Forthcoming content

Each volume of Journal of Cultural Marketing Strategy consists of two biannual 100-page issues.

A selection of peer-reviewed articles scheduled for publication in the new volume, Volume 3 - Journal of Cultural Marketing Strategy includes:

  • Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA
    Xiang Tang, Associate Research Analyst, Edelman Intelligence, Dr Sindy Chapa, Director of the Center for Hispanic Marketing Communication, Florida State University, Sean Sawicki, Florida State University and Maria Bayona
  • Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance
    Michael G. Keeley, President and CEO, MGK Risk and Insurance Services, Inc
  • Multinational corporations: To change or not to change — that is the question
    Arthur King Ma, Founder and Owner, A Group, Inc
  • Transculturalism and its effects on the internationalisation of markets: A conceptual framework
    Constantine G. Polychroniou, Professor, International Business & Marketing, Lindner College of Business, University of Cincinnati
  • Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia
    Byoungho Jin, Putman and Hayes Distinguished Professor, University of North Carolina, Moudi O. Almousa, Associate Professor of Apparel Marketing, King Saud University and Naeun Kim, University of North Carolina
  • Developing Native American small business strategy through experiential learning
    Agnes J. Otjen, Professor of Marketing, Montana State University
  • Texas millennials and their smartphones: A uses and gratifications study
    Kenton T. Wilkinson, Thomas Jay Harris Regents Professor in Hispanic & International Communication, Texas Tech University and Magdalena Saldaña, Assistant Professor, Pontificia Universidad Católica de Chile
  • Still waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
    Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Serda Yayla, Assistant Professor of Marketing, Albion College
  • Does a culture of innovation drive business results?
    James R. Gregory, Chairman, Tenet Partners, Ronald K. Satterfield, University of South Florida and Brad Puckey, Partner and Director, CoreBrand Analytics - Tenet Partners

A selection of the peer-reviewed articles, research studies, interviews and reviews published in Volume 2 includes:

  • Editorial
    Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
  • The Conceptualization and Measurement of Bidimensional Multigroup Ethnic Identity: A Pilot Study among U.S. Hispanics
    Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
  • Can a total market ad strategy appeal to multiple ethnic groups?
    Kartik Pashupati, Partner, Pushkart Consulting; Andy Ellis, Communications Consultant; David Morse, President/CEO of New American Dimensions, LLC
  • Empathy in Action: Moving Toward Patient-Centric Care for Multicultural Type 2 Diabetes Patients
    Jennifer Strassburger, Senior Director and Global Practice Head of Pharma/Healthcare at Clear; Stephanie Herold, Director and Practice Head of Cultural Insight at Clear; Aaron Villa – Director of Pharma/Healthcare at Clear
  • The Mexican American Middle-Class: How Heterogeneity in Class Backgrounds Affects Integration Experiences
    Jody Agius Vallejo, Associate Professor of Sociology and American Studies and Ethnicity, University of Southern California
  • Are future business professionals ready for multicultural marketing? An empirical investigation
    Dr. Sonja Martin Poole, Assistant Professor of Marketing, University of San Francisco; Dr. Ja’Nina Walker, Assistant Professor, Department of Psychology, University of San Francisco
  • Interview: The Future has Arrived: Targeting the Multicultural Population is a Proven Growth Strategy
    Javier Farfan, VP of Marketing, Verizon Wireless
  • Linking Loyalty Program to Cross-cultural Marketing Strategy: Implications for U.S. Hispanic Consumers
    Wootae Chun, Assistant Professor of Marketing, University of Northern British Columbia (UNBC), Canada
  • Measuring Brand Loyalty among the U.S. Hispanic Population: A Within-Group Study in the Carbonated Soft Drink (CSD) Category
    Dr. Neleen Leslie, Visiting Assistant Professor Marketing, Monte Ahuja College of Business, Cleveland State University; Jake Beniflah, Executive Director, Center for Multicultural Science
  • Designing cultural products for Asian-American consumers: A conceptual framework
    Yuna Kim, Assistant Professor of Marketing, Mihaylo College of Business and Economics, California State University; Steven Chen, Associate Professor of Marketing, Mihaylo College of Business and Economics, California State University
  • Emotionality differences between a native and foreign language: Implications for cultural marketing strategies
    Dr Catherine Caldwell-Harris, Associate Professor at Boston University and Dr Ayse Aycicegi-Dinn, Chairperson of the Department of Psychology, Istanbul 29 Mayis University