Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled to be published in Volume 8 - which consists of four quarterly 100-page issues - includes:

  • How understanding audiences can lead to organic growth and increased engagement
    Meredith Bausback, Director of Marketing and Audience Development, Golf Digest
  • How personalisation is revolutionising the rules of engagement
    Hari Nair, Global Senior Vice President, Expedia Group Media Solutions
  • Apollo 50: How one museum celebrated the first moon landing
    Amy Stamm, Public Affairs Specialist Office of Communications, Smithsonian National Air and Space Museum
  • Tapping into consumer needs to build a modern-day content strategy
    Alyssa Santoli, Social Media Manager, Vitamix
  • Data, analytics and creative intuition: An analysis into optimising social media ROI on Instagram
    Ellie McDonald, Social and Content Manager, Bauer Media
  • The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing
    Jason Carlton, Marketing Manager, Intermountain Healthcare
  • Reconsidering bounce rate in web analytics
    David Kamerer, Associate Professor, School of Communication, Program Director, MS in Global Strategic Communication, Loyola University
  • Peculiar or puzzling? How curiosity type influences image and text ad responses
    Steven C. Huff, Associate Professor of Marketing and the Marketing Department Chair, Utah Valley University and Nathan M. Parkin, Senior Marketing Manager, Amazon.com
  • Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape
    Heather Bergstein, Head of E-Commerce, Remy Cointreau USA and Bourcard Nesin, Research Analyst, Rabobank
  • Using data to drive superior digital marketing returns
    Will Bailey, Director of Digital Marketing, USA Data
  • Marketing to Hispanic digital natives: Leveraging their online reviews and WOM
    Katherine Taken Smith, Assistant Professor of Marketing, College of Business, Texas A&M University Corpus Christi
  • Serena, Inc.: Building brand equity after a crisis with social media
    Frauke Hachtmann, Associate Professor & Advertising & Public Relations Sequence Head, University of Nebraska-Lincoln
  • Building an effective lead nurturing programme
    Britney Hart, Marketing Automation Specialist, McKesson
  • Campaign content strategy: Deeper insights to connect emotionally with your target audience
    Jackie Balchin, Senior Social Strategist, NetBase
  • Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign
    JoAnn Sciarrino, Isabella Cunningham Endowed Chair in Advertising and Director, Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, The University of Texas at Austin and Arnold Chung, Data Science Consultant, Accenture Atlanta Innovation Hub
  • Rich results: The changing face of search results pages
    Hannah Thorpe, Business Director, Found
  • Humanising your brand with internal influencers
    Dean Delisle, Founder and CEO, Forward Progress
  • Chatbots for retail: Challenges and opportunities of conversational commerce
    Chi Hong Leung and Winslet Ting Yan Chan, Department of Management and Marketing, The Hong Kong Polytechnic University
  • Driving customer visits to your physical store
    Andrew Smith, President, initiate-it