"In a world where business continuity is now an integral part of everyday life, the Journal provides a holistic look across all industries at how others manage risk. The insights provided are thought provoking and very practical. During its years of publication, the Journal has grown from strength to strength in both its readership and quality and depth of the challenging articles."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled to be published in Volume 9 - which consists of four 100-page issues - includes:
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How to create winning post-COVID CX strategy
Shawn Roy, Consumer Insights Lead, South East Asia and Taiwan, GSK -
Influencing Gen Z: How brands can partner with TikTok creators to reach new audiences
Emily Trenouth, Head of Influencer Marketing, MediaCom -
How L’Oreal used new powerful technologies for personalisation to adapt to the new phase of customer demands
JaKenna Gilbert, Group Digital Director, L’Oréal Nordics -
Using digital to grow the NFL internationally
Lewis Wiltshire, CEO, Seven League and Jamie King, Senior Manager, Social Media and Digital Content Strategy, NFL -
How ditching the acquisition funnel can supercharge growth
Julie Zhou, Senior Director, Growth Marketing, AdRoll -
Case study: How to effectively optimise your online channels in response to the COVID-19 outbreak to increase your digital presence and gain a competitive edge
Nic Staeger, Head of Ecommerce & Customer Service, Cervera -
How the study of social media data has evolved through time, putting social media insights-lead actions at the heart of many organisations’ strategy
Jackie Balchin, Senior Social Strategist, NetBase Quid -
Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities
Srikanth Ramachandran, Founder and CEO and Mehul Mandalia, Co-founder and Head of Demand Platforms, Moving Walls -
How to audit your social media and why it’s a must
Jerri Helms, Vice President, Digital Marketing and Analytics, HarperCollins -
How COVID-19 is changing our expectations of social media and influence
Melanie Shreffler, former VP, Cassandra -
How the U.S. Army transitioned to virtual recruiting
Xeriqua Garfinkel, Public Affairs Officer, U.S. Army and Shauna Clark, Digital Media Program Manager, U.S. Army Recruiting Command -
How brands and marketers can pivot to a data-driven action plan and grow new channels in the era of social distancing
Erik Huberman, CEO, Hawke Media -
Shifting away from commission: What the retainer operating model offers for improving efficiencies between advertiser and agency
Anthony Hymes, Head of Digital Media, Shiseido and Adrien Dedeyan, Global Digital Director, Vizeum -
How digital agencies are adapting to COVID-19
Xenia Muntean, CEO & Co-Founder, Planable -
How to add value by personalising customer experience
Trevor Gordon, Management Consultant, Project One -
The customer data gap: The problem, remedies and effects
Kjetil Eik Lunde Løvlie, Executive Advisor, Martech and Personalization, NOA Ignite -
How to add value by personalising customer experience
Xenthe Bang, Director, Global CX, S&P Global Ratings -
Combating stereotypes around multicultural consumers to target them in all the right ways
Yendy Rojo, Associate Director, Social Media, Orci -
The secret to create news stories for women told by 23 successful editors: Identifying variables that increase female readership in news media
Gabriela Torres, Head of Social Media, BBC World Service -
Using social media benchmarking to inform your strategy
Casper Vahlgren, Senior Strategist, Falcon.io -
Scaling search engine visibility for franchises: An SEO road map for multi-location brands
Steve Wiideman, President, Wiideman Consulting Group -
Ethical design: Persuasion, not deception
Jeanette van der Lee, The Netherlands Authority for Consumers and Markets, et al. -
Digital engagement strategies in a pandemic
Seanice Lojede, Group CEO, Blu Flamingo Digital -
What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features
Miriam Alzate, Public University of Navarre, et al. -
Lite app adoption and cannibalisation
Tianfu Wang, Department of Marketing, Feliciano School of Business, Montclair State University, et al. -
How to build a platform-tailored approach to social video
Amelia Tran, Associate Director, Paid Social, MediaCom -
Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram
Jonas Polfuss, Professor of Brand Management and Marketing, EBC Hochschule and Partner, Regenreich