Forthcoming content

A selection of the peer-reviewed articles and real world case studies published in Volume 6 - which consists of four quarterly 100-page issues - includes:

• How ELLE leverages customer relationships to deepen brand engagement
  Laura Elton, Associate Director of Brand Development, ELLE magazine and Lisa Lopez, Content Specialist, Fuel Cycle
• Shifting processes: How to enable marketers to leverage a self-service platform
  Laura Price, Manager, Marketing Technology, Weight Watchers International
• Building an optimized information architecture through collaboration
  Lauren Polinsky, Area Director Digital Marketing, Kimpton Hotels & Restaurants
• Boosting pay-per-click performance by combining search and social audience data
  Ben Wood, Marketing Services Director, Hallam
• The rise of social purpose and its impact on brand success
  Angela Everitt, Director, Creative Strategy EMEA, The Economist
• Why would fans visit a professional baseball team’s Facebook page?
  James Pokrywczynski, Diederich College of Communication, Robert J. Griffin, Professor Emeritus, Marquette University and Caitlin Moyer, Director - New Media, Milwaukee Brewers Baseball Club
• Breaking down the Facebook auction
  Clark Boyd, Founder, Candid Digital and Ximena Sanchez, Account Executive, Google
• The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
  Jason Carlton, Social Media Manager, Intermountain Medical Center
• The definitive guide to local search ranking factors
  Dan Leibson, VP of Search and Andrew Shortland, CEO, Local SEO Guide
• Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
  Hannah Thorpe, Managing Director, White.net
• Six-step method for healthcare social media storytelling
  Mariah Obiedzinski, Director of Content Marketing, MedTouch
• Paid search + social: Teamwork makes the dream work
  Tara Siegel, Senior Director of Marketing, Pepperjam
• Early prevention of accessibility issues
  Aidan Tierney, Manager of Digital Accessibility, TD
• Higher engagement and higher returns: The benefits of trust in e-mail marketing
  Richard Gibson, Senior Director, Client Service, International and Guy Hanson, Senior Director, Professional Services, Return Path
• Driving positive engagement through purpose
  Laura Kline, EVP, Weber Shandwick
• Achieving customer experience excellence at seven critical life-cycle points
  Ernan Roman, President, ERDM and Scott Emmons, Head, Innovation Lab, Neiman Marcus Group
• Attracting tomorrow’s talent today: digital marketing strategies to recruit the workforce of the future
  Tamara Snyder, EVP and Mike Schaffer, SVP, Edelman
• Social media’s ROI in an integrated marketing campaign: Media mix modelling
  Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Kristen Sussman, President and Founder of Social Distillery and Arnold Chung, PhD candidate, Stan Richards School of Advertising & Public Relations, University of Texas at Austin
• Guerrilla marketing in social media: The age of marketing outside the box
  Nikos Schiniotakis, Technological Educational Institute of Crete and Katerina Divini, Pancretan Cooperative Bank
• Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate
  Larry Weber, Chairman & CEO, Racepoint Global
• Developing the next-generation Don Draper
  Valerie K. Jones, Assistant Professor of Advertising and Public Relations, University of Nebraska-Lincoln