Volume 8 (2020-21)

Each volume of Journal of Digital & Social Media Marketing consists of four 100-page issues in both print and online. Articles scheduled to be published in Volume 8 are available to view on the 'Forthcoming content' page. The articles published in Volume 8 so far are listed below.

Volume 8 Number 1

  • Editorial
    Simon Beckett
  • Case study:
    Apollo 50: How one museum celebrated the first Moon landing
    Amy Stamm, Public Affairs Specialist, Smithsonian National Air and Space Museum
  • Practice papers:
    Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram
    Ellie McDonald, Social and Content Manager, Bauer Media, Australia
  • Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape
    Heather Bergstein, Head of E-Commerce, Remy Cointreau and Bourcard Nesin, Research Analyst, Rabobank
  • A journey of digital marketing transformation: From distributed solo players to embedded digital excellence
    Francesco Federico, Executive Director of EMEA Digital Marketing and Global Head of Capital Markets Digital Marketing, Jones Lang LaSalle
  • Research papers:
    Reconsidering bounce rate in web analytics
    David Kamerer, Associate Professor of the School of Communication and Program Director in Global Strategic Communication, Loyola University Chicago
  • Retail chatbots: The challenges and opportunities of conversational commerce
    Chi Hong Leung, Teaching Fellow and Winslet Ting Yan Chan, Teaching Fellow, Department of Management and Marketing, The Hong Kong Polytechnic University
  • Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign
    JoAnn Sciarrino, Isabella Cunningham Endowed Chair in Advertising and Director, The University of Texas at Austin, Gary B. Wilcox, John A. Beck Centennial Professor in Communication, The University of Texas at Austin and Arnold Chung, Data Science Consultant, Accenture Atlanta Innovation Hub