"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
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Abstract: Brand journalism helps brands engage powerfully with the modern consumer. Marketers must build consistent powerful brands in an environment that demands global consistency, local differentiation and personal relevance all at the same time. There is also an important development in customer values and behaviours. The customer wants to be respected as an individual and wants to feel they belong to something bigger than just themselves: this is called a need for ‘inclusive individuality’. Brand journalism is
the best approach for addressing these challenges.
Keywords: brand journalism, globalisation, localisation, personalisation, inclusive individualist, brand story, brand framework, content
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
“Protecting the information that customers have entrusted organisations with is one of the key challenges faced by many industries and needs to addressed by well trained, well informed and qualified professionals that have a deep understanding of the issues. The independent Journal of Data Protection & Privacy is a fantastic source of the most up to date thinking and best practise and should be a ‘must read’ for DP professionals….”
“Data protection is becoming an ever more important compliance and business issue. The Journal of Data Protection and Privacy will examine the key issues in a detailed but practical way to enable readers to address their data protection challenges”
"The journal has interesting and thought provoking articles covering a wide range of topics. The articles are written by highly competent participants from the industry that can give a good insight in to its various areas."
"Provides relevant insights from industry leaders and experts"
"Journal of Digital Media Management provides a vital professional resource that accomplishes three important objectives for the field of digital asset management: a peer-reviewed publication, a history of best practices, and a practical source of learning for anyone with responsibility for organising and sharing content."
"JPSS has articles that make you really think about payments and how they affect commerce and society."
"Journal of Digital Media Management is the premier forum for professional and relevant discourse in digital media and content management featuring pertinent, credible and disciplined peer-review articles."
"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”