Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:

Philanthropy from entrepreneurs: Engagement, giving and the critical path to launching a founder's pledge
Dee Dee Mendoza, Managing Director, West Coast Advancement, Dartmouth College
Common pitfalls when defining, building and launching an effective brand and how they can be avoided
Jack Chielli, Vice President, Enrollment Services, Marketing & Communications, Mount St. Mary's University
Case study on revamping MIT CSAIL’s social media strategy
Rachel Gordon, Communications and Media Coordinator, Massachusetts Institute of Technology
Relationship marketing: Building successful partnership models for enrollment growth
Cynthia Gallatin, Chief Recruitment and Engagement Officer, Northeastern University
The mammoth: A new mascot for Amherst College
Carly Nartowicz, Director of Digital Engagement, Advancement Communications and Amanda Rivera Lopez, Executive Director of Alumni and Parent Programs, Amherst College
Going deep: How a new model for engagement transformed alumni affairs at The University of British Columbia
Jeff Todd, Executive Director, alumni UBC, and Associate Vice President, Alumni, University of British Columbia
Case study on Samford University’s new organizational structure which combines the strengths of both centralized and decentralized marcom structures
Betsy Holloway, Vice President for Marketing and Communication and Laine Williams, Creative Director, Samford University
Donor motivation: Are there differences between traditional and nontraditional alumni donor motivations?
Stephen Kubasek, Associate Vice President of University Advancement, Saint Leo University and Russell Clayton, Instructor of Business Administration, University of South Florida
Story telling: A comprehensive, integrated outcomes-focused strategy
Jeanette De Diemar, VP, Chief Marketing & Communications Officer, University of Indianapolis and Lesli Cartaya Franco, Account Director, O’Connell & Goldberg PR
The iterative process of staying relevant in measuring alumni engagement
Colleen Bangs, Director, Alumni Partnerships, UCalgary Alumni, University of Calgary
Managing social media content and distribution with a limited team
Shannon Nicholson, Program Director, Office of Graduate Admissions and Recruitment, West Virginia University
Funding advancement growth: Taking control of your own destiny
Peter G. Fardy, Vice-President, Advancement, Dalhousie University
How to recruit international students
Willem Koolhaas, Director, Marketing & Communications, Rotterdam School of Management
Case study on how Sweet Briar College found its brand
Melissa Richards, Vice President for Communications and Enrollment Management, Sweet Briar College
How your viral video can spark media attention
Wes Sumner, Vice President, Marketing & Communications, Florida Institute of Technology
Developing an insight led brand positioning
Emma Bridge, Associate Director (Marketing Communications), University of Bradford
Case study on communications during a prolonged academic strike
Christine Szustaczek, Chief Communications Officer, Sheridan College
Auditing your content strategy with Google Analytics
Mandee Englert, Digital Strategist, Penn State University
Case study on the four core reports created by Loyola Chicago’s Enrollment Research Team and how they are used
Timothy J. Heuer, Director, Enrollment Systems, Research, and Reporting, Loyola University Chicago
Case study on BI Norwegian Business School’s ‘Stand Out. Go North’ marketing campaign
Anette Skott, Marketing Manager, BI Norwegian Business School
Designed by committee: A case study of an analytics and user-focused approach to the overhaul of the K-State global campus homepage
Kathy Burkholder, Director of Information Services, Spencer Brown, Data Reporting Specialist, Dane Miller, Software Developer and Neal Wollenberg, Web Coordinator, Kansas State University
Putting it together: Solutions based collaboration to unite teams in higher education
Tara Fleming, Senior Director, Corporate and Foundation Relations, Stony Brook University, Rich Becker, Director, Corporate and Foundation Relations, University at Albany, Melanie Buhrmaster, Senior Director, Corporate and Foundation Relations, University at Buffalo and Winsome A. Foderingham, Associate Director, Corporate & Foundation Relations, University at Albany
Case study: How Boston University transformed its alumni education programme
Yoona Lee, Assistant Director – International Alumni Networks, Boston University Development & Alumni Relations
Spring back to campus: Unique campus events for top prospects
Allison Gomes, Philanthropic Officer, Office of Development and Ashley Keedy, Assistant Director of Donor Relations, Office of Development, Smith College
Alumni affinity group models
Jeffrey M. Schanz, Vice President for Institutional Advancement, Albany Law School
Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users
Anju Visen-Singh, Senior Director - Marketing and Digital Experience, University of Calgary
A latte collaboration: Building a campus social media community over coffee
Stephanie Skordas, Senior Associate Director, Communications, Wake Forest University School of Business and Lisa Snedeker, Director of Communications and Marketing, Campbell University
Marketing and branding Jesuit colleges as a national network
Deanna Howes Spiro, Director of Communications, Association of Jesuit Colleges and Universities
Higher education, social media and an era of emergencies: Tools for managing communication minefields
Michelle M. Ouellette, Assistant Professor, Public Relations, SUNY Plattsburgh
University of Alberta’s brand journalism website: Case study
Jacqui Tam, Vice-President (University Relations), University of Alberta
Engineering warm fuzzies: Applying UX principles to create philanthropic experiences - part 3
Christy Moss, Senior Director of Strategic Engagement, University of Illinois