"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”
Forthcoming content
A selection of the peer-reviewed articles and real world case studies published in Volume 6 - which consists of four quarterly 100-page issues - includes:
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How ELLE leverages customer relationships to deepen brand engagement
Laura Elton, Associate Director of Brand Development, ELLE magazine and Lisa Lopez, Content Specialist, Fuel Cycle -
Shifting processes: How to enable marketers to leverage a self-service platform
Laura Price, Manager, Marketing Technology, Weight Watchers International -
Building an optimized information architecture through collaboration
Lauren Polinsky, Area Director Digital Marketing, Kimpton Hotels & Restaurants -
Boosting pay-per-click performance by combining search and social audience data
Ben Wood, Marketing Services Director, Hallam -
The rise of social purpose and its impact on brand success
Angela Everitt, Director, Creative Strategy EMEA, The Economist -
Why would fans visit a professional baseball team’s Facebook page?
James Pokrywczynski, Diederich College of Communication, Robert J. Griffin, Professor Emeritus, Marquette University and Caitlin Moyer, Director - New Media, Milwaukee Brewers Baseball Club -
Breaking down the Facebook auction
Clark Boyd, Founder, Candid Digital and Ximena Sanchez, Account Executive, Google -
The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
Jason Carlton, Social Media Manager, Intermountain Medical Center -
The definitive guide to local search ranking factors
Dan Leibson, VP of Search and Andrew Shortland, CEO, Local SEO Guide -
Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
Hannah Thorpe, Managing Director, White.net -
Six-step method for healthcare social media storytelling
Mariah Obiedzinski, Director of Content Marketing, MedTouch -
Paid search + social: Teamwork makes the dream work
Tara Siegel, Senior Director of Marketing, Pepperjam -
Early prevention of accessibility issues
Aidan Tierney, Manager of Digital Accessibility, TD -
Higher engagement and higher returns: The benefits of trust in e-mail marketing
Richard Gibson, Senior Director, Client Service, International and Guy Hanson, Senior Director, Professional Services, Return Path -
Driving positive engagement through purpose
Laura Kline, EVP, Weber Shandwick -
Achieving customer experience excellence at seven critical life-cycle points
Ernan Roman, President, ERDM and Scott Emmons, Head, Innovation Lab, Neiman Marcus Group -
Attracting tomorrow’s talent today: digital marketing strategies to recruit the workforce of the future
Tamara Snyder, EVP and Mike Schaffer, SVP, Edelman -
Social media’s ROI in an integrated marketing campaign: Media mix modelling
Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Kristen Sussman, President and Founder of Social Distillery and Arnold Chung, PhD candidate, Stan Richards School of Advertising & Public Relations, University of Texas at Austin -
Guerrilla marketing in social media: The age of marketing outside the box
Nikos Schiniotakis, Technological Educational Institute of Crete and Katerina Divini, Pancretan Cooperative Bank -
Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate
Larry Weber, Chairman & CEO, Racepoint Global -
Developing the next-generation Don Draper
Valerie K. Jones, Assistant Professor of Advertising and Public Relations, University of Nebraska-Lincoln