Forthcoming content

Each volume of Journal of Cultural Marketing Strategy consists of two biannual 100-page issues.

A selection of peer-reviewed articles scheduled for Volume 5 - Journal of Cultural Marketing Strategy includes:

  • Interview: COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena
    Jake Beniflah, Executive Director, Center for Multicultural Science and Chiqui Cartagena, Chief Marketing Officer, The Conference Board
  • Is corporate America ready for a multicultural America? A dynamic capabilities perspective
    Jake Beniflah, Executive Director, Center for Multicultural Science
  • From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products
    Ruonan Zhang, Visiting Assistant Professor, Rollins College, Nicky Chang Bi, Assistant Professor, University of Nebraska, Papaa Kodzi, Undergraduate, Alana Goodwin, Undergraduate, Klaudia Wasilewski, Undergraduate and Eiko McCurdy, Undergraduate, Rollins College
  • Marketing tobacco products to communities of colour and a much-needed plan for change
    Richard Greggory Johnson III, Chair, Department of Public and Nonprofit Administration, University of San Francisco, Hugo Renderos, Lecturer of Criminal Justice and Public Administration Purdue University Fort Wayne and Theresa Kaimanu, Associate Professor, Portland State University
  • Exploring the use of shock advertising by for-profit and nonprofit organisations in China
    Shuo Yan, PhD candidate and Sindy Chapa, Associate Professor, School of Communication, Florida State University
  • An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving
    Francene Scott Diehl, Director of Safety and Compliance, Chesapeake Utilities Corporation, Luz Stella Marín, Assistant Professor, Indiana University of Pennsylvania, and Majed Zreiqat, Associate Professor, Indiana University of Pennsylvania
  • Examining rivalry and outgroup derogation among underrepresented college students
    Cody T. Havard, Director, Bureau of Sport and Leisure Commerce, Rhema D. Fuller, Director of Graduate Studies and Carol A. Silkes, Undergraduate Program Coordinator, University of Memphis

A selection of articles published in Volume 4 - Journal of Cultural Marketing Strategy includes:

  • The cost of an outdated strategy: The case of U.S. Hispanic marketing
    Dr. Jake Beniflah, Executive Director of the Center for Multicultural Science and Jose Lozano, CEO, 9thWonder
  • An interview with advertising pioneer Andrew Orci: A thirty-year view of U.S. Latino marketing
    Dr. Jake Beniflah, Executive Director of the Center for Multicultural Science and Andrew Orci, President and CEO, Orci Advertising
  • Marketing, communities of colour and the consequences of fast foods
    Richard Greggory Johnson III, Professor and Nicholas Imparato, Professor, School of Management, University of San Francisco
  • Adapting advertising appeals to individualism or collectivism: the role of thought activation
    Anne Janssen and Jos Hornikx, Centre for Language Studies, Radboud University Nijmegen, the Netherlands
  • The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism
    J.P. James, Assistant Professor, Bertolon School of Business, Salem State University
  • The shifting perceptions of a local police department
    Yvette Lynne Bonaparte, Assistant Professor of Marketing, North Carolina Central University
  • Making multicultural Millennial healthy: Can ‘health edu-tainment’ and other drivers influence health-oriented diet change in the new generation?
    Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Charlene A. Dadzie, Assistant Professor, Marketing and Quantitative Methods, University of South Alabama