"A valuable source of structured thinking for risk professionals throughout the financial sector. It enables risk teams to keep up to date with the latest analysis across all risk types and encourages cooperation and debate."
Forthcoming content
A selection of the peer-reviewed articles and real-world case studies scheduled for Volume 10 - which consists of four 100-page issues - includes:
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App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location
Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances -
How behavioural science can improve your influencer marketing campaigns
Alan Gray, Senior Research Psychologist, Tailify -
How Bang & Olufsen moved from the darkness to the light with influencer marketing
Alexei Edwards, Senior Manager, Global Brand and Editorial Marketing, Bang & Olufsen -
How to pivot to a first-party data marketing strategy
Jascha Kaykas-Wolff, President, Lytics -
Remix, reuse, repurpose: Maximising the life of your social content
Michelle Dougenik, Content Strategy & Development Manager, Ocean Spray Cranberries -
Beautiful failure: A case study on #equalityactjapan and a lesson in failing well on social media
Amanda Alampi, Senior Campaigner and Ziva Luddy Juneja, Coordinator, Public Engagement & Campaigns, Human Rights Watch -
Why COVID disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy
Sarah Bond, Vice President, Marketing, Lucky Orange -
The elusive omnichannel advantage: How to make the complex simple using scalable technology
Christopher Cummings, Principal Product Manager, Precisely -
The role brands play in online safety: Don't trust Google to sort it out for you
Imran Ahmed, CEO, Marlene Obst, Research Officer and Rachel Rose, Digital Marketing Executive, Countering Digital Hate -
Revealing consumer insights through visual analysis of social media images
Alina Hura, Marketing Manager, YouScan -
How customer lifetime value can help brands segment, find and retain high-value customers
David Green, Founder & CEO, Devslove Digital, and Aaron Smith, Head Of Digital, Blacksmith Local SEO -
Why digital brand content is like waste (and what can we learn from it)
José Manuel Simián, Associate Director of Content Strategy, Huge -
Leveraging Expertise-Authoritativeness-Trustworthiness in your SEO efforts: Optimising content beyond the checklist
Lisa Fellinger, SEO Team Lead, and Despina Fronimaki, Senior SEO Manager, The Boutique Agency -
How Guide Dogs Northern Ireland make social media accessible for visually impaired tech users – and why you should too
Mark Quinn, Marcomms Manager NI, The Guide Dogs for the Blind Association and Torie Tennant, guide dog owner -
How to develop better brand names for digital brands/products
Francisco J. Conejo, Marketing Instructor and Researcher, University of Colorado - Denver -
Unlocking true CX in your organisation with an actionable CX framework
Frans Riemersma, Founder, MartechTribe -
Adapting Hollywood acting techniques to engage audiences
Kevin Doherty, Marketing Communications Manager, Vyond -
Feel-good marketing: Understanding ASMR and its online audience
Arianne Adams, Lecturer of Management, College of Business, Clayton State University -
It’s time for marketing to embrace reinforcement learning
Fernando Perales, Head of Research Lab and Strategic Partnerships, JOT Internet Media, Anand Gopal, Co-Founder and Chief Operating Officer, Voiro, Laura Murphy, CEO and Co-Founder, Amplify Analytix, Yordanka Gyurdieva, Head of Product Strategy, Amplify Analytix and Victor Gueorguiev, Senior Data Scientist, VMware Carbon Black -
How to leverage executives as powerful brand advocates on social media
Casey Hall, Owner and Principal Consultant, Lumberjack Social -
Dynamics between influencers, brands and followers on TikTok
Patricia Dias, Researcher, Catholic University of Portugal and Alexandre Duarte, Assistant Professor, NOVA FCSH -
The power of customer data
James Burnham, Customer Success Architect, Tealium