jbs Journals

Journal of Brand Strategy Sample Articles

No Assigned Volume

Sample Article
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality
Larry Light, Chief Executive Officer, Arcature
Sample Article
Changing conversations: Brand identity as discourse
Gina Bleedorn, Executive Director of Brand, Adrenaline
Sample Article
Femvertising: State of the art
Chung-Kue (Jennifer) Hsu, Instructor of Marketing in the Pamplin College of Business at Virginia Tech
Sample Article
From inside to out: Reinventing a brand globally and locally
Louise Felton, Senior Director, Global Brand Campaigns & Programs, Intel
Sample Article
Innovative disruption: Utilising brand to manage and drive change
James R. Gregory, Chairman and Hampton Bridwell, CEO, Tenet Partners
Sample Article
Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation
Mahmoud Dasser, VP, CMO, TM ONE
Sample Article
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities
Kate Nightingale, Head Consumer Psychologist & Founder, Style Psychology
Sample Article
The agile content marketing roadmap: Integrating strategy and execution
Bert Van Loon, Co-founder, Content Marketing Fast Forward
Sample Article
Uncovering the foundational habits of a customer experience brand
Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solutions
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Why be liked when you can be loved?
Jamal Benmiloud, founder of EARN Studios
Sample Article
Winning against a dominant brand
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business