jbs Journals

Journal of Brand Strategy Sample Articles

No Assigned Volume

Sample Article
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality
Sample Article
Brand storytelling: A three-dimensional perspective
Sample Article
Brands on TikTok: strategic first steps and successful execution
Sample Article
Changing conversations: Brand identity as discourse
Sample Article
Femvertising: State of the art
Sample Article
From inside to out: Reinventing a brand globally and locally
Sample Article
Innovative disruption: Utilising brand to manage and drive change
Sample Article
Move over, Millennials: Generation Z is changing the consumer landscape
Sample Article
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities
Sample Article
Right now. For tomorrow: Launching a purpose-driven sustainability brand
Sample Article
That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship
Sample Article
The agile content marketing roadmap: Integrating strategy and execution
Sample Article
Uncovering the foundational habits of a customer experience brand
Sample Article
We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand
Sample Article
Why be liked when you can be loved?
Sample Article
Winning against a dominant brand