How to develop a profitable, customer-focused digital banking strategy: Open banking services and developer-friendly APIs

Sophie Guibaud, Vice President, European Expansion, Fidor Bank

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Abstract: With the introduction of the update to Europe's Payment Services Directive, PSD2, banks have a significant opportunity to implement new digital strategies. While the Access to Account (XS2A) scheme within PSD2 means banks need to completely overhaul the way they give access to and process customer data, a more open approach to how they work with other banks and new players in the ecosystem could enable them to create services that will help them to attract and retain increasingly digitally savvy customers while finding new revenue opportunities. This paper looks at the opportunities and threats to banks of adopting an open strategy on the back of the introduction of PSD2 and XS2A.


Keywords: PSD2; XS2A; FinTech; mobile payments; p2p; online banking; mobile banking; AISP


Sophie Guibaud is Vice President, European Expansion, at Fidor Bank which she joined in March 2015. She started her career in investment banking in New York in 2007 at Messier Partners before joining KBC Bank in Paris in 2008. She then became an investment associate at TIME Equity in 2010. While investing in start-ups, she also advised them on their development strategy. In 2011, she moved to London to help launch HelloFresh, a Rocket internet-backed food subscription company. In 2012, Sophie moved into heading up product strategy and commercialisation at Bankable, a fintech start-up specialising in payments solutions, for three years. She is also a business mentor at Level39, one of London’s key fintech accelerators, as well as at Startupbootcamp FinTech and Hong Kong’s SuperCharger FinTech Accelerator.


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