Involving law enforcement and emergency management officials in exercises

"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."

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“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals.  Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant.  I look forward to each new edition.”