Forthcoming content

A selection of the peer-reviewed articles and real world case studies published in Volume 6 - which consists of four quarterly 100-page issues - includes:

  • How AI and process technology can help marketing professionals make faster, better informed decisions
    Michael Marinello, Senior Vice President, Strategic Communications, Turner Broadcasting System and Leigh Fatzinger, CEO, Turbine Labs
  • The secret to monetizing influence relationships: 'Always on' customer relationships
    Laura Elton, Associate Director, Brand Development, ELLE + ELLE.com
  • Facebook Live: How to engage your followers and grow your audience in new ways
    Laurel Su, Social Media Marketing and Operations Manager, Docusign
  • How Weight Watchers uses sequential digital messaging to take prospective customers on a brand journey
    Matt Latanzio, Digital Marketing Manager, Weight Watchers
  • Content, social media and SEO: Best practices in making sure your content gets in front of the right audience
    Chris Carfi, Director, Content Marketing, GoDaddy
  • Constructing a website architecture that supports search demand
    Lauren Polinsky, Director of Search Analytics, MGM Resorts International
  • Digital marketing post-GDPR: Are you ready for increased competition in paid media?
    Marcus Hemsley, Creative Director, Fountain
  • How to create powerful videos for your brand on a budget
    Ryan Peña, Social Media Strategist, Be The Match, National Marrow Donor Program
  • Keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
    Jason M. Carlton, Communication Manager, Central Region, Intermountain Medical Center
  • Creativity and data: How to develop personalised experiences that capture both
    Alberto Brea, EVP, Group Planning Director, Edelman
  • Case study on how City National Bank set up a marketing technology office - and the lessons learned so far
    Mark H. Middlebrook, SVP and Head of Marketing Technology, City National Bank
  • Advanced audience targeting and management tactics
    Ben Wood, Marketing Services Director, Hallam Internet
  • A six-step method for healthcare social media storytelling
    Mariah Obiedzinski, Director, Content Marketing, MedTouch
  • Paid search + social: Teamwork makes the dream work
    Tara Siegel, Senior Director Marketing, Pepperjam
  • Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
    Hannah Thorpe, Managing Director, White.net
  • Early prevention of accessibility issues in web and mobile experiences
    Aidan Tierney, Manager of Digital Accessibility, TD
  • Dynamic virality: A review of the Ice Bucket Challenge
    James M. Leonhardt, Assistant Professor of Marketing, Department of Managerial Sciences, University of Nevada, Reno and Amanda Ball, Program Coordinator, New Mexico State University
  • Determining what to do when a site's Google organic traffic has dropped
    Marie Haynes, Owner, Marie Haynes Consulting
  • Writing an effective and sustainable social media and content marketing plan
    Mike Brown, Founder, The Brainzooming Group
  • Creating and promoting an expertise-driven brand
    Lee Frederiksen, Managing Partner and John Tyreman, Research Manager, Hinge
  • Breaking down the Facebook auction: How to combat inflated CPMs and bigger budgets to deliver more sales
    Clark Boyd, Digital Marketing Consultant, Candid Digital
  • A Steak-Umm case study: Using Twitter to create positive customer experiences with conversation
    Jesse Bender, Account Director, Allebach Communications
  • Case study: How Weight Watchers migrated from a full service ESP to a self-service ESP to manage end-to-end communications
    Laura Price, Marketing Technology Manager, Weight Watchers
  • Gaining actionable insights and proving the value and ROI of digital marketing with effective measurement techniques and multi-channel attribution models
    Tom Newbould, Chief Marketing Officer, MYJAR
  • How to increase content engagement and improve ROI
    Nick Mason, CEO & Founder, Turtl
  • Case study on National Geographic’s Albert Einstein Chatbot
    Seth Greenfield, CEO & Founder, Imperson