"I have found Journal of Airport Management to be an incredibly professional and leading-edge journal which finds and addresses the key areas of interest and importance to the aviation industry in general and the airport operator specifically. The themes, cases studies and areas investigated and researched by the journal's writers are of a high quality and professionalism allowing me as an industry participant to continually learn and improve. I strongly support and recommend the journal to anyone within or interested in the aviation industry as an essential tool in assisting you to improve your own knowledge and performance."
Volume 1 (2013-14)
Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. The articles published in Volume 1 were:
Volume 1 Number 4
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Community-led marketing for mobile games: Rovio’s fans first strategy
Saara Bergstrom, VP, Marketing Communications/Social Marketing Manager, Rovio -
Using social data to develop social intelligence: Case study of Cisco
Leslie Lau, Social Media Manager, Cisco -
How digital and social media helped 100-year-old brand Louisville Slugger stay relevant
Matt Whitaker, SVP, MEplusYOU and Kyle Schlegel, VP, Marketing, Hillerich & Bradsby Co -
To app or not to app — And how
Suresh Ramaswamy, Head Digital & Social Planning and Katherine Liew, Social Media Planner, Leo Burnett -
The omni-channel customer experience: Driving engagement through digitisation
Ravi Bhalla, VP, Strategic Transformation, Barclays -
An introduction to digital engagement in China
James Keady, Global Digital Marketing Manager, McLaren -
Empowered and engaged: Exploring social media best practices for not-for-profits
Tessa Warner, Director of Research, University of Nebraska Foundation, Alexis Abel, Public Relations Counsel, Swanson Russell and Frauke Hachtmann, Associate Professor, University of Nebraska-Lincoln -
21st-century digital marketing
Ewelina Aiossa, Director of Marketing and Communications, Topix Pharmaceuticals -
Engaging consumers through conversations: A management framework for greater performance across converged channels
Paul Pangaro, CEO, General Cybernetics and Hagen Wenzek, Principal and Founder, Freestyle Consulting -
Social media and the law in India
Ardi Kolah, Guru in a Bottle, Suren Sista, Professor, Rajesh Babu, Professor, Indian Institute of Management Calcutta
Volume 1 Number 3
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The battle for the future of search and social: Facebook Graph Search in a broader strategic context
Marc Blinder, EMEA Director, Social Media Strategy, Adobe -
Choosing the right social media platform and understanding the markets they reach
Nigel Taylor, Social Media and Content Executive, Hostelworld.com -
Deutsche Bank's ‘What if’ campaign: The value of high quality and interactive content in social media
Carla Mouchbahani, Head of Digital Communication, Deutsche Bank -
Developing an online sales channel within a B2B environment
Nicholas Weber, Head of E-commerce, BFS Group -
The keys to customer engagement: Customer emotion and customer feedback and the effective channels marketers need to achieve ROI
Mike McMaster, Head of Customer Experience, Rapide -
The exponential value of long-term client/agency relationships in a digital world
Irv Brechner, EVP and Founding Partner, Acquirgy -
Email isn’t dead - it’s just on the move: Planning for mobile email
Kristin Luck, President, Decipher -
Special Olympics Australia: Not-for-profit digital and social media strategy, from zero to hero
Peter Wilson, Head of Strategy, Cato Partners and Alex McNeilly, General Manager, Marketing, Partnerships & Communications, Special Olympics Australia -
Paid, earned and owned media: Convergence in social media
Christy Belden, VP, Media + Marketing, Leapfroginteractive -
Building green brands with social media
Avinandan Mukherjee, Chair, Marketing Department, Montclair State University School of Business
Volume 1 Number 2
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The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign
Sonja Briffett, Head of Digital Marketing and Steffen Ruebke, VP and General Manager, Germany, Henkel Beauty Care -
Cut through the fog: How to act on your website data
Brian Alpert, Web Analytics & SEM Analyst, Smithsonian Institution -
Integrating social media with mobile, online and other marketing channels
Andrew Pearson, President, Qualex Asia -
Tailoring websites for the user for increased conversion: The Wild Dunes Resort
Andressa Chapman, Director of Marketing, Wild Dunes Resort -
Using digital and social media to execute a quit smoking contest: The QUITPLAN Services QuitCash Challenge
Molly Hull, Brand Development Supervisor, Clarity Coverdale Fury, Michael Sheldon, Senior Communications Manager and Marietta Dreher, Director of Marketing and Communications, ClearWay Minnesota -
Engaging stakeholders through social media to build long-lasting, high quality relationships
Shelley W. Greene, Senior Director of Marketing, Randolph Community College -
Implementing a social media policy in a traditional media company: Case study of TC Transcontinental
Jean-Francois Denault, Owner & CEO, Impacts and Hervé Jodoin, Digital Communications & Business Strategy Consultant -
How non-profit organizations are using social media and how they need to change their approach
Ryan Goodenough, Assistant Executive Director, Communications, NYSARC -
Corporate blogging and virtual communities
Bradley Jobling, Social Media Manager, Columbia University Medical Center -
Web 2.0 marketing: The need for a new research agenda for social marketing
Don Iverson, Executive Director, Illawarra Health & Medical Research Institute, Sandra C. Jones, Director and Jennifer Dooley, Centre for Health Initiatives, University of Wollongong
Volume 1 Number 1
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The social enterprise: Building a digitally driven business to gain competitive advantage
Larry Weber, Chairman, W2 Group -
How to grow fans, create relevant content and increase engagement on Facebook: Case study of Just Eat
Tess Tucker, Head of Digital Marketing, Just-Eat -
Creating meaningful customer experiences and campaigns in social media: Case study of O2
Kristian Lorenzon, Social Media Manager, O2 -
Social media and collaboration: A board’s eye view
Madlen Nicolaus, Senior Marketing & Community Manager, Salesforce and Michael Bayler, Director of Strategy, SapientNitro -
Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact
Dela Quist, CEO & Founder, Alchemyworx -
RNIB’s Talking Books engagement campaign: A case study
Paul McCartney, Managing Director, Gforce Communications and Karen Pierre, Development Manager, Royal National Institute of Blind People (RNIB) -
Social media: Listening to act, listening to learn
Gina Pingitore, Chief Research Officer and Jeremy Detgen, Social Media Analyst, J.D. Power & Associates -
EU privacy and electronic communications regulations
Ardi Kolah, former Head of Communications, Europe, Genworth Financial -
Mass communication on social media: Strategy for scaling up personal conversations
Agmon David Porat, CEO, 12Mass -
Defining social media ‘marketing multipliers’
Don E. Schultz, Professor of Integrated Marketing Communication and Martin P. Block, Professor of Integrated Marketing Communications, Northwestern University