Forthcoming content

A selection of articles about to be published and scheduled for Volume 7 of Journal of Brand Strategy – consisting of four quarterly 100-page issues – includes:

  • Case study: How Wimbledon embraced social media
    Alexandra Willis, Head of Communications, Content & Digital All England Lawn Tennis Club
  • Case study: Transforming Microsoft’s packaging ecosystem: Leveraging design to create brand fans, a better consumer experience and helping to effect cultural change within the organization
    Kevin Marshall, Creative Director, Design Packaging and Content, Microsoft
  • The rise of conversational commerce: What brands need to know
    Riku Vassinen, Head of Digital, J. Walter Thompson Worldwide
  • Case study: How brands can create a compelling sales proposition through storytelling
    Kelly Hyne, Senior Vice President, Strategic Partnerships, The Ladies Professional Golf Association
  • Reviewing the sponsee/sponsorship relationship: Investing in long-term relationships and the must-have conversations between sponsors and sponsees
    Amy Potter, Senior Marketing Manager, BMO Harris Bank and Megan Grabowski, Senior Manager, Corporate Partnerships, Chicago Bulls
  • Crisis communications management on digital platforms
    John Deveney, President, DEVENEY
  • How brands can leverage digital influencers to drive value
  • Jared Melzer, Director - Global Partnerships, TE
  • Social media strategy for B2B brands
    David Biggins, Digital Marketing Manager, Luminous PR
  • Marrying effective brand marketing with meaningful brand design
    Aaron Keller, Co-Author, The Physics of Brand Co-Founder, Capsule
  • Case study: UniCredit’s sponsorship of the UEFA Champions League: How to create and manage a sponsorship program - and then keep it relevant and fresh
    Daniele Penna, First Vice President, Head of Group Strategic Sponsorship, UniCredit S.p.A.
  • Understanding the shopping and buying mindsets and behaviors of consumers in the retail environment
    David Dombrowski, Director, Industrial Design & Innovation and Cal Austin, Regional Director, Pfizer Innovation Pfizer Consumer Healthcare
  • Guidance for brands on selecting the right partner for successful sponsorship activation
    Jane Hawley, Senior Vice President, Sparks
  • Case Study: Best practices for alignment the brand with fundraising: The University of Toronto’s “Boundless” campaign and Georgia State University’s “Burning Bright” campaign
    Ed Sevilla, Senior Vice President, GG+A
  • The branding process at Tel Aviv University: Market differentiation, narrative reframing and the management of change
    Ehud Or, Vice Director-General for Strategic Planning & Marketing, Tel Aviv University et al
  • Never mind the love, smell the money: What is the ‘value-add’ of a brand?
    Cris Tarrant, CEO, BDRC Group Ltd
  • Aligning brands, goals and outcomes between nonprofit and corporate partners
    Erica Graham, former Head of Partnership, Movember
  • The use of paid social as a marketing tool and best practices for organizations looking to implement paid social into their marketing strategies
    Jeremy Goldman, Founder & CEO, Firebrand Group
  • Visualising global brands - A proposed classification of brand expressions, its potential uses and limitations
    Jamie Marsden, Lecturer in Brand Communications, School of Design, University of Leeds
  • Voice-activated change: Marketing in the age of AI and virtual assistants
    Valerie Jones, The University of Nebraska–Lincoln
  • Practical and realistic applications of neuromarketing
    Gemma Calvert, R&D Director, Institute of Asian Consumer Insight
  • A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands
    Bill Faust, Managing Partner, Ologie
  • Outside the box ways for organizations to maximize sponsorship revenue
    Curt Mosel, Chief Operating Officer, ArtsQuest
  • Aligning a property’s marketing assets with what the sponsor needs
    Mark Giovino, CEO/Founding Partner, Allionce Group
  • A flight to quality: why your content marketing strategy must evolve
    Joanne Dolezal, Dolezal Consulting