"There is a real need in personal information studies to promote a common debate between academics, business, civil society and lawyers. I hope and expect that as it grows and develops the Journal of Data Protection & Privacy will provide a valuable forum for such interchange."
Forthcoming content
A selection of the peer-reviewed articles and real-world case studies scheduled for Volume 10 - which consists of four 100-page issues - includes:
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App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location
Joerg Schudrowitz, Consumer Journey Manager, BSH Home Appliances -
How behavioural science can improve your influencer marketing campaigns
Alan Gray, Senior Research Psychologist, Tailify -
How Bang & Olufsen moved from the darkness to the light with influencer marketing
Alexei Edwards, Senior Manager, Global Brand and Editorial Marketing, Bang & Olufsen -
How to pivot to a first-party data marketing strategy
Jascha Kaykas-Wolff, President, Lytics -
Remix, reuse, repurpose: Maximising the life of your social content
Michelle Dougenik, Content Strategy & Development Manager, Ocean Spray Cranberries -
Beautiful failure: A case study on #equalityactjapan and a lesson in failing well on social media
Amanda Alampi, Senior Campaigner and Ziva Luddy Juneja, Coordinator, Public Engagement & Campaigns, Human Rights Watch -
Why COVID disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy
Sarah Bond, Vice President, Marketing, Lucky Orange -
The elusive omnichannel advantage: How to make the complex simple using scalable technology
Christopher Cummings, Principal Product Manager, Precisely -
The role brands play in online safety: Don't trust Google to sort it out for you
Imran Ahmed, CEO, Marlene Obst, Research Officer and Rachel Rose, Digital Marketing Executive, Countering Digital Hate -
Revealing consumer insights through visual analysis of social media images
Alina Hura, Marketing Manager, YouScan -
How customer lifetime value can help brands segment, find and retain high-value customers
David Green, Founder & CEO, Devslove Digital, and Aaron Smith, Head Of Digital, Blacksmith Local SEO -
Why digital brand content is like waste (and what can we learn from it)
José Manuel Simián, Associate Director of Content Strategy, Huge -
Leveraging Expertise-Authoritativeness-Trustworthiness in your SEO efforts: Optimising content beyond the checklist
Lisa Fellinger, SEO Team Lead, and Despina Fronimaki, Senior SEO Manager, The Boutique Agency -
How Guide Dogs Northern Ireland make social media accessible for visually impaired tech users – and why you should too
Mark Quinn, Marcomms Manager NI, The Guide Dogs for the Blind Association and Torie Tennant, guide dog owner -
How to develop better brand names for digital brands/products
Francisco J. Conejo, Marketing Instructor and Researcher, University of Colorado - Denver -
Unlocking true CX in your organisation with an actionable CX framework
Frans Riemersma, Founder, MartechTribe -
Adapting Hollywood acting techniques to engage audiences
Kevin Doherty, Marketing Communications Manager, Vyond -
Feel-good marketing: Understanding ASMR and its online audience
Arianne Adams, Lecturer of Management, College of Business, Clayton State University -
It’s time for marketing to embrace reinforcement learning
Fernando Perales, Head of Research Lab and Strategic Partnerships, JOT Internet Media, Anand Gopal, Co-Founder and Chief Operating Officer, Voiro, Laura Murphy, CEO and Co-Founder, Amplify Analytix, Yordanka Gyurdieva, Head of Product Strategy, Amplify Analytix and Victor Gueorguiev, Senior Data Scientist, VMware Carbon Black -
How to leverage executives as powerful brand advocates on social media
Casey Hall, Owner and Principal Consultant, Lumberjack Social -
Dynamics between influencers, brands and followers on TikTok
Patricia Dias, Researcher, Catholic University of Portugal and Alexandre Duarte, Assistant Professor, NOVA FCSH -
The power of customer data
James Burnham, Customer Success Architect, Tealium