“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”
Thinking differently about Pinterest
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Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.
Keywords: Pinterest, Pinterest research, content marketing, digital marketing, Pinterest marketing, content strategy, Pinterest for business