Forthcoming content

A selection of the peer-reviewed articles and real world case studies published in Volume 6 - which consists of four quarterly 100-page issues - includes:

  • How ELLE leverages customer relationships to deepen brand engagement
    Laura Elton, Associate Director of Brand Development, ELLE magazine and Lisa Lopez, Content Specialist, Fuel Cycle
  • Shifting processes: How to enable marketers to leverage a self-service platform
    Laura Price, Manager, Marketing Technology, Weight Watchers International
  • Building an optimized information architecture through collaboration
    Lauren Polinsky, Area Director Digital Marketing, Kimpton Hotels & Restaurants
  • Boosting pay-per-click performance by combining search and social audience data
    Ben Wood, Marketing Services Director, Hallam
  • The rise of social purpose and its impact on brand success
    Angela Everitt, Director, Creative Strategy EMEA, The Economist
  • Why would fans visit a professional baseball team’s Facebook page?
    James Pokrywczynski, Diederich College of Communication, Robert J. Griffin, Professor Emeritus, Marquette University and Caitlin Moyer, Director - New Media, Milwaukee Brewers Baseball Club
  • Breaking down the Facebook auction
    Clark Boyd, Founder, Candid Digital and Ximena Sanchez, Account Executive, Google
  • The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
    Jason Carlton, Social Media Manager, Intermountain Medical Center
  • The definitive guide to local search ranking factors
    Dan Leibson, VP of Search and Andrew Shortland, CEO, Local SEO Guide
  • Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
    Hannah Thorpe, Managing Director, White.net
  • Six-step method for healthcare social media storytelling
    Mariah Obiedzinski, Director of Content Marketing, MedTouch
  • Paid search + social: Teamwork makes the dream work
    Tara Siegel, Senior Director of Marketing, Pepperjam
  • Early prevention of accessibility issues
    Aidan Tierney, Manager of Digital Accessibility, TD
  • Higher engagement and higher returns: The benefits of trust in e-mail marketing
    Richard Gibson, Senior Director, Client Service, International and Guy Hanson, Senior Director, Professional Services, Return Path
  • Driving positive engagement through purpose
    Laura Kline, EVP, Weber Shandwick
  • Achieving customer experience excellence at seven critical life-cycle points
    Ernan Roman, President, ERDM and Scott Emmons, Head, Innovation Lab, Neiman Marcus Group
  • Attracting tomorrow’s talent today: digital marketing strategies to recruit the workforce of the future
    Tamara Snyder, EVP and Mike Schaffer, SVP, Edelman
  • Social media’s ROI in an integrated marketing campaign: Media mix modelling
    Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Kristen Sussman, President and Founder of Social Distillery and Arnold Chung, PhD candidate, Stan Richards School of Advertising & Public Relations, University of Texas at Austin
  • Guerrilla marketing in social media: The age of marketing outside the box
    Nikos Schiniotakis, Technological Educational Institute of Crete and Katerina Divini, Pancretan Cooperative Bank
  • Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate
    Larry Weber, Chairman & CEO, Racepoint Global
  • Developing the next-generation Don Draper
    Valerie K. Jones, Assistant Professor of Advertising and Public Relations, University of Nebraska-Lincoln