"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
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Abstract: This paper examines one of the key risks facing businesses and emergency planners today: the likely impact of a flu pandemic on business activities. The paper uses the example of a large tourism organisation — VisitScotland, the national tourism organisation for Scotland, with over 1,000 employees — and explains how it has planned and prepared for such a pandemic.
The paper reports the research methods used by the authors in this planning process, including scenario planning, economic forecasting and in-house workshops to scope the range of issues to address in preparing a contingency plan for a flu pandemic.
Keywords: avian flu, flu pandemic, VisitScotland, emergency planning, scenario planning
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
"My ambition for the Journal of Data Protection & Privacy is for it to further develop the foundations, tools and methodologies for Privacy by Design, and to help getting them applied in practice."
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
"Journal of Digital Media Management is one of the most thoughtful and complete journals on the subject of digital asset management. The articles are written and reviewed by some of the foremost experts in the industry."
"A valuable source of structured thinking for risk professionals throughout the financial sector. It enables risk teams to keep up to date with the latest analysis across all risk types and encourages cooperation and debate."
“The thought leadership and knowledge sharing by industry experts contained within this Journal truly exemplifies how cyber security is a non-competitive environment.”
“The Journal of Financial Compliance is at the intersection of research and the practice of compliance at a time when technology and regulatory challenges hold profound implications for compliance professionals. I find the Journal to be an invaluable resource for the latest trends and techniques in compliance and I am proud to serve as a member of the Editorial Board.”
"Written by and for the professional, it provides me with the kind of practical, real-use cases I can apply in my job."