Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 3 - which consists of four quarterly 100-page issues - includes:

• Engaging college and university parents in philanthropy: A university/foundation partnership
  Kelley Stier, Associate Dean of Students and Director, Parent & Family Connections and Colton Withers, Director of Development for Parent & Family Giving, Purdue University
• Case study on Loughborough University’s ‘Act Today Transform Tomorrow’ legacy gifts campaign
  Rachel Third, Head of Philanthropy, Loughborough University
• How to effectively use major milestones in the life-cycle of your relationship with your donors
  Roberta O’Hara, Associate Vice President for Donor Relations, Rutgers University Foundation
• Building the donor pipeline: A case study of how Wayne State University built a donor relations program from the ground up
  Leslie Carmona, Director of Donor Relations, Wayne State University
• How to measure marketing success and find your cost per new student acquisition
  John King, Executive Director of Digital Services for Marketing and Communications, Lone Star College
• Factors that influence alumni giving at three private universities
  Tyson L. Pinion, Assistant Vice President for Development, University of Findlay
• People are brands, too: Building a successful brand platform for a new university president
  Jackie Ostrowicki, Assistant Vice President for University Affairs, University of Nebraska
• Case study: University of Sunderland’s ‘You Still Can’ mature student recruitment campaign
  David Turton, Campaign and Conversion Manager, University of Sunderland
• The student thank you letter: Increasing responses, improving quality, and showing gratitude
  Brittany S. Fowler, Assistant Director of Donor Relation, University of Tennessee, Knoxville
• How global brands win with social media: Important lessons for student recruitment marketing
  Stanley Lim, Senior Manager for Digital and Content Partnerships and Dane Lim, Director, External Affairs & Marketing, Lee Kuan Yew School of Public Policy, National University of Singapore
• How to leverage stories to elevate the donor experience and drive giving
  Lori Pilley, Director of Donor Relations & Stewardship. LSU Foundation
• The role of senior managers working at the interface between development/advancement offices and the academic leadership of institutions
  Nathalie Walker, Chief Executive Officer, Dublin City University Educational Trust
• The leadership puzzle: Moving from turnover and burnout to teams that are built to last
  Chip Roberts, Assistant Vice President for Development, UCF College of Medicine and Sandra Wilson, Principal Consultant, Gobel Group
• Case study on the creation and implementation of a new entity structure at the ASU Foundation
  Virginia DeSanto, Chief Financial Officer and Treasurer, ASU Enterprise Partners
• Case study on how to assess your development team and restructure your organisation accordingly
  Mary C. McQueen, Executive Director of Development, Del Mar College/Del Mar College Foundation
• Applying UX principles to create philanthropic experiences: Part one - direct mail solicitations
  Christy Moss serves, Senior Director of Strategic Engagement, University of Illinois
• Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors
  Jeri Patricia Gabbert, Vice Chancellor, University Advancement and External Affairs, Indiana University Northwest
• A case study in engagement: From current-use reporting to communications and marketing in one year
  Kimberly Karol, Director of Stewardship and Development Communications, The University of Texas Health Science Center at Houston (UTHealth)
• Coordinated communications for comprehensive campaigns
  Tom Mitchell, VP Advancement, University of Florida
• Social media-first marketing: A case study of leveraging influencers
  Nicole Smith, Assistant Director of Public Relations, Social Media, University Communications, Drake University
• Thieves, Inc.: a closer look at the University of Sheffield’s award-winning student safety campaign
  Malcolm Roberts, Head of Student Communications and Georgina Beardmore, Student Communications Coordinator, University of Sheffield
• Designing an alumni engagement scoring model to measure relationships and raise more money
  Michael Bacon, Vice President for Advancement and Alumni Relations, Trinity University, Christine Martinez, Senior Campaign Manager, The Leukemia & Lymphoma Society, John Orange, Director-Prospect Research, Advancement Services and Jim Stryker, Associate Director of Outreach and Engagement, Alumni Relations and Development, Trinity University
• Building a university traditions program for the 21st century
  Adam Peruta, Assistant Professor, S.I. Newhouse School of Public Communications, Syracuse University and Lynne Pierce, Associate Director, Alumni Relations, Ithaca College
• Redefining alumni relations: It’s not nuclear physics, but it is a lifestyle
  Heather Makrez, Executive Director of Alumni & Donor Relations and John Feudo, Vice Chancellor for University Advancement, University of Massachusetts Lowell
• Cost-effective alumni engagement programs: Two case studies
  Kasey Uran-Linde, Director of Annual Giving and Nicholas Linde, Senior Director of Administration, Minnesota State University
• So you want to be a data driven advancement shop?
  Matthew Perry, Deputy Director, Advancement Services, University of Sydney