"Journal of Payments Strategy and Systems provides a host of useful, actionable and informative articles and papers that demonstrate the extraordinary opportunities for improving the payments systems. These are written by subject matter experts: corporate practitioners; consultants; bankers; vendors and scholars. The variety of the topics and the points of view make this a must read, even for those who think they know all there is to know about payments."
Thinking differently about Pinterest
Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.
Keywords: Pinterest, Pinterest research, content marketing, digital marketing, Pinterest marketing, content strategy, Pinterest for business
