Forthcoming content

A selection of articles about to be published and scheduled for Volume 8 of Journal of Brand Strategy – consisting of four quarterly 100-page issues – includes:

  • Approaches and techniques for effective use of chatbots as a new vehicle for marketing growth
    Larry Kim, CEO and Virginia Nussey, Director of Content Marketing, MobileMonkey
  • Why and how brands should shift towards more-inclusive business practices
    Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo & Co.
  • Designing for packaged products in a CPG world
    David Dombrowski, Director, Industrial Design & Innovation, Pfizer Consumer Healthcare
  • Case study: How Cigna has delivered double-digit revenue and earnings growth
    Lisa Bacus, Executive Vice President and Global Chief Marketing and Customer Officer, CIGNA
  • How strategic brand licensing can drive brand value and growth
    John Trebbien, Associate Director, Global Business Development, P&G and Michael Stone, Co-Founder and Chairman, Beanstalk
  • Three principles to guide CMOs for success in a changing marketplace
    Mike Linton, Chief Marketing Officer, Farmers Group
  • How to innovate and transform an established brand
    Ine Stultjens, Manager Marketing Communication, Royal Auping
  • Branding partnership case study: Graeter's Ice Cream and Braxton Brewing
    David Biggins, Digital Marketing Manager, Luminous PR
  • E-commerce trends in the wine and spirits category
    Heather Bergstein, Senior Director, E-Commerce, Rémy Cointreau
  • Understanding the impact of marketing transformation on sales and marketing alignment
    Sandeep Pal, VP Marketing, APJ, Citrix Systems
  • The responsibilities of brand strategists as agents for environmental good in businesses
    David Goudie, Director, Blue Swimmer Group
  • Branding the intangible: How to develop brands for professional services and things you can't touch
    Ida Cheinman, Principal and Creative Director, Substance151
  • Content strategy at a massive scale
    Peter Krmpotic, Director of Product for Einstein, Salesforce
  • Companies who have found success in connecting with consumers beyond the products they sell through branded storytelling
    Andy Brownell, Vice president, Brand Studio, Newsy
  • What does reverence produce in the context of humanist insights-based brand strategy?
    Bhavik Joshi, Strategy Director, LPK
  • The future of retail: Transformation through technology as smart homes and stores come together
    Gwen Morrison, CEO, The Americas, The Store and Dave Marcotte, SVP Operations Strategic Advisory Services Americas, Kantar Consulting
  • A Fortune 14 company’s journey to delivering a modern e-commerce customer experience
    Corey Case, Vice President, Customer Engagement, Cardinal Health
  • Marketing, the change catalyst for digital business transformation: Lessons learned from a B2B marketing modernisation
    Mahmoud Dasser, Chief Marketing Officer, Telekom Malaysia Berhad
  • How ‘the new customer buyer journey’ is reshaping the way you strategically manage your brand
    Mike Lieberman, CEO and Chief Revenue Scientist, Square 2
  • How to leverage calls-to-action to simultaneously improve user experience and conversions
    Mariah Obiedzinski, Director of Content Services, Stamats and Kelsey Guetschow, Executive Strategist, MedTouch
  • The brand language brief: A pillar of sound brand strategy
    Robert J. Morais, Adjunct Professor, Marketing Department, Columbia Business School and Dawn Lerman, Professor of Marketing and Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University
  • The relationship between fan identification and collegiate athletic apparel brand preference
    Clifton Eason, Assistant Professor of Marketing, Samford University and Nathan Kirkpatrick, Clinical Instructor of Management and Marketing, Stephen F. Austin State University
  • Reframing the awareness funnel and lead nurturing strategies to increase B2B brand awareness and quality lead generation
    Jennifer Montague, Head of Growth, TwentyThree
  • Brand storytelling: A three-dimensional perspective
    Gabriela Pereira, Founder, DIYMFA.com
  • Bridging brand and experience design
    Adrian Ho, CEO and Founding Partner, Zeus Jones