"Journal of Supply Chain Management, Logistics and Procurement provides a unique locus of information, data, and case studies for the public, private, and academic sectors, while helping lead to a better understanding of the industry and its effects on day-to-day living."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies published in Volume 7 - which consists of four quarterly 100-page issues - includes:
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Analyzing campaign tracking metrics for more optimized outreach
Melissa Fellner, Global Consumer Marketing Director, AstraZeneca -
Using innovative strategies to drive long-term social media engagement
Mhari Coxon, Global Marketing Manager, GSK -
How to effectively use ephemeral content
Robert Monek, Executive Producer, Digital & Social Media, Disney ABC -
How to build an effective micro-influencers programme
Amanda Alampi, Account Director, Digital Strategy, MWWPR -
A framework for full stack user experience strategy: Product, practice and purpose
Ben Judy, Group Manager, User Experience and Lily Bather, Interaction Designer, 7-Eleven -
The erosion of trust in social media: Driving engagement in a suspicious world
Toby Gunton, General Manager, Edelman -
How Marks and Spencer leverages Instagram
Lorna Springall, Head of Social Media, Marks and Spencer -
New ways to build, optimize and capitalize on your Google and Bing audience targeting tactics
Brooke Osmundson, Senior Digital Manager, NordicClick Interactive -
Navigating YouTube’s deep end: Leveraging digital video for branding and engagement
Morgan Mannino, Social Media Manager, America's Test Kitchen -
Storytelling for the next generation
Meaghan Morelli, Director of Digital Content, Subway Restaurants -
Case study on unlocking deep marketing insight by connecting online and offline behaviour
Bala Gopalakrishnan, Managing Director, Data Solutions, The Weather Network -
Ad testing in a multi-format world
Cara deBeer, Partner, Paid Search Director, Catalyst -
Case study on the UN’s multilingual social media approach
Nancy Groves, Head of Social Media, United Nations -
What really matters for SEO success in today's algorithmically-driven yet human-mediated ranked environment
Lili Ray, Director, SEO, Path Interactive -
Winning in social: A blueprint for progressing enterprise social maturity
Chris Thomas, Global Social Intelligence & Optimisation Lead, Sage Software -
Rethinking authenticity: Words of wisdom for marketers after studying 10,000 interviews and 500,00 ads
Joline McGoldrick, SVP, Data Insights & Research, VidMob -
Maximizing event ROI and impact with data
Kathryn Petrini, Territory Development Manager, Looker -
On-demanding: 12 trends in social media opening up new opportunity for advertisers
Kieley Taylor, Global Head of Social, [m]PLATFORM, GroupM -
Rethinking modern luxury brands in a 'phygital' world
Jerome Pineau, Chief Digital Officer, La Maison Hubert -
Success factors of social media posts – a quantitative analysis of over 60 million Facebook posts
Jan Lies, Professor, FOM University of Applied Science and Sascha Fuß, Digital Analyst, TWT Digital Group -
#SocialTV: Engaging Viewers through Social Media
Janée N. Burkhalter, Associate Professor of Marketing and Natalie T. Wood, Associate Dean and Professor of Marketing, Saint Joseph’s University -
Doubling your provable returns from paid digital media
Bill Leake, CEO, Apogee Results -
Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders
Joel Backaler, Managing Director, Frontier Strategy Group