"There is a real need in personal information studies to promote a common debate between academics, business, civil society and lawyers. I hope and expect that as it grows and develops the Journal of Data Protection & Privacy will provide a valuable forum for such interchange."
Thinking differently about Pinterest
Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.
Keywords: Pinterest, Pinterest research, content marketing, digital marketing, Pinterest marketing, content strategy, Pinterest for business