"In a world where business continuity is now an integral part of everyday life, the Journal provides a holistic look across all industries at how others manage risk. The insights provided are thought provoking and very practical. During its years of publication, the Journal has grown from strength to strength in both its readership and quality and depth of the challenging articles."
Thinking differently about Pinterest
Click the button below to download the full text of the article.
Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.
Keywords: Pinterest, Pinterest research, content marketing, digital marketing, Pinterest marketing, content strategy, Pinterest for business