Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:

  • How Coca-Cola Journey transformed corporate communications efforts
    Doug Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company
  • Integrating real time predictive analytics in marketing strategy at Acer
    Francesco Federico, Global Digital Marketing Director, Acer
  • How the Chicago Bears are using social media to interact with fans
    Matt Koch, Director of Digital Media, Chicago Bears Football Club
  • Increasing value and results from Facebook by harnessing paid advertising and monetising content to drive sales and engagement
    Kizzy Lilburne, Tanqueray Brand Manager Europe, Diageo
  • Tactics to enrich your customer data for higher email ROI
    Parinda Joshi, Director, Datawarehousing, AEG
  • Why brands must seek realistic reviews to balance flawless 5-star perception online 
    Theresa O’Neil, SVP of Marketing, PowerReviews
  • How to understand and leverage your brand's legacy as it relates to today’s mobile consumer
    Robin Zucker, ‎SVP Marketing, Digital Media, ‎Playboy Enterprises
  • How to safeguard your brand reputation with best-in-class strategies for managing a crisis and escalating negativity
    Shaf Mansour, Head of Digital Content and Communities, Barnardo’s
  • The power of livestreaming: opportunities and threats for brands
    Pepe Moder, Head of EMEA Digital Marketing & CRM, FCA Fiat Chrysler Automobiles
  • Driving sponsorship ROI through multi-channel marketing
    Norris Scott, VP, Partnership Marketing, NASCAR
  • Using data to build always-on valuable experience throughout the consumer journey
    Yi Li, Chief Data Officer, OgilvyOne China
  • How to effectively leverage visual content in digital campaigns in the arts and culture sector
    Caroline Chen, Social/Digital Director, Downtown Partners and Marc Lapides, VP, Chief Marketing & Development Officer, Adler Planetarium
  • Riding a tidal wave: Managing reputation in the face of an industry sea change
    William Spiers, Head of External Affairs, GE Healthcare and Andrew Williams, Senior Director, FTI Consulting
  • Engaging the Latino community on social and mobile channels
    Hugo Perez, EVP, Zeno Group
  • How to work on multiple digital products concurrently
    Jan-Jan Tayson, Digital Creative Director, New York Post
  • Case study on ‘#POPEINUS: Lessons learned from executing a real-time marketing campaign around a global event
    Ginny Sidell, Director, Digital, Christine Dooley, Digital Senior Manager and Geeta Patel, Director of Digital Analytics & Social Listening, Golin
  • How to most effectively harness online engagement in digital activism
    Alexandra Baird, Manager, Marketing and Communications, Chicago Cares
  • Making your content relevant and reachable by a Millennial audience
    Kun Dang, Head of Search, Babel PR
  • How Chicago Sky are leveraging social media to promote their brand, increase engagement with fans and impact the bottom line
    Lauren Niemiera, Media & Communications Manager, Chicago Sky
  • Delivering targeted paid advertising using gmail native ads: Case study of Liberty Marketing
    Philip Woodward, Senior Copywriter, Liberty Marketing
  • Online review and rating enabled forecast simulation for marketing and innovation investment decisions
    Wang Shu, Global Six Sigma Lead, Philips Healthtech
  • How to cultivate brand ambassadors through digital marketing
    Tamara Snyder, SVP, Employee Engagement, Edelman 
  • Humanising the brand in a digital world
    James Caig, Head of Strategy, True Digital
  • A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy
    Sarah V. Weise, UX Director, Strategic Innovation Group, Booz Allen Hamilton
  • How to use social data to create meaningful real-world brand experiences
    Nathan Koch, Creative Technology Director and Max Morein, User Experience Strategist, Cramer-Krasselt
  • Developing a real-time, risk management solution for sports books that can help mitigate risk as well as provide a first-class customer experience
    Andrew Pearson, Managing Partner, Qualex Asia


And a selection of the 37 peer-reviewed articles published in Volume 3 - still available and also consisting of four 100-page issues - include:

  • Seeing the woods for the trees: Fixing large undefined problems in digital marketing
    Michael Mooney, Senior Experience Designer and Stephanie Slobodian, Mobile UX Director, Marriott International
  • Get the most out of web traffic: Tactics and strategies to increase on-site conversion
    Pedram Farsaii, Digital Marketing Manager, The Washington Post
  • Publish or perish: Why chief marketing officers must become publishers to drive growth
    Bruce H. Rogers, Chief Insights Officer and Head of CMO Practice, Forbes Media
  • Analysing brand sentiment with social media and open source Big Data tools
    Ankur Gupta, Senior Director, Big Data, Sears Holdings and CEO, MetaScale and Kishore Jhunjhunwala, Big Data Consultant/Project Manager, MetaScale
  • Social media storytelling at scale
    Dan Zucker, Senior Manager of Social Media, Autodesk
  • Determining the right social media networks for your business
    Victoria Edwards, Digital Content Strategist, Florida Blue
  • Mobile marketing and paid search: Advertising’s way of the future
    Diane Pease, Inbound Marketing Manager, Cisco
  • Winning back your subscriber list to maximise e-mail marketing return on investment
    Guy Hanson, Senior Director, Professional Services and Richard Gibson, Director of Client Services, Northern Europe, Return Path
  • Multi-channel attribution and its role in marketing investment
    Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
  • How FedEx uses ‘human data’ to drive engagement
    Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
  • Capturing the consumer in a constant stream of content
    Matt Gentile, Global Director, Social Media, Century 21 Real Estate