Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 5 - which consists of four quarterly 100-page issues - includes:

  • Harnessing digital design and data to develop integrated, connected customer experiences that deliver business results and win end users
    Joanne Phillips, Director, Head of Digital, BlackRock
  • Blurring the lines between sales & marketing: Affecting sales through customer-segmented social media marketing
    Erica Melchior, Social Media Community Manager, Rhythm Management, Boston Scientific
  • As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?
    Tony Bishop, Global Business Director, POSSIBLE
  • Size, quantity and management capabilities: How Google updates Adwords to increase revenue
    Andy Taylor, Senior Research Analyst, Merkle
  • Cleaning out the content attic with a structured content audit to identify items to delete; to keep; and to update as part of your ongoing content strategy
    Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning
  • Scaling international SEO in enterprise environments
    Stephen Lock, Global Head of SEO, Sage
  • How to get the most from your WeChat account
    Alexis Bonhomme, Co Founder, Curiosity China
  • The attribution challenge: How to actually get real business value out of it
    Adam Proehl, Founding Partner, NordicClick Interactive
  • How to use social media to deliver excellent customer service
    Jessica Milcetich, Social Media and Digital Marketing Strategist, US General Services Administration
  • Winning strategies that meet consumer needs and drive results for excellent customer experiences
    Anthony Scammell, Strategic Service Development Director, Old Mutual Wealth
  • Supercharging your digital transformation in as little as 3 hours with a new methodology for strategic visioning
    Sarah Weise, UX Director, Booz Allen Hamilton
  • How University of Utah has successfully employed a content marketing strategy
    Kathy Wilets, Director of Public Relations and Content Marketing and Amy Albo, Publisher, University of Utah Health Care/Health Sciences
  • How to best combine paid search and social media advertising
    Tara Siegel, Senior Director, Social, Pepperjam
  • Tying content to conversions: Defining relevant metrics to prove the ROI of your content marketing program
    Caitlin Angeloff, Head of Global Social Strategy & Operations, DocuSign
  • Case study on developing a content marketing plan for a B2B audience to build brand recognition
    Liz Bigham, Chief Marketing Officer, Burford Capital
  • Performance marketing: A data-driven journey to B2B technology marketing
    Ceri Jones, VP Global Marketing Operations, Basware Oyj
  • Search engine optimization in 2017: A new world where old rules still matter
    Brian Alpert, ‎Web Analytics and SEM Analyst
  • How digital is transforming marketing at Sonova
    Alex Mari, Global Director of Digital Marketing & eCommerce, Sonova
  • How real-time analytics changes the face of the sports betting industry
    Andrew W. Pearson, Managing Partner, Intelligencia
  • Engaging fans on social media in American Minor League Soccer: A content analysis of consumer promotion on Facebook, Twitter, And Instagram
    Julie D. Lanzillo, Program Director & Assistant Professor, Sport Management, Neumann University and Margaret C. Stewart. Assistant Professor, University of North Florida
  • Improving social media brand personas using archetypes
    Francisco J. Conejo, Marketing Instructor and Researcher, University of Colorado - Denver
  • An empirical study on the effective usage of emoji in marketing
    Chi Hong Leung and Winslet Ting Yan Chan, Department of Management and Marketing, The Hong Kong Polytechnic University
  • Lover of discounts, unicorns, and tacos: Case study of Progressive’s 'Flo' in social media
    James M. Leonhardt, College of Business, University of Nevada and Ryan E. Cruz, New Mexico State University
  • How Instagram content affects brand attitudes and behaviour
    Ming Wang, Assistant Professor and Valerie K. Jones, Assistant Professor, College of Journalism & Mass Communications, University of Nebraska-Lincoln
  • Native advertising: A close look at an emerging ad unit
    David Kamerer, Associate Professor, School of Communication, Loyola University

 

A selection of the peer-reviewed articles and real world case studies either published or scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:

  • How Coca-Cola Journey transformed corporate communications efforts
    Doug Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company
  • Integrating real time predictive analytics in marketing strategy at Acer
    Francesco Federico, Global Digital Marketing Director, Acer
  • How the Chicago Bears are using social media to interact with fans
    Matt Koch, Director of Digital Media, Chicago Bears Football Club
  • Increasing value and results from Facebook by harnessing paid advertising and monetising content to drive sales and engagement
    Kizzy Lilburne, Tanqueray Brand Manager Europe, Diageo
  • Tactics to enrich your customer data for higher email ROI
    Parinda Joshi, Director, Datawarehousing, AEG
  • Why brands must seek realistic reviews to balance flawless 5-star perception online 
    Theresa O’Neil, SVP of Marketing, PowerReviews
  • How to understand and leverage your brand's legacy as it relates to today’s mobile consumer
    Robin Zucker, ‎SVP Marketing, Digital Media, ‎Playboy Enterprises
  • How to safeguard your brand reputation with best-in-class strategies for managing a crisis and escalating negativity
    Shaf Mansour, Head of Digital Content and Communities, Barnardo’s
  • The power of livestreaming: opportunities and threats for brands
    Pepe Moder, Head of EMEA Digital Marketing & CRM, FCA Fiat Chrysler Automobiles
  • Driving sponsorship ROI through multi-channel marketing
    Norris Scott, VP, Partnership Marketing, NASCAR
  • Using data to build always-on valuable experience throughout the consumer journey
    Yi Li, Chief Data Officer, OgilvyOne China
  • How to effectively leverage visual content in digital campaigns in the arts and culture sector
    Caroline Chen, Social/Digital Director, Downtown Partners and Marc Lapides, VP, Chief Marketing & Development Officer, Adler Planetarium
  • Riding a tidal wave: Managing reputation in the face of an industry sea change
    William Spiers, Head of External Affairs, GE Healthcare and Andrew Williams, Senior Director, FTI Consulting
  • Engaging the Latino community on social and mobile channels
    Hugo Perez, EVP, Zeno Group
  • How to work on multiple digital products concurrently
    Jan-Jan Tayson, Digital Creative Director, New York Post
  • Case study on ‘#POPEINUS: Lessons learned from executing a real-time marketing campaign around a global event
    Ginny Sidell, Director, Digital, Christine Dooley, Digital Senior Manager and Geeta Patel, Director of Digital Analytics & Social Listening, Golin
  • How to most effectively harness online engagement in digital activism
    Alexandra Baird, Manager, Marketing and Communications, Chicago Cares
  • Making your content relevant and reachable by a Millennial audience
    Kun Dang, Head of Search, Babel PR
  • How Chicago Sky are leveraging social media to promote their brand, increase engagement with fans and impact the bottom line
    Lauren Niemiera, Media & Communications Manager, Chicago Sky
  • Delivering targeted paid advertising using gmail native ads: Case study of Liberty Marketing
    Philip Woodward, Senior Copywriter, Liberty Marketing
  • Online review and rating enabled forecast simulation for marketing and innovation investment decisions
    Wang Shu, Global Six Sigma Lead, Philips Healthtech
  • How to cultivate brand ambassadors through digital marketing
    Tamara Snyder, SVP, Employee Engagement, Edelman 
  • Humanising the brand in a digital world
    James Caig, Head of Strategy, True Digital
  • A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy
    Sarah V. Weise, UX Director, Strategic Innovation Group, Booz Allen Hamilton
  • How to use social data to create meaningful real-world brand experiences
    Nathan Koch, Creative Technology Director and Max Morein, User Experience Strategist, Cramer-Krasselt
  • Developing a real-time, risk management solution for sports books that can help mitigate risk as well as provide a first-class customer experience
    Andrew Pearson, Managing Partner, Qualex Asia

 

And a selection of the 37 peer-reviewed articles published in Volume 3 - still available and also consisting of four 100-page issues - include:

  • Seeing the woods for the trees: Fixing large undefined problems in digital marketing
    Michael Mooney, Senior Experience Designer and Stephanie Slobodian, Mobile UX Director, Marriott International
  • Get the most out of web traffic: Tactics and strategies to increase on-site conversion
    Pedram Farsaii, Digital Marketing Manager, The Washington Post
  • Publish or perish: Why chief marketing officers must become publishers to drive growth
    Bruce H. Rogers, Chief Insights Officer and Head of CMO Practice, Forbes Media
  • Analysing brand sentiment with social media and open source Big Data tools
    Ankur Gupta, Senior Director, Big Data, Sears Holdings and CEO, MetaScale and Kishore Jhunjhunwala, Big Data Consultant/Project Manager, MetaScale
  • Social media storytelling at scale
    Dan Zucker, Senior Manager of Social Media, Autodesk
  • Determining the right social media networks for your business
    Victoria Edwards, Digital Content Strategist, Florida Blue
  • Mobile marketing and paid search: Advertising’s way of the future
    Diane Pease, Inbound Marketing Manager, Cisco
  • Winning back your subscriber list to maximise e-mail marketing return on investment
    Guy Hanson, Senior Director, Professional Services and Richard Gibson, Director of Client Services, Northern Europe, Return Path
  • Multi-channel attribution and its role in marketing investment
    Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
  • How FedEx uses ‘human data’ to drive engagement
    Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
  • Capturing the consumer in a constant stream of content
    Matt Gentile, Global Director, Social Media, Century 21 Real Estate