ama Journals

Applied Marketing Analytics Sample Articles

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Sample Article
Analytic transformation: How to profit from a data deluge
Sample Article
AutoNation: Driving customer loyalty in a fragmented industry
Sample Article
Content intelligence: A case study at the American Cancer Society
Sample Article
Marketing return on investment: seeking clarity for concept and measurement
Sample Article
Martech leadership: The symbiotic development of technology and talent
Sample Article
Measuring the success of social marketing campaigns with web/digital analytics
Sample Article
Optimising marketing strategies by customer segments and lifetime values, with A/B testing
Sample Article
Out-of-home and top of mind: Moving beyond panels in out-of-home marketing
Sample Article
The care and feeding of digital analysts
Sample Article
The importance of domain knowledge for successful and robust predictive modelling
Sample Article
Thriving in the age of privacy regulation: A first-party data strategy
Sample Article
Using lift-testing to measure the true value of digital marketing in the cross-device world
Sample Article
Using online social networks to measure consumers’ brand perception