Journal of Education Advancement & Marketing

Journal of Education Advancement & Marketing is the major professional journal publishing in-depth, peer-reviewed articles and case studies on advancement, development, alumni relations, fundraising, marketing and communications for educational institutions. Content is be written by and for professionals in the field with no advertising or sales pitches.

Each quarterly 100-page issue – published both in print and online – features detailed, practical articles which showcase the latest thought leadership in how to identify, build and steward life-long relationships with alumni, businesses and other donors, along with actionable advice and ‘lessons learned’ on advancement, development, marketing and communications strategy for educational institutions. It does not publish advertising but rather detailed analysis of new thinking and practice at a wide range of universities, colleges and schools worldwide for readers to benchmark their organization against, with every article being peer-reviewed by an expert Editorial Board to ensure that it focuses on the advancement professional’s perspective, the challenges they face and how they can tackle them.

As such Journal of Education Advancement & Marketing publishes articles on:

  • Alumni relations
  • Fundraising
  • Development
  • Marketing and communications
  • Public relations
  • Donor relations
  • Planned and annual giving
  • Social media marketing
  • Student satisfaction
  • Consumer attitudes and behaviour
  • Business and community relations
  • Engagement initiatives
  • Campaign management
  • Gift and records administration
  • Prospect research and management
  • Corporate and foundation relations
  • Special events

Essential reading for presidents, chancellors, vice chancellors, provosts and deans plus SVPs, VPs, AVPs, directors, departmental heads and senior managers of:

  • Advancement
  • Alumni relations
  • Development
  • Marketing
  • Brand management
  • College, community and corporate relations
  • Communications
  • Digital and social media
  • Engagement
  • Enrollment
  • Fundraising
  • Gifts and giving
  • Media relations
  • Philanthropy
  • Prospects
  • Website administration