Forthcoming content

A selection of articles scheduled for Volume 12 of Journal of Brand Strategy – consisting of four quarterly 100-page issues – includes:

  • Mass personalisation: A strategy for building brand equity in the healthcare sector
    Franklin Parrish, Senior Director, Brand, Marketing, and Creative Services, Kaiser Permanente and Sharon Nevins, Chief Revenue Officer, Baltimore Banner
  • Bridging the brand volume/brand value measurement divide: Towards a multi-dimensional understanding of brand strength
    Trevor Godman, Key Account Director and James Pitcher, Marketing Sciences Lead, GfK UK 
  • How Akamai rediscovered the ‘why’ of its brand
    Kim Salem Jackson, Executive Vice President and Chief Marketing Officer, Akamai and Afdhel Aziz, Founder and Chief Purpose Officer, Conspiracy of Love
  • How brands can be credible in their climate communication
    Emma Newman, Chief Revenue Officer, EMEA, PubMatic
  • Six secrets to building successful communities in the metaverse
    Catherine D. Henry, SVP Web3 & Metaverse Innovation Strategy, Media.Monks
  • State of fear: Adapting marketing strategies towards the stressed consumer
    Jake McKenzie, CEO and James D. McFarland, Intermarkgroup
  • Marketing is only as good as your operations: How the AAOS transformed its internal processes to improve the customer experience and increase member retention
    Amber P. Simpson, Director of Member Experience and Anthony Priore, Chief Marketing & Membership Officer, American Academy of Orthopaedic Surgeons
  • Brand experience design for higher education: a review and future directions
    Christopher Huebner, Director of Activation, SimpsonScarborough
  • Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand
    Emiko Seale, Senior Director, Marketing Solutions, TransUnion
  • The seven faces of consumer sustainability - and what they mean for brands
    Nick Baker, Chief Research Officer, Savanta
  • How do teenagers project their identity online and what role do brands play in the process: A multimethod study on instagram
    Amélie Guèvremont, Professor, Department of Marketing, Université du Québec à Montréal and Laurence Dubé-Beaudin, Research Analyst, Ipsos North America
  • The significance of digital twins for the holistic brand experience
    Jörn Redler, Dean, School of Business and Professor of Marketing, Mainz University of Applied Sciences and Matteo Corvino, Senior Manager and Head of 3DTwin, Dassault Systèmes 3DEXCITE
  • Why brands should care about the new measurement currency and the impact it can have on them
    Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal Media
  • Oat with the old, in with the new: Oatly’s creative trade marks, branding and controversial advertising campaigns
    Scarlett Swain, PhD Candidate and Tutor in Intellectual Property Law, Durham Law School
  • An innovative programme to connect prospective customers with real-world customers in real-time
    Lauren McCadney, Vice President, Marketing Delivery, CDW
  • Who am I to you? Self, reciprocity, and emotional intimacy in brand relationships
    Carlos M. Rodriguez, Associate Professor of Marketing and Director of the Center for the Study of Innovation Management, College of Business, Delaware State University
  • How brands can create truly compelling customer experiences
    Charlotte Mostaed, Chief Marketing Officer, Health-Ade
  • Green digital brand Images: One way to success
    Nikos Schiniotakis, Hellenic Mediterranean University and Katerina Divini, Human Resources Department Manager, Pancreta Cooperative Bank 
  • Case study: The Paper & Packaging Board’s high impact campaign
    Maria Becker, Head of Strategy, Americas, Stein IAS
  • Rebranding a substantiable sustainable ingredient brand: The case study of ecotton
    Linden Dalecki, Associate Professor of Marketing, Kelce College of Business, Pittsburg State University
  • The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry
    Gabriella Berman, Adéle Potgieter, Senior Lecturer and Madele Tait, Professor, Department of Marketing Management, Nelson Mandela University