"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 5 - which consists of four quarterly 100-page issues - includes:
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Repurposing content for social sharing
Ross Hollebon, Director, Content, USA Football -
Social action in the wake of Donald Trump’s election
Jenn Sturm, Digital Director, American Civil Liberties Union -
Creating a mobile-first design to improve customer satisfaction
Maja Neable, VP, Digital and Channel Marketing, BMO Financial Group -
Building out a best-in-class B2B social media listening program
Jerry Nichols, Global Head of Marketing Performance Management, Leslie Curtiss, Social Media Analyst, SAP and Colby Vogt, Global EVP, Business Intelligence, DeVries Global -
Case study on how Intermountain Medical Center Heart Institute has used social media to build relationships with new audiences and develop brand awareness
Jason Carlton, Communication Manager, Central Region, Intermountain Healthcare -
How brands can effectively innovate on Instagram
Erica Nardello, Social Media & Digital Content Supervisor, Brownstein Group -
A six step method for sharing authentic stories on social media
Mariah Obiedzinski, Manager, Content Marketing Strategy, MedTouch -
Leveraging social platforms along the entire customer journey
Evan Neufeld, VP, Intelligence, L2 -
Make customers work for you: How to increase user-generated content
Cara Friedman, Director of Community, ClassPass -
Harnessing digital design and data to develop integrated, connected customer experiences that deliver business results and win end users
Joanne Phillips, Director, Head of Digital, BlackRock -
Blurring the lines between sales & marketing: Affecting sales through customer-segmented social media marketing
Erica Melchior, Social Media Community Manager, Rhythm Management, Boston Scientific -
As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?
Tony Bishop, Global Business Director, POSSIBLE -
Size, quantity and management capabilities: How Google updates Adwords to increase revenue
Andy Taylor, Senior Research Analyst, Merkle -
Cleaning out the content attic with a structured content audit to identify items to delete; to keep; and to update as part of your ongoing content strategy
Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning -
How to get the most from your WeChat account
Alexis Bonhomme, Co Founder, Curiosity China -
The attribution challenge: How to actually get real business value out of it
Adam Proehl, Founding Partner, NordicClick Interactive -
How to use social media to deliver excellent customer service
Jessica Milcetich, Social Media and Digital Marketing Strategist, US General Services Administration -
Winning strategies that meet consumer needs and drive results for excellent customer experiences
Anthony Scammell, Strategic Service Development Director, Old Mutual Wealth -
Supercharging your digital transformation in as little as 3 hours with a new methodology for strategic visioning
Sarah Weise, UX Director, Booz Allen Hamilton -
How to best combine paid search and social media advertising
Tara Siegel, Senior Director, Social, Pepperjam -
Tying content to conversions: Defining relevant metrics to prove the ROI of your content marketing program
Caitlin Angeloff, Head of Global Social Strategy & Operations, DocuSign -
Case study on developing a content marketing plan for a B2B audience to build brand recognition
Liz Bigham, Chief Marketing Officer, Burford Capital -
Performance marketing: A data-driven journey to B2B technology marketing
Ceri Jones, VP Global Marketing Operations, Basware Oyj -
Search engine optimization in 2017: A new world where old rules still matter
Brian Alpert, Web Analytics and SEM Analyst -
How real-time analytics changes the face of the sports betting industry
Andrew W. Pearson, Managing Partner, Intelligencia -
Engaging fans on social media in American Minor League Soccer: A content analysis of consumer promotion on Facebook, Twitter, And Instagram
Julie D. Lanzillo, Program Director & Assistant Professor, Sport Management, Neumann University and Margaret C. Stewart. Assistant Professor, University of North Florida -
Improving social media brand personas using archetypes
Francisco J. Conejo, Marketing Instructor and Researcher, University of Colorado - Denver -
An empirical study on the effective usage of emoji in marketing
Chi Hong Leung and Winslet Ting Yan Chan, Department of Management and Marketing, The Hong Kong Polytechnic University -
Lover of discounts, unicorns, and tacos: Case study of Progressive’s 'Flo' in social media
James M. Leonhardt, College of Business, University of Nevada and Ryan E. Cruz, New Mexico State University -
How Instagram content affects brand attitudes and behaviour
Ming Wang, Assistant Professor and Valerie K. Jones, Assistant Professor, College of Journalism & Mass Communications, University of Nebraska-Lincoln -
Native advertising: A close look at an emerging ad unit
David Kamerer, Associate Professor, School of Communication, Loyola University
A selection of the peer-reviewed articles and real world case studies either published or scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:
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How Coca-Cola Journey transformed corporate communications efforts
Doug Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company -
Integrating real time predictive analytics in marketing strategy at Acer
Francesco Federico, Global Digital Marketing Director, Acer -
How the Chicago Bears are using social media to interact with fans
Matt Koch, Director of Digital Media, Chicago Bears Football Club -
Increasing value and results from Facebook by harnessing paid advertising and monetising content to drive sales and engagement
Kizzy Lilburne, Tanqueray Brand Manager Europe, Diageo -
Tactics to enrich your customer data for higher email ROI
Parinda Joshi, Director, Datawarehousing, AEG -
Why brands must seek realistic reviews to balance flawless 5-star perception online
Theresa O’Neil, SVP of Marketing, PowerReviews -
How to understand and leverage your brand's legacy as it relates to today’s mobile consumer
Robin Zucker, SVP Marketing, Digital Media, Playboy Enterprises -
How to safeguard your brand reputation with best-in-class strategies for managing a crisis and escalating negativity
Shaf Mansour, Head of Digital Content and Communities, Barnardo’s -
The power of livestreaming: opportunities and threats for brands
Pepe Moder, Head of EMEA Digital Marketing & CRM, FCA Fiat Chrysler Automobiles -
Driving sponsorship ROI through multi-channel marketing
Norris Scott, VP, Partnership Marketing, NASCAR -
Using data to build always-on valuable experience throughout the consumer journey
Yi Li, Chief Data Officer, OgilvyOne China -
How to effectively leverage visual content in digital campaigns in the arts and culture sector
Caroline Chen, Social/Digital Director, Downtown Partners and Marc Lapides, VP, Chief Marketing & Development Officer, Adler Planetarium -
Riding a tidal wave: Managing reputation in the face of an industry sea change
William Spiers, Head of External Affairs, GE Healthcare and Andrew Williams, Senior Director, FTI Consulting -
Engaging the Latino community on social and mobile channels
Hugo Perez, EVP, Zeno Group -
How to work on multiple digital products concurrently
Jan-Jan Tayson, Digital Creative Director, New York Post -
Case study on ‘#POPEINUS: Lessons learned from executing a real-time marketing campaign around a global event
Ginny Sidell, Director, Digital, Christine Dooley, Digital Senior Manager and Geeta Patel, Director of Digital Analytics & Social Listening, Golin -
How to most effectively harness online engagement in digital activism
Alexandra Baird, Manager, Marketing and Communications, Chicago Cares -
Making your content relevant and reachable by a Millennial audience
Kun Dang, Head of Search, Babel PR -
How Chicago Sky are leveraging social media to promote their brand, increase engagement with fans and impact the bottom line
Lauren Niemiera, Media & Communications Manager, Chicago Sky -
Delivering targeted paid advertising using gmail native ads: Case study of Liberty Marketing
Philip Woodward, Senior Copywriter, Liberty Marketing -
Online review and rating enabled forecast simulation for marketing and innovation investment decisions
Wang Shu, Global Six Sigma Lead, Philips Healthtech -
How to cultivate brand ambassadors through digital marketing
Tamara Snyder, SVP, Employee Engagement, Edelman -
Humanising the brand in a digital world
James Caig, Head of Strategy, True Digital -
A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy
Sarah V. Weise, UX Director, Strategic Innovation Group, Booz Allen Hamilton -
How to use social data to create meaningful real-world brand experiences
Nathan Koch, Creative Technology Director and Max Morein, User Experience Strategist, Cramer-Krasselt -
Developing a real-time, risk management solution for sports books that can help mitigate risk as well as provide a first-class customer experience
Andrew Pearson, Managing Partner, Qualex Asia
And a selection of the 37 peer-reviewed articles published in Volume 3 - still available and also consisting of four 100-page issues - include:
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Seeing the woods for the trees: Fixing large undefined problems in digital marketing
Michael Mooney, Senior Experience Designer and Stephanie Slobodian, Mobile UX Director, Marriott International -
Get the most out of web traffic: Tactics and strategies to increase on-site conversion
Pedram Farsaii, Digital Marketing Manager, The Washington Post -
Publish or perish: Why chief marketing officers must become publishers to drive growth
Bruce H. Rogers, Chief Insights Officer and Head of CMO Practice, Forbes Media -
Analysing brand sentiment with social media and open source Big Data tools
Ankur Gupta, Senior Director, Big Data, Sears Holdings and CEO, MetaScale and Kishore Jhunjhunwala, Big Data Consultant/Project Manager, MetaScale -
Social media storytelling at scale
Dan Zucker, Senior Manager of Social Media, Autodesk -
Determining the right social media networks for your business
Victoria Edwards, Digital Content Strategist, Florida Blue -
Mobile marketing and paid search: Advertising’s way of the future
Diane Pease, Inbound Marketing Manager, Cisco -
Winning back your subscriber list to maximise e-mail marketing return on investment
Guy Hanson, Senior Director, Professional Services and Richard Gibson, Director of Client Services, Northern Europe, Return Path -
Multi-channel attribution and its role in marketing investment
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group -
How FedEx uses ‘human data’ to drive engagement
Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services -
Capturing the consumer in a constant stream of content
Matt Gentile, Global Director, Social Media, Century 21 Real Estate