Volume 7 (2019-20)

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. A list of the articles scheduled to be published in the new volume, Volume 7 are:

Volume 7 Number 1

  • Editorial
  • Case study: A framework for full-stack user experience strategy: Product, practice and purpose
    Ben Judy, Head of User Experience and Lily Bather, Multidisciplinary User Experience team member, 7-Eleven
  • Practice articles: ‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
    Kieley Taylor, Global Head of Social, [m]PLATFORM
  • Winning in social: A blueprint for progressing enterprise social maturity
    Chris Thomas, Social Optimisation Lead, Sage Group
  • Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders
    Joel Backaler, MD, DuckerFrontier
  • Research papers: Organisation-led engagement with consumers in hidden social spaces
    Ria Wiid, Senior Lecturer, University of Worcester Business School, Paul Hurley, MD, Handface Productions, Paulo Mora-Avila, Senior Lecturer, University of Worcester Business School and Jon Salmon, Director, Frictionless Social
  • Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising
    Ying Wang, Associate Professor of Marketing in the Williamson College of Business Administration, Youngstown State University and Jing Jiang, Associate Professor of Marketing, Renmin University of China
  • Children on social media: An exploratory study of their habits, online content consumption and brand experiences
    Teresa Treviño and Flor Morton, Associate Professors of Marketing, Universidad de Monterrey