Delivering personalised digital experiences to customer segments of one: Case study of SAP

“Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion.  Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.”

"In a business environment of increasing trade volumes, increasing regulatory oversight, global consolidation and shrinking margins; access to innovative thinking on how to improve efficiency, cost and risk becomes ever more important. The fact that this Journal ensures all content is peer-reviewed by industry practitioners make it an essential source of information and best practice for all securities operations professionals.”

“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”

"A valuable source of structured thinking for risk professionals throughout the financial sector. It enables risk teams to keep up to date with the latest analysis across all risk types and encourages cooperation and debate."