"Journal of Digital Media Management provides a vital professional resource that accomplishes three important objectives for the field of digital asset management: a peer-reviewed publication, a history of best practices, and a practical source of learning for anyone with responsibility for organising and sharing content."
Content intelligence: A case study at the American Cancer Society
Journal:
Click the button below to download the full text of the article.
Abstract: For more than 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer. The Society helps people stay well, get well and fight back against cancer through content marketing. In this paper we will explain how the Society and Content Science partnered to modernise the renowned nonprofit’s approach to content and analytics by establishing content intelligence. We also will sharesome top lessons that were learned which any company or organisation can use to start applying and benefiting from a content intelligence programme.
Keywords: content intelligence, content marketing, marketing analytics, health marketing, health communication, content strategy, marketing optimization, user experience