Forthcoming content

A selection of the peer-reviewed articles and real world case studies scheduled for Volume 6 - which consists of four 100-page issues - includes:

Differentiating your brand through academic innovation and student engagement in challenging times
Sheri Lambert, Assistant Professor and Managing Director, Fox Center of Executive Education and Amy Lavin, Assistant Professor & Academic Director, MS-Digital Innovation in Marketing, Temple University, Fox School of Business
Next gen CRM: Transforming advancement business systems and services
Judy Doherty, Associate Vice President for Advancement Systems and Services, Dartmouth College
Case study: The role that social media took in Columbus College of Art & Design’s response to the Black Lives Matter protests
Jill Moorhead, Vice President for Marketing & Communications, Columbus College of Art and Design
Eliminate your backlog, motivate your team and improve overall productivity
Aggie Osina, Head, Gift and Data Management, University of Cambridge Development and Alumni Relations
Are we saying too much? An email audit and analysis of what institutions send vs. what students see
Jenny McMahon, Director, Marketing and Communications, Enrollment Management, New York University
Marketing and enrollment for online programs in the age of COVID-19
Rina Dakanay, Marketing & Communications Manager, Claremont Lincoln University
A new brand measurement and management framework and its application to higher education
Timothy R. Bohling, Chief Marketing and Graduate Enrollment Officer and Professor of Marketing, University of Notre Dame, Mendoza College of Business, et al.
Alumni participation in an online COVID-19 course for first-year and transfer students
Danny Kibble, Executive Director of Alumni Relations, Engagement and Parent Giving, Jennie Jones, Director of Volunteer Engagement for the Office of Alumni Relations and Engagement and Anne Wilson, Professor, Chemistry, Butler University
Data governance in the world of constituent relationship management
Terry Callaghan, Associate Vice President, Information Technology and Gift Processing, Rutgers University Foundation
Ways to build successful retention marketing efforts
Andrew McDaniel, Associate Director, Student Affairs Marketing and Communications and Jenn Vaughn, Senior Graphic Designer, Student Affairs Marketing and Communications, UC Davis
Stewarding foundations through the COVID-19 crisis
Lisa Gibert, CEO, Clark College Foundation
Case study: How the University of Florida developed a more sustainable and efficient annual endowment reporting process
Micah Hyle, Assistant Director of Stewardship & Data, Donor Relations, University of Florida Advancement
The power of storytelling in higher education marketing in the COVID-19 era
Andrea Shaw, Assistant Dean of Marketing and Commmunication, Santa Clara University
What does good engagement and communication with your major gift prospect community look like in the COVID era? Ask your donors
Mary Haworth, Director of the Office of Philanthropic Partnerships and Alumni, University of York
Using data to drive your content strategy
Brian Piper, Director of Content Strategy and Assessment, University of Rochester
Creating a strategic alumni events programme during a global pandemic
Joanne Whaley, Alumni and Parent Relations Manager, Dulwich College, London
How to amplify and maintain visibility for faculty research
Molly O'Brien Gluck, Digital Communications and Public Relations Associate, Boston University
Engaging with the alumni community in the COVID era
Nena Grceva, Head of Alumni Relations, Central European University
Harnessing data to strategize for digital endowment reporting
Sarah Thomas, Director, Donor Services, North Carolina State University
Stewarding major donors: Why is it important, and how to do it well
Annarosa Muscatelli, Philanthropy Manager (Health), University College London
Case study: How the University of Tennessee, Knoxville updated its stewardship strategy
Juliette Kesterton, Interim Director of Stewardship & Donor Relations, University of Tennessee, Knoxville
Drafting effective gift agreements that capture donor intent
Debbie Meyers, Assistant Vice President for Advancement Operations, Chautauqua Institution
How to create a successful data management program
Kelly Travis, Director of Advancement, Records and Gifts and Alison Kubala, Data Specialist, UCF Foundation
Reporting on donor intent to impact campus spending
Liz Adler, Data Manager, Gift Services and Shannon McBratney, Director, Gift Compliance, University of Colorado Foundation
Diversifying donor bases for higher education institutions
Milagro S. Lobato. Director, Prospect Management & Analytics, Rhode Island School of Design, et al.
Integrated editorial planning at the University of Georgia
Jan Gleason, Executive Director for Strategic Marketing, Division of Marketing & Communications and Greg Trevor, Executive Director of Media Communications, University of Georgia
Building student relationships with audience-centric communications
Allison Turcio, Director of Digital Strategy, Siena College
Marketing in the time of Coronavirus: Lessons learned from the University of Glasgow
Rachel Sandison, Vice-Principal for External Relations, University of Glasgow
Case study: How the University of West Florida rejuvenated its stewardship program
Tori Bennett, Director, Division of University Advancement, University of West Florida
Why and how an omni channel approach can help you create content that works across channels
Holly Hill, Director of Digital Strategy, Flagler College
What’s next for real-time COVID-era marketing
Toni Angelo, Director of Marketing, Katie Umberger, Strategic Marketing Specialist, Steve Partridge, Vice President of Strategic Partnerships and Workforce Innovation, Northern Virginia Community College and Dana Cruikshank, Director of Strategic Partnerships, VisionPoint Marketing
Technical debt and how it can impact your future strategies
Christopher Amherst, Assistant Director of Advancement Information Systems, Development and Alumni Relations, Rochester Institute of Technology