"I just got my hard copy of the Journal and the article in there on Industrial Control Systems cyber risk is excellent! Well done throughout, you are to be commended for setting the bar at such a high professional level in the inaugural issue."
‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
Click the button below to download the full text of the article.
Abstract: In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.
Keywords: social media, content, influencers, mobile
Kieley Taylor is Global Head of Social, for [m]PLATFORM (part of GroupM), where her focus is on streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In this role she evangelises an audience-first approach to integrated planning and buying.