Journal of Cultural Marketing Strategy
Journal of Cultural Marketing Strategy is the major new peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing.
Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today’s changing demographic and cultural climate.
Journal of Cultural Marketing Strategy is committed to publishing a broad spectrum of practical, methodological, and empirical articles that make a useful and substantive contribution to the field of cultural marketing. It is designed to bridge the gap between theory and practice and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field. It does not publish advertising.
"What lies behind us and what lies before us are tiny matters compared to what lies within us."
Ralph Waldo Emerson
This journal is dedicated to the courageous leaders who have paved the road on which we stand, and to those who are committed to the study and effective application of cultural marketing strategy in the U.S. and abroad.
Essential reading for Senior Management, Heads of Branding, Heads of Marketing, Heads of Research, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors, and Senior Managers in:
- Brand strategy and management
- Sales and marketing
- PR and corporate communications
- Digital marketing, online marketing and social media
- Product development and management
- Research and advertising
- Creative services
- Business development
- Marketing and brand consulting
- Brand owners
- Marketing and brand consultants
- Advertising agencies
- Market and consumer research bodies
- Universities and business schools
- Service providers
- Advertising media