Forthcoming content

Each volume of Journal of Cultural Marketing Strategy consists of two biannual 100-page issues.

A selection of peer-reviewed articles to be published in Volume 4 - Journal of Cultural Marketing Strategy includes:

  • The cost of an outdated strategy: The case of U.S. Hispanic marketing
    Dr. Jake Beniflah, Executive Director of the Center for Multicultural Science and Jose Lozano, CEO, 9thWonder
  • An interview with advertising pioneer Andrew Orci: A thirty-year view of U.S. Latino marketing
    Dr. Jake Beniflah, Executive Director of the Center for Multicultural Science and Andrew Orci, President and CEO, Orci Advertising
  • Marketing, communities of colour and the consequences of fast foods
    Richard Greggory Johnson III, Professor and Nicholas Imparato, Professor, School of Management, University of San Francisco
  • Adapting advertising appeals to individualism or collectivism: the role of thought activation
    Anne Janssen and Jos Hornikx, Centre for Language Studies, Radboud University Nijmegen, the Netherlands
  • The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism
    J.P. James, Assistant Professor, Bertolon School of Business, Salem State University
  • The shifting perceptions of a local police department
  • Yvette Lynne Bonaparte, Assistant Professor of Marketing, North Carolina Central University
  • Making multicultural Millennial healthy: Can ‘health edu-tainment’ and other drivers influence health-oriented diet change in the new generation?
    Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Charlene A. Dadzie, Assistant Professor, Marketing and Quantitative Methods, University of South Alabama

 

A selection of peer-reviewed articles published in Volume 3 - Journal of Cultural Marketing Strategy includes:

  • The Role of Ethnicity in the Relationship of Media Exposure and Females’ Body Dissatisfaction
    Felecia F. Jordan Jackson, Associate Professor & Area Director, Media/Communication Studies, School of Communication, Florida State University, Sindy Chapa Associate Professor, School of Communication and Director of the Center for Hispanic Marketing Communication, Florida State University, Dr Jaejin Lee, Florida State University and Kimberly A. Davis
  • Strategic Target Marketing Considerations and Implications for the U.S. Hispanic Market
    Dr. Mine Üçok Hughes, Assistant Professor of Marketing, California State University Los Angeles, Tony Stovall, Assistant Professor, Towson University, Ekin Pehlivan, Assistant Professor of Marketing, California State University Channel Islands and Rafael Cardona, Instructor of Business, Glendale Community College and Guest Lecturer, California State University
  • Narrating a new persona for an old brand as Japanese ramen: A case study of the Uni-president instant noodle
    Hong-Chi Shiau, Professor/Chair of Communications Management and Hsiang-wen Hsiao, Professor of Public Relations and Advertising, Shih-Hsin University, Taipei, Taiwan
  • The Shifting Perceptions of a Local Police Department
    Yvette Lynne Bonaparte, Assistant Professor - Marketing, North Carolina Central University
  • Toward an Understanding of Consumer Self-Marketing: An Examination of Gay and Lesbian Advertising Appeals
    Dr. Jane Boyd Thomas, Professor of Marketing and Dr. Cara Peters, Professor of Marketing, Winthrop University
  • Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA
  • Xiang Tang, Associate Research Analyst, Edelman Intelligence, Dr Sindy Chapa, Director of the Center for Hispanic Marketing Communication, Florida State University, Sean Sawicki, Florida State University and Maria Bayona
  • Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance
    Michael G. Keeley, President and CEO, MGK Risk and Insurance Services, Inc
  • Multinational corporations: To change or not to change — that is the question
    Arthur King Ma, Founder and Owner, A Group, Inc
  • Transculturalism and its effects on the internationalisation of markets: A conceptual framework
    Constantine G. Polychroniou, Professor, International Business & Marketing, Lindner College of Business, University of Cincinnati
  • Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia
    Byoungho Jin, Putman and Hayes Distinguished Professor, University of North Carolina, Moudi O. Almousa, Associate Professor of Apparel Marketing, King Saud University and Naeun Kim, University of North Carolina
  • Developing Native American small business strategy through experiential learning
    Agnes J. Otjen, Professor of Marketing, Montana State University
  • Texas millennials and their smartphones: A uses and gratifications study
    Kenton T. Wilkinson, Thomas Jay Harris Regents Professor in Hispanic & International Communication, Texas Tech University and Magdalena Saldaña, Assistant Professor, Pontificia Universidad Católica de Chile
  • Still waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
    Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Serda Yayla, Assistant Professor of Marketing, Albion College
  • Does a culture of innovation drive business results?
    James R. Gregory, Chairman, Tenet Partners, Ronald K. Satterfield, University of South Florida and Brad Puckey, Partner and Director, CoreBrand Analytics - Tenet Partners