisers drive sales and evoke joy? Computational approaches to examining joy as an integral emotion through linguistic links to consumer engagement
    Laura F. Bright, Associate Professor of Media Analytics, School of Advertising & Public Relations Co-Director, Nelson Center for Brand & Demand Analytics Moody College of Communication at the University of Texas at Austin et al
  • Audit to action: A structured approach to strengthening your social presence
    Jennifer Radke, CEO, National Institute for Social Media
  • The human brands of name, image, and likeness influencers: A content analysis
    Fei Xue, Professor, Srividya Karuturi, Doctoral Student, School of Media and Communication, The University of Southern Mississippi, and Monira Begum, Doctoral Student, Department of Communication, University of South Florida
  • Reviving loyalty: How to reach and retain today’s consumers
    Gina Michnowicz, CEO and Chief Creative Officer, The Craftsman
  • Brand love and digital participation: The importance of consumer citizenship in the social media era
    Christopher White, School of Economics, Finance and Marketing, RMIT University et al
  • Examining social media posts on user engagement: A study on German automotive brands in Turkey on Facebook
    Yasin Özkan, Research Assistant and PhD Candidate, and Onur Çelik, Associate Professor, Tourism Management, Adana Alparslan Türkeş Science and Technology University
  • Leveraging e-commerce marketplaces and retail media to boost brand equity
    Somesh Dwivedi, Global E-commerce & E-business Director, Health and Medical, Essity
  • Not another ad! Expectancy violation effects of ad clutter on social media
    Sieun Ha, PhD Candidate, and Matthew Eastin, Professor, Stan Richards School of Advertising and Public Relations, University of Texas at Austin
  • How to harness curiosity to create more engaging content
    Nick Bain, Senior Strategist, Sticky
  • Virtual responsibility: Understanding consumer engagement in CSR virtual reality experiences across heavy and low users
    Yoon-Joo Lee, Associate Professor & Assistant Chair of Strategic Communication Department, Edward R. Murrow College of Communication, Washington State University et al
  • How to use emotion-led creative in B2B to stand out amongst competitors
    Alex Jackson, Paid Media Team Lead, Hallam
  • Custom AI strategies for next-level affiliate marketing
    Molly Mahoney, The Prepared Performer Team
  • How brands can deliver effective hyper-personalised experiences
    Tom Morgan, Creative Technology Lead, Accenture Song, United Kingdom, Ireland & Africa
  • How an effective advocacy strategy and employee generated content can positively impact your brand
    Joe Lloyd, Social Media Community Manager, OSB Group