jbs Journals

Journal of Brand Strategy Sample Articles

No Assigned Volume

Sample Article
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality
Sample Article
Changing conversations: Brand identity as discourse
Sample Article
Femvertising: State of the art
Sample Article
From inside to out: Reinventing a brand globally and locally
Sample Article
Innovative disruption: Utilising brand to manage and drive change
Sample Article
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities
Sample Article
The agile content marketing roadmap: Integrating strategy and execution
Sample Article
Uncovering the foundational habits of a customer experience brand
Sample Article
Why be liked when you can be loved?
Sample Article
Winning against a dominant brand