ama Journals

Applied Marketing Analytics Sample Articles

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Sample Article
Adapting to the elusive loyalty of the mobile audience
Sample Article
AutoNation: Driving customer loyalty in a fragmented industry
Sample Article
Beyond sales and awareness: Using marketing analytics for improved health engagement and outcomes
Sample Article
Conceptual reasons beyond technology for the delayed progress and innovation in marketing science
Sample Article
Content intelligence: A case study at the American Cancer Society
Sample Article
Marketing return on investment: seeking clarity for concept and measurement
Sample Article
Measuring the success of social marketing campaigns with web/digital analytics
Sample Article
The challenge of digital marketing attribution across internet devices
Sample Article
Using lift-testing to measure the true value of digital marketing in the cross-device world
Sample Article
Using online social networks to measure consumers’ brand perception