Volume 6 (2018-19)

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. A list of the articles scheduled to be published in the new volume, Volume 6 are:

Volume 6 Number 2 (Autumn 2018)

  • How ELLE leverages customer relationships to deepen brand engagement
    Laura Elton, Associate Director of Brand Development, ELLE magazine and Lisa Lopez, Content Specialist, Fuel Cycle
  • Creating and promoting an expertise-driven brand
    Lee Frederiksen, Managing Partner, Hinge and John Tyreman, Research Manager, Hinge
  • Dynamic virality: A review of the Ice Bucket Challenge
    James M. Leonhardt, Assistant Professor of Marketing, the College of Business, University of Nevada, Reno and Amanda Ball, Coordinator for the New Mexico Agricultural Leadership programme, New Mexico State University
  • Shifting processes: How to enable marketers to leverage a self-service platform
    Laura Price, Manager, Marketing Technology, Weight Watchers International, Inc
  • Why General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe
    Marcus Hemsley, Founder, Fountain
  • Building an optimised information architecture through collaboration
    Lauren Polinsky, Director, Digital Marketing, Kimpton Hotels + Restaurants
  • Boosting pay-per-click performance by combining search and social audience data
    Ben Wood, Marketing Services Director, Hallam
  • Breaking down the Facebook auction
    Clark Boyd, Founder, Candid Digital and Ximena Sanchez, Account Executive, Google
  • ‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests
    Courtney Plante, Social Psychologist and Instructor, MacEwan University, Daniel Chadborn, Instructor of Psychology, Southeastern Louisiana University and Stephen Reysen, Associate Professor of Psychology, Texas A&M University-Commerce
  • Social media’s ROI in an integrated marketing campaign: Media mix modelling
    Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Kristen Sussman, President and Founder of Social Distillery and Arnold Chung, PhD candidate, Stan Richards School of Advertising & Public Relations, University of Texas at Austin

Volume 6 Number 1 (Summer 2018)

  • The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors
    Jason Carlton, Social Media Manager, Intermountain Medical Center
  • The definitive guide to local search ranking factors
    Dan Leibson, VP of Search and Andrew Shortland, CEO, Local SEO Guide
  • Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies
    Hannah Thorpe, Managing Director, White.net
  • Six-step method for healthcare social media storytelling
    Mariah Obiedzinski, Director of Content Marketing, MedTouch
  • Paid search + social: Teamwork makes the dream work
    Tara Siegel, Senior Director of Marketing, Pepperjam
  • Early prevention of accessibility issues
    Aidan Tierney, Manager of Digital Accessibility, TD
  • Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry
    Pelin Bicen, Associate Professor of Marketing, Sawyer Business School, Suffolk University and Naveen Gudigantala, Associate Professor of Information Systems, Robert B. Pamplin Jr. School of Business, University of Portland
  • Guerrilla marketing in social media: The age of marketing outside the box
    Nikos Schiniotakis, Technological Educational Institute of Crete and Katerina Divini, Pancretan Cooperative Bank
  • Developing the next-generation Don Draper
    Valerie K. Jones, Assistant Professor of Advertising and Public Relations, University of Nebraska-Lincoln