Forthcoming content

A selection of articles about to be published and scheduled for Volume Five of Journal of Brand Strategy – consisting of four quarterly 100-page issues – includes:


  • Thought leadership disrupted:  New rules for the content age
    Jeff Pundyk, Vice-President, Global Integrated Content, The Economist
  • Content creation to drive brand engagement
    Robecta Ma, Head of Social Media E-Commerce, Cathay Pacific
  • Using social media to drive business success
    Jennifer Kelly Dominiquini, Chief Marketing and Digital Sales Officer, BBVA Compass
  • Case study on the SAP brand: The agile brand
    Dennis Thomas, ‎Senior Director, Global Branding, SAP
  • Disruption and coherence – Creating 'buzz' that builds a brand
    Winfried Daun, Group Head Advertising, Brand Strategy & Media, UBS AG
  • Creating a truly personal experience using customer journey mapping
    David Lee, Head of eCommerce, Electrolux
  • A sensory approach to brand confusion
    Jean-Charles Chebat, Professor Emeritus at HEC Montreal et al
  • Social media for the Reebok brand: Creating remarkable social media experiences to stand out from the crowd
    Ben Blakesley, Senior Manager, Global Social Media, Reebok
  • The Big Data Bang: When the collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience
    David Lee, Former Head of eCommerce, Electrolux
  • Case study: Building Your Brand Globally: Brand building for Corrotherm International Ltd
    Jan Ward CBE, Founder & CEO Corrotherm International Ltd
  • Case study: Developing a collaborative, data-led, test-focused analytics culture
    Yelena Maksina, Senior Specialist, Data Analytics, Merck
  • The future of advertising and the impact on brands and customers
    Catharine Hays, Executive Director, The Wharton Future of Advertising Program, Wharton, University of Pennsylvania and Yoram (Jerry) Wind, Lauder Professor, Professor of Marketing, the Wharton School.
  • Celebrity Endorsements and Congratulatory Messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech
    Kerri Cebula, Kutztown University of Pennsylvania, and Mark Dodds, State University of New York at Cortland
  • Time to forget everything we learned in the past about branding? The future is the future of branding
    Professor Micael Dahlen and John Karsberg, Stockholm School of Economics
  • Changing conversations: Brand identity as discourse
    Gina Bleedorn, Executive Director, Adrenaline
  • Healthcare in a retail-oriented marketplace
    Ann Marie Gothard, Senior Director, Communication Strategy, EmblemHealth
  • Case study: Application of group psychology to the brand community programme: Guidelines for creating a strong brand community
    Dr Gulnara Z. Karimova, Assistant Professor of Communication Studies, KIMEP University (Almaty, Kazakhstan)
  • Case study: Customer-centred transformation at E.ON
    Brendan Leece, International Customer Experience Manager, E.ON Germany
  • The new trust imperative
    Terry D. Peigh, SVP and Managing Director, Interpublic Group of Companies (IPG), and Adam Bowen, Group Strategic Planning Director, FCB
  • Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage
    Mark Pingol, Managing Director, and Kate Jacobs, Senior Research Executive, Envirosell UK
  • Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalisation in Sport’ (IMSIS)
    Professor André Richelieu, ESG UQAM, Montreal
  • Ueber-Branding - How modern prestige brands create meaning through mission and myth
    JP Kuehlwein, Executive Vice President, Frederic Fekkai
  • How social should integrate across the business
    Andrew Caravella, VP of Marketing, Sprout Social
  • Cross-border pricing: Challenges, products, categories, and competitive environments
    Reid Wegner, Merchant Development Manager, Rakuten
  • Addressing today’s top brand challenges with sonic identity
    Kevin Perlmutter, SVP, Chief Strategist, and Nora Bradshaw, Sr. Strategist, Man Made Music
  • Rethinking brand innovation, from the inside out
    Jeremy Tucker, Director, Brand Development

Journal of Brand Strategy Volume 5 will also be publishing a ground-breaking Special Issue on Retail Branding, guest edited by Gwen Morrison, CEO, WPP

  • The Future of Experience
    Lucie Greene, Worldwide Director of the Innovation Group, JWT Intelligence
  • Move Over Millennials: Generation Z is Changing the Consumer Landscape
    Jamie Gutfreund, Global CMO, Wunderman
  • The Joy of Not Being Sold Anything: Shopping through the Eyes of the Millennial Shopper
    Zac Kraemer, Global Brand & Business Development Director,  Labstore
  • Social Media 2.0: How to Make It Payoff Now!
    Caitlin Francke, Catalyst, Part of GroupM Connect
  • Bright Lights, Big City, Small Boxes: Designing for the New York Norms    
    Carly Tysh, Associate Design Director, FITCH
  • Switching Off TV, Turning On Touchpoints: New Ways to Communicate in a New World
    Jon Bird, Labstore
  • Programming the Purchase Funnel
    Oliver Gertz & Deirdre McGlashan, MediaCom
  • A Very British Black Friday
    Alasdair Lennox, Executive Creative Director, EMEA, & Aaron Shields, EMEA Strategy Director, FITCH
  • Case Study: How the Merging of Offline and Online Data & An Omnichannel Data-Driven Approach Substantially Increased Ford Denmark’s Marketing Performance
    Mikkel Larsen, Global Client Director, Mindshare Denmark
  • Half the World Without Internet: How Brands Can Boost Access to Data on Mobile Phones
    Marcelo Castelo, ‎Founding Partner / CEO, MUV
  • Retailing in Fast Growth Markets
    Dave Marcotte, SVP Retail Insights Kantar Retail & Gwen Morrison, CEO, The Store – WPP
  • Retail, Reach, Resonance and Returns – Kantar’s Guide to Finding Success in a Slow-Growing, Extraordinary World
    Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail
  • Aprons and Algorithms: Meeting the Service Experience Expectations of “Generation Picky”
    Tim Greenhalgh, Chairman and Chief Creative Officer, FITCH
  • Old Rules for a Brave New World
    Jon Steel, Group Planning Director – WPP AUNZ

And just a few of the many articles published in Volume Four of Journal of Brand Strategy – still available and also consisting of four 100-page issues – includes:

  • Uncovering the elements behind a transformational consumer experience
    Nair Mohan, Senior Vice President, Cambia Health Solutions
  • An SEO’s perspective on how to manage international teams
    Moriah Scoble, Head of SEO, Ring Central
  • Four ways digital works to build brands and relationships
    David Aaker, Vice-Chairman, Prophet and Professor Emeritus, UC Berkeley
  • Using content to connect to and build relationships with your customers
    Michelle Killebrew, Program Director, Digital Marketing Transformation, IBM
  • Growing and cultivating profitable relationships with Gen Y financial consumers
    Kristen Mashburn, VP of Marketing and Chris Anderson, Marketing Manager, Listerhill Credit Union
  • Survival of the fittest: Using social media to thrive in the 21st century
    Meg Bear, Group Vice President, Social Cloud, Oracle
  • Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio
    Joanna Seddon, President, Global Brand Consulting, OgilvyRED
  • Effective use of licensing in brand strategies
    Bill Cross, SVP, Broad Street Licensing Group
  • Sponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic Brand Strategy
    John A. Fortunato, Professor, School of Business, Fordham University
  • Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials
    Alexander Jasperse, Marketing and Communications Advisor, Canada School of Public Service, Government of Canada
  • An SEO’s perspective on how to manage international teams<
    Moriah Scoble, Head of SEO, Ring Central
  • Managing brands in a complex communication world
    Daryl Fielding, Interim Marketing Director, Bright Future Software & Former Director of Brand Marketing Vodafone
  • Developing successful marketing campaigns to connect with an over-50s audience
    Helena King, Head of Affinity, Age UK
  • Using non-traditional tactics to achieve unprecedented success for a major pharmaceutical brand
    Cathy Clift, Executive Planning Director, JWT New York
  • Corporate giving at the Shakespeare Theatre Company, Washington, DC: ‘I can no other answer make but thanks, and thanks; and ever thanks’
    Noreen Major, Director, Corporate Giving, Shakespeare Theatre Company
  • Social Media Rewired
    Dr Jacques Bughin, Director, McKinsey & Company