Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:

• How Coca-Cola Journey transformed corporate communications efforts
  Doug Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company
• Integrating real time predictive analytics in marketing strategy at Acer
  Francesco Federico, Global Digital Marketing Director, Acer
• How the Chicago Bears are using social media to interact with fans
  Matt Koch, Director of Digital Media, Chicago Bears Football Club
• Increasing value and results from Facebook by harnessing paid advertising and monetising content to drive sales and engagement
  Kizzy Lilburne, Tanqueray Brand Manager Europe, Diageo
• Tactics to enrich your customer data for higher email ROI
  Parinda Joshi, Director, Datawarehousing, AEG
• Why brands must seek realistic reviews to balance flawless 5-star perception online 
  Theresa O’Neil, SVP of Marketing, PowerReviews
• How to understand and leverage your brand's legacy as it relates to today’s mobile consumer
  Robin Zucker, ‎SVP Marketing, Digital Media, ‎Playboy Enterprises
• How to safeguard your brand reputation with best-in-class strategies for managing a crisis and escalating negativity
  Shaf Mansour, Head of Digital Content and Communities, Barnardo’s
• The power of livestreaming: opportunities and threats for brands
  Pepe Moder, Head of EMEA Digital Marketing & CRM, FCA Fiat Chrysler Automobiles
• Driving sponsorship ROI through multi-channel marketing
  Norris Scott, VP, Partnership Marketing, NASCAR
• Using data to build always-on valuable experience throughout the consumer journey
  Yi Li, Chief Data Officer, OgilvyOne China
• How to effectively leverage visual content in digital campaigns in the arts and culture sector
  Caroline Chen, Social/Digital Director, Downtown Partners and Marc Lapides, VP, Chief Marketing & Development Officer, Adler Planetarium
• Riding a tidal wave: Managing reputation in the face of an industry sea change
  William Spiers, Head of External Affairs, GE Healthcare and Andrew Williams, Senior Director, FTI Consulting
• Engaging the Latino community on social and mobile channels
  Hugo Perez, EVP, Zeno Group
• How to work on multiple digital products concurrently
  Jan-Jan Tayson, Digital Creative Director, New York Post
• Case study on ‘#POPEINUS: Lessons learned from executing a real-time marketing campaign around a global event
  Ginny Sidell, Director, Digital, Christine Dooley, Digital Senior Manager and Geeta Patel, Director of Digital Analytics & Social Listening, Golin
• How to most effectively harness online engagement in digital activism
  Alexandra Baird, Manager, Marketing and Communications, Chicago Cares
• Making your content relevant and reachable by a Millennial audience
  Kun Dang, Head of Search, Babel PR
• How Chicago Sky are leveraging social media to promote their brand, increase engagement with fans and impact the bottom line
  Lauren Niemiera, Media & Communications Manager, Chicago Sky
• Delivering targeted paid advertising using gmail native ads: Case study of Liberty Marketing
  Philip Woodward, Senior Copywriter, Liberty Marketing
• Online review and rating enabled forecast simulation for marketing and innovation investment decisions
  Wang Shu, Global Six Sigma Lead, Philips Healthtech
• How to cultivate brand ambassadors through digital marketing
  Tamara Snyder, SVP, Employee Engagement, Edelman 
• Humanising the brand in a digital world
  James Caig, Head of Strategy, True Digital
• A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy
  Sarah V. Weise, UX Director, Strategic Innovation Group, Booz Allen Hamilton
• How to use social data to create meaningful real-world brand experiences
  Nathan Koch, Creative Technology Director and Max Morein, User Experience Strategist, Cramer-Krasselt
• Developing a real-time, risk management solution for sports books that can help mitigate risk as well as provide a first-class customer experience
  Andrew Pearson, Managing Partner, Qualex Asia

And a selection of the 37 peer-reviewed articles published in Volume 3 - still available and also consisting of four 100-page issues - include:

• Seeing the woods for the trees: Fixing large undefined problems in digital marketing
  Michael Mooney, Senior Experience Designer and Stephanie Slobodian, Mobile UX Director, Marriott International
• Get the most out of web traffic: Tactics and strategies to increase on-site conversion
  Pedram Farsaii, Digital Marketing Manager, The Washington Post
• Publish or perish: Why chief marketing officers must become publishers to drive growth
  Bruce H. Rogers, Chief Insights Officer and Head of CMO Practice, Forbes Media
• Analysing brand sentiment with social media and open source Big Data tools
  Ankur Gupta, Senior Director, Big Data, Sears Holdings and CEO, MetaScale and Kishore Jhunjhunwala, Big Data Consultant/Project Manager, MetaScale
• Social media storytelling at scale
  Dan Zucker, Senior Manager of Social Media, Autodesk
• Determining the right social media networks for your business
  Victoria Edwards, Digital Content Strategist, Florida Blue
• Mobile marketing and paid search: Advertising’s way of the future
  Diane Pease, Inbound Marketing Manager, Cisco
• Winning back your subscriber list to maximise e-mail marketing return on investment
  Guy Hanson, Senior Director, Professional Services and Richard Gibson, Director of Client Services, Northern Europe, Return Path
• Multi-channel attribution and its role in marketing investment
  Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
• How FedEx uses ‘human data’ to drive engagement
  Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
• Capturing the consumer in a constant stream of content
  Matt Gentile, Global Director, Social Media, Century 21 Real Estate