Volume 4 (2019-20)

Each volume of Journal of Cultural Marketing Strategy consists of two biannual issues. The article published in Volume 4 so far:

Volume 4 Number 1

  • Editorial
    Dr Jake Beniflah, Executive Director, Center for Multicultural Science
  • Interview: A 30-year view of US Latino marketing: An interview with Andrew Orci
    Dr Jake Beniflah, Executive Director, Center for Multicultural Science and Andrew Orci, President and Chief Executive, Orci Advertising
  • Papers: The cost of an outdated strategy: The case of US Hispanic marketing
    Dr Jake Beniflah, Executive Director, Center for Multicultural Science
  • The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism
    J.P. James, Assistant Professor, Marketing, Bertolon School of Business, Salem State University
  • Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change
    Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Charlene A. Dadzie, Assistant Professor of Marketing, University of South Alabama
  • The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach
    Young Joon Lim, Associate Professor and Jennifer Lemanski, Associate Professor, University of Texas Rio Grande Valley
  • Adapting advertising appeals to individualism or collectivism: The role of thought activation
    Anne Janssen, Junior Researcher and Jos Hornikx, Associate Professor, Communication and Information Studies, Radboud University Nijmegen
  • Marketing, communities of colour and the consequences of fast foods
    Richard Greggory Johnson III, Professor and Chair, Department of Public and Nonprofit Administration and Nicholas Imparato, Professor and Chair, Department of Marketing, University of San Francisco
  • The shifting perceptions of a local police department
    Yvette Lynne Bonaparte, Assistant Professor of Marketing, North Carolina Central University