"I have found Journal of Airport Management to be an incredibly professional and leading-edge journal which finds and addresses the key areas of interest and importance to the aviation industry in general and the airport operator specifically. The themes, cases studies and areas investigated and researched by the journal's writers are of a high quality and professionalism allowing me as an industry participant to continually learn and improve. I strongly support and recommend the journal to anyone within or interested in the aviation industry as an essential tool in assisting you to improve your own knowledge and performance."
Confessions from the non-profit world: How non-profits are using social media (and how they need to change their approach)
Social media present a tremendous opportunity for nonprofit organisations to increase membership, awareness and fundraising. When leveraged correctly, these new tools can be truly transformational. But nonprofits are struggling with understanding the resource commitment, the ways to use these tools, and the need to stay ahead of the curve. A successful social media strategy for nonprofit organisations must be based on forward thinking and executive support. Without those two key ingredients, the social media recipe for nonprofits simply does not work.
Keywords: social media, communications, fundraising, non-profits.
Ryan Goodenough is Manager of Digital Content and Social Media Strategy at Fidelis Care, the largest government programmes-based healthcare plan in New York State. Ryan is a communications and technology executive with extensive experience in direct marketing, search engine optimisation and online community building. He is an advocate for emerging and innovative communications technologies, particularly in the field of cloud computing. With a master’s degree in public policy, his primary work experience is in the nonprofit sector, mainly in health and human services. Ryan is an award-winning videographer, graphic design leader and writer.