“Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion. Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.”
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled for Volume 7 includes:
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Retaining patients and maintaining volumes in a consumer-driven world
Adrin Mammen, AVP & Patient Access Transformation Officer, Montefiore Health System -
Applying data, analytics, and technology to improve patient outcomes in value-based care
Ashok Roy, Chief Medical Officer, Caravan Health -
Using AI to fix broken math and optimise capacity of your hospital assets
Sanjeev Agrawal, President and COO and Jonathan Turner, Product Implementation Manager, LeanTaaS -
Strategic adoption trends for automation across the revenue cycle
Amy Raymond, Vice President of Revenue Cycle Operations, AKASA -
Two years into the COVID-19 pandemic: Five lessons learned
Lily Jung Henson, Chief Executive Officer, William Watkins, Chief Medical Officer, Paula Butts, Vice President, Patient Care Services, and Chief Nursing Officer, Walter Williams, Director of Pharmacy and Outpatient Infusion Center and Kathy Collins, Director of Quality and Safety Integration, Piedmont Henry Hospital -
Achieving maximal incentive payments with P4P arrangements
Kimberly Adelman, Senior Manager, ECG Management Consultants -
Mitigating potential morale and revenue disruption during new provider onboarding
Leslie R. Jebson, Executive Director – Clinical Strategy & Initiatives, Texas A&M Health and Jeanne M. Goche, CEO and President, Solutions in Health Care Management -
How Dignity Health East Valley applied an accountability structure for middle managers to drive accelerated improvement
Tim Alba, Partner, Caldwell Butler -
How to create an organisational culture of inclusion, belonging and accountability
Gayle Capozzalo, Executive Director, The Equity Collaborative, Gina Calder, President, Barnes–Jewish St. Peters Hospital and Progress West Hospital, BJC HealthCare and Susan Pollart, Senior Associate Dean for Faculty Affairs and Faculty Development, University of Virginia -
Creating more value from hospital labs: Partnership models for the modern area
Michael Lukas, Vice President and General Manager, Professional Lab Services and Donna Cooper, Director, Product Solutions, Quest Diagnostics -
The essential role of sponsorship in developing diverse leadership talent
Diane Dixon, Leadership and Organization Development Consultant/Adviser, Managing Principal, D. Dixon & Associates -
Scaling innovative solutions during times of transformation
Marque Macon, Assistant Vice President, Collaborative Physician Alliance, Atrium Health -
How Mon Health developed a comprehensive transformation plan
David Miller, Founding Partner, HSG and David Goldberg, President/CEO, Mon Health -
Task sharing among healthcare professionals for sustainable health systems
Regis Blais, Professor, School of Public Health, University of Montreal -
Strategies to overcome affinity bias in building effective diverse leadership teams
Mary R. Rensel, MD, Assistant Professor of Medicine, Cleveland Clinic Lerner College of Medicine and Director of Pediatric Multiple Sclerosis and Wellness Mellen Center, Cleveland Clinic -
Establishment of an innovation centre within an Irish acute hospital
Natalie Cole, Head of Innovation, Tallaght University Hospital -
Case study on how MultiCare was able to achieve pre-COVID revenue levels by month 12 of the pandemic
William G. Robertson, President and CEO, MultiCare Health Systems and Myra Norton, President and CEO, Arena -
Analysis of refilling late appointment cancellations in an outpatient practice at a community-based health system
Pawan Bhandari, Principal Health Systems Engineer, Strategy Department, Mayo Clinic Health System – Southwest Minnesota region, et al. -
Maximising a remote RCM workforce through technology and transparency
Michele Zimmerman, Senior Solutions Consultant, Finvi -
Creating value in patient centred care by aligning the supply chain with service provision
Sofia Moreno, Senior Consulting Director, VALDE Innova -
Developing and deploying a new operating model: A framework to engage and align leaders with execution
Brian Sweeney, President and COO, Jefferson Health New Jersey -
How to use AI to assist provider documentation and improve your organization’s bottom line
Tinu Tadese, Vice President, Clinical Informatics and Chief Medical Information Officer, University Hospitals Lake Health System -
How UC Davis Health leveraged a virtual workforce to improve engagement and reduce burnout
Ekta Vyas, Deputy Chief Human Resources Officer, UC Davis Health -
How UChicago Medicine is driving service line growth through targeted relationships with all stakeholders
Caroline Costello, Director and Judy Gilbert, Manager, Destination UChicago Medicine Programs, UChicago Medicine