“I find the content of Journal of Business Continuity & Emergency Planning to be up to date, easy to follow, and applicable to the professional in the field, the student in the class, and the academic. This journal offers a mix of articles from many disciplines in a manner that allows the professional to utilise the data immediately. I have personally used material from this journal on multiple occasions, both in my academic and professional endeavours.”
Thinking differently about Pinterest
Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.
Keywords: Pinterest, Pinterest research, content marketing, digital marketing, Pinterest marketing, content strategy, Pinterest for business
