“Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion. Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.”
Forthcoming content
Each volume of Journal of Digital Banking consists of four 100-page issues in both print and online. A selection of the peer-reviewed articles and real world case studies scheduled for Volume 5 include:
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The challenges and opportunities in transforming legacy business with AI
Theodora Lau, Founder and Bradley G. Leimer, Co-Founder, Unconventional Ventures -
Customer-centric commerce: Why banks and merchants need to step up their game on customer experience
Chris Kronenthal, President and Chief Technology Officer, FreedomPay -
Leveraging open data to provide your customers with more innovative product and service offerings
Dârâ Hızveren, Head of Innovation, Garanti BBVA -
The digital bank: Has it come of age?
Faraaz Ali, Regional Lead of Ecosystems and Partnerships, Regional Head of Deposits and Secured Lending, DBS Bank -
Case study on building CEE’s largest banking partnership ecosystem
Christian Wolf, Head of Strategic Partnerships & Ecosystems (Group Strategy), Raiffeisen Bank International, et al. -
ISO 20022: Understanding the scale of change
Isabel Schmidt, Global Head of Direct Clearing and Asset Account Services, BNY Mellon Treasury Services -
What can banks do on top of existing APIs to continue being viable in the marketplace?
Germain Bahri, Digital Banking Consultant, Fidor Solutions -
Building the future of advisory in private banking
Muriel Danis, Global Head of Advisory and Diana Biggs, Global Head of Innovation, HSBC Global Private Banking -
Do’s and don'ts of immediate payments implementation: The Hungarian story
Róbert Kiszely, Director of Professional Services and Jozsef Czimer, Advisor to the CEO, Capsys -
Implementing large-scale AI solutions: Lessons in delivery
Antonina Skrypnyk, Head of Financial Services Lab, Client Partner, Softserve -
Defining business models for instant payments
Erwin Kulk, Head of Service Development & Management, EBA Clearing -
How to collaborate effectively with FinTechs
Mayank Mishra, Managing Director, Global Head of Digital Channels, Citi -
SCA and the customer experience: Ensuring a positive impact
Eric Tak, Global Head, ING Payments Centre -
What digital banks can learn from decentralised finance
On Yavin, CEO and Founder and AJ Reardon, Editor, Cointelligence -
How new technologies can help to fight the threats around identity and data
Gijs Boudewijn, Deputy General Manager, Dutch Payments Association -
The assessment of micro, small and medium enterprise financial inclusion initiatives by commercial banks in Lesotho
Lefeela J. Nalane, Department of Banking Supervision and Financial Stability and Lira Peter Sekantsi, Department of Payments and Settlements, Central Bank of Lesotho -
Regulatory obstacles to organised trading in security tokens
Stefan Tomanek, Prudential Supervision Asset Management, Prospectus, Consumer Information, Florian Pekler, Supervisor and Ralph Rirsch, Integrated Conduct Supervision of Banks, Austrian Financial Market Authority -
Readying the open banking system for success
Jim Wadsworth, Senior Vice President, Mastercard Open Banking Solutions -
Increasing employees’ digital engagement in order to reach the next level of customer adoption
John Todd, Assistant Vice President, Digital, SECU -
A 'digital euro' as an approach for frictionless payment processes
Udo Milkau, Chief Digital Officer, Transaction Banking, DZ Bank -
Experiences from the Dutch instant payment project: From zero to 289 Million in one year
Frans C. van Beers, Head Product Management Payments, Dutch Payments Association and Inge van Dijk, Director Payments & Market Infrastructure, De Nederlandsche Bank -
Payment security in the instant digital age
Pierre Bienvenu, Deputy Head, Non-Cash Means of Payment Oversight Division, Banque de France