ama Journals

Applied Marketing Analytics Sample Articles

No Assigned Volume

Sample Article
Analytic transformation: How to profit from a data deluge
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Sample Article
AutoNation: Driving customer loyalty in a fragmented industry
Vikash Singh, Director and Sheena Banton, Director, AutoNation
Sample Article
Content intelligence: A case study at the American Cancer Society
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Sample Article
Effective first-party data collection in a privacy-first world
Lucas Long, Product Manager and Privacy Specialist for Tag Inspector, InfoTrust
Sample Article
Marketing return on investment: seeking clarity for concept and measurement
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Sample Article
Martech leadership: The symbiotic development of technology and talent
Andy Betts, Executive and CMO Advisor
Sample Article
Measuring the success of social marketing campaigns with web/digital analytics
Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx
Sample Article
Optimising marketing strategies by customer segments and lifetime values, with A/B testing
Paromita Guha, Co-founder and Data Scientist, Axiomatic Data, Christina Echagarruga, Data Scientist, Facebook and Eva Qi Tian, Data Scientist, Vanguard Group
Sample Article
Out-of-home and top of mind: Moving beyond panels in out-of-home marketing
Isaline Duminil, Marketing and Communications Director, JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer, JCDecaux Group
Sample Article
Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics
Ian Thomas, Independent Consultant
Sample Article
The care and feeding of digital analysts
Jim Sterne, Online Marketing Analytics & Business Scaling Consultant
Sample Article
The importance of domain knowledge for successful and robust predictive modelling
Andrea Ahlemeyer-Stubbe, Director Strategic Analytics and Agnes Müller, Senior Analytical Consultant, servicepro
Sample Article
Thriving in the age of privacy regulation: A first-party data strategy
Lawrence Latvala, Americas Financial Services Industry Practice Leader and Jeff Horn, Americas Financial Services Industry Consultant, Teradata and Bill Bruno, Chief Executive Officer, D4t4 Solutions Plc
Sample Article
Thriving in the age of privacy regulation: A first-party data strategy
Lawrence Latvala, Americas Financial Services Industry Practice Leader and Jeff Horn, Americas Financial Services Industry Consultant, Teradata and Bill Bruno, Chief Executive Officer, D4t4 Solutions Plc
Sample Article
Using lift-testing to measure the true value of digital marketing in the cross-device world
Dominic Williamson, Lead, Marketing Science Team, Facebook
Sample Article
Using online social networks to measure consumers’ brand perception
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology