Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 4 - which consists of four quarterly 100-page issues - includes:

  • Philanthropy from entrepreneurs: Engagement, giving and the critical path to launching a founder's pledge
    Dee Dee Mendoza, Managing Director, West Coast Advancement, Dartmouth College
  • Common pitfalls when defining, building and launching an effective brand and how they can be avoided
    Jack Chielli, Vice President, Enrollment Services, Marketing & Communications, Mount St. Mary's University
  • Case study on revamping MIT CSAIL’s social media strategy
    Rachel Gordon, Communications and Media Coordinator, Massachusetts Institute of Technology
  • Relationship marketing: Building successful partnership models for enrollment growth
    Cynthia Gallatin, Chief Recruitment and Engagement Officer, Northeastern University
  • The mammoth: A new mascot for Amherst College
    Carly Nartowicz, Director of Digital Engagement, Advancement Communications and Amanda Rivera Lopez, Executive Director of Alumni and Parent Programs, Amherst College
  • Going deep: How a new model for engagement transformed alumni affairs at The University of British Columbia
    Jeff Todd, Executive Director, alumni UBC, and Associate Vice President, Alumni, University of British Columbia
  • Case study on Samford University’s new organizational structure which combines the strengths of both centralized and decentralized marcom structures
    Betsy Holloway, Vice President for Marketing and Communication and Laine Williams, Creative Director, Samford University
  • Donor motivation: Are there differences between traditional and nontraditional alumni donor motivations?
    Stephen Kubasek, Associate Vice President of University Advancement, Saint Leo University and Russell Clayton, Instructor of Business Administration, University of South Florida
  • Story telling: A comprehensive, integrated outcomes-focused strategy
    Jeanette De Diemar, VP, Chief Marketing & Communications Officer, University of Indianapolis and Lesli Cartaya Franco, Account Director, O’Connell & Goldberg PR
  • The iterative process of staying relevant in measuring alumni engagement
    Colleen Bangs, Director, Alumni Partnerships, UCalgary Alumni, University of Calgary
  • Managing social media content and distribution with a limited team
    Shannon Nicholson, Program Director, Office of Graduate Admissions and Recruitment, West Virginia University
  • Funding advancement growth: Taking control of your own destiny
    Peter G. Fardy, Vice-President, Advancement, Dalhousie University
  • How to recruit international students
    Willem Koolhaas, Director, Marketing & Communications, Rotterdam School of Management
  • Case study on how Sweet Briar College found its brand
    Melissa Richards, Vice President for Communications and Enrollment Management, Sweet Briar College
  • How your viral video can spark media attention
    Wes Sumner, Vice President, Marketing & Communications, Florida Institute of Technology
  • Developing an insight led brand positioning
    Emma Bridge, Associate Director (Marketing Communications), University of Bradford
  • Case study on communications during a prolonged academic strike
    Christine Szustaczek, Chief Communications Officer, Sheridan College
  • Auditing your content strategy with Google Analytics
    Mandee Englert, Digital Strategist, Penn State University
  • Case study on the four core reports created by Loyola Chicago’s Enrollment Research Team and how they are used
    Timothy J. Heuer, Director, Enrollment Systems, Research, and Reporting, Loyola University Chicago
  • Case study on BI Norwegian Business School’s ‘Stand Out. Go North’ marketing campaign
    Anette Skott, Marketing Manager, BI Norwegian Business School
  • Designed by committee: A case study of an analytics and user-focused approach to the overhaul of the K-State global campus homepage
    Kathy Burkholder, Director of Information Services, Spencer Brown, Data Reporting Specialist, Dane Miller, Software Developer and Neal Wollenberg, Web Coordinator, Kansas State University
  • Putting it together: Solutions based collaboration to unite teams in higher education
    Tara Fleming, Senior Director, Corporate and Foundation Relations, Stony Brook University, Rich Becker, Director, Corporate and Foundation Relations, University at Albany, Melanie Buhrmaster, Senior Director, Corporate and Foundation Relations, University at Buffalo and Winsome A. Foderingham, Associate Director, Corporate & Foundation Relations, University at Albany
  • Case study: How Boston University transformed its alumni education programme
    Yoona Lee, Assistant Director – International Alumni Networks, Boston University Development & Alumni Relations
  • Spring back to campus: Unique campus events for top prospects
    Allison Gomes, Philanthropic Officer, Office of Development and Ashley Keedy, Assistant Director of Donor Relations, Office of Development, Smith College
  • Alumni affinity group models
    Jeffrey M. Schanz, Vice President for Institutional Advancement, Albany Law School
  • Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users
    Anju Visen-Singh, Senior Director - Marketing and Digital Experience, University of Calgary
  • A latte collaboration: Building a campus social media community over coffee
    Stephanie Skordas, Senior Associate Director, Communications, Wake Forest University School of Business and Lisa Snedeker, Director of Communications and Marketing, Campbell University
  • Marketing and branding Jesuit colleges as a national network
    Deanna Howes Spiro, Director of Communications, Association of Jesuit Colleges and Universities
  • Higher education, social media and an era of emergencies: Tools for managing communication minefields
    Michelle M. Ouellette, Assistant Professor, Public Relations, SUNY Plattsburgh
  • University of Alberta’s brand journalism website: Case study
    Jacqui Tam, Vice-President (University Relations), University of Alberta
  • Engineering warm fuzzies: Applying UX principles to create philanthropic experiences - part 3
    Christy Moss, Senior Director of Strategic Engagement, University of Illinois