Forthcoming content

A selection of the peer-reviewed articles and real world case studies published in Volume 6 - which consists of four quarterly 100-page issues - includes:

• How AI and process technology can help marketing professionals make faster, better informed decisions
  Michael Marinello, Senior Vice President, Strategic Communications, Turner Broadcasting System and Leigh Fatzinger, CEO, Turbine Labs
• The secret to monetizing influence relationships: 'Always on' customer relationships
  Laura Elton, Associate Director, Brand Development, ELLE + ELLE.com
• Facebook Live: How to engage your followers and grow your audience in new ways
  Laurel Su, Social Media Marketing and Operations Manager, Docusign
• Content, social media and SEO: Best practices in making sure your content gets in front of the right audience
  Chris Carfi, Director, Content Marketing, GoDaddy
• Constructing a website architecture that supports search demand
  Lauren Polinsky, Area Director Digital Marketing, Kimpton Hotels & Restaurants
• Digital marketing post-GDPR: Are you ready for increased competition in paid media?
  Marcus Hemsley, Creative Director, Fountain
• How to create powerful videos for your brand on a budget
  Ryan Peña, Social Media Strategist, Be The Match, National Marrow Donor Program
• Keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
  Jason M. Carlton, Communication Manager, Central Region, Intermountain Medical Center
• Creativity and data: How to develop personalised experiences that capture both
  Alberto Brea, EVP, Group Planning Director, Edelman
• Case study on how City National Bank set up a marketing technology office - and the lessons learned so far
  Mark H. Middlebrook, SVP and Head of Marketing Technology, City National Bank
• Advanced audience targeting and management tactics
  Ben Wood, Marketing Services Director, Hallam Internet
• A six-step method for healthcare social media storytelling
  Mariah Obiedzinski, Director, Content Marketing, MedTouch
• Paid search + social: Teamwork makes the dream work
  Tara Siegel, Senior Director Marketing, Pepperjam
• Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
  Hannah Thorpe, Managing Director, White.net
• Early prevention of accessibility issues in web and mobile experiences
  Aidan Tierney, Manager of Digital Accessibility, TD
• Dynamic virality: A review of the Ice Bucket Challenge
  James M. Leonhardt, Assistant Professor of Marketing, Department of Managerial Sciences, University of Nevada, Reno and Amanda Ball, Program Coordinator, New Mexico State University
• Determining what to do when a site's Google organic traffic has dropped
  Marie Haynes, Owner, Marie Haynes Consulting
• Writing an effective and sustainable social media and content marketing plan
  Mike Brown, Founder, The Brainzooming Group
• Creating and promoting an expertise-driven brand
  Lee Frederiksen, Managing Partner and John Tyreman, Research Manager, Hinge
• Breaking down the Facebook auction: How to combat inflated CPMs and bigger budgets to deliver more sales
  Clark Boyd, Digital Marketing Consultant, Candid Digital
• A Steak-Umm case study: Using Twitter to create positive customer experiences with conversation
  Jesse Bender, Account Director, Allebach Communications
• Case study: How Weight Watchers migrated from a full service ESP to a self-service ESP to manage end-to-end communications
  Laura Price, Marketing Technology Manager, Weight Watchers
• Gaining actionable insights and proving the value and ROI of digital marketing with effective measurement techniques and multi-channel attribution models
  Tom Newbould, Chief Marketing Officer, MYJAR
• How to increase content engagement and improve ROI
  Nick Mason, CEO & Founder, Turtl
• Case study on National Geographic’s Albert Einstein Chatbot
  Seth Greenfield, CEO & Founder, Imperson