"In the age of information overload, it is refreshing to have a publication whose primary purpose is to serve and educate its readership. A publication that is governed by the people in the industry is always the most compelling and the quality of experience leveraged and information gathered is immediately evident. This journal serves as an industry standard for excellence in reporting on the many facets of our profession, as well as showing where it is going."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled for Volume 7 - which consists of four 100-page issues - includes:
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Case study: The Yale Alumni LIVE programme
Carissa Violante, Associate Director, Digital Marketing, Yale Alumni Association -
Recognising donors through a DEI lens
Avery Howard, Director of Stewardship, Office of Communications and Donor Experience, University of Tennessee, Knoxville -
Packaging degree programmes to drive demand
John K. Trierweiler, Vice President and Chief Marketing Officer and Kinnari Sejpal, AVP, Marketing Strategy and Creative Services, Rochester Institute of Technology -
Taking control of the trolls: Crisis and community management strategies
Victoria Mendoza, Director of Conversation Design, University of Southern California -
The shift from in-person to virtual homecoming and how to create a trending success: A case study
Lisa Andreana, Alumni Relations Officer, Homecoming, Reunions & Special Events and Steve Frangakis, Communications Officer; Alumni Relations, Wilfrid Laurier University -
The path to ‘stewtopia’: Building a university-wide stewardship programme
Tana Jones, Senior Director, Stewardship and Andrea L. Miller, Senior Vice President, Constituent Relations, Marketing/Communications, Giving Programs, University of Arizona Foundation -
Blown Away: Partnering on a Netflix reality series to promote glassblowing education
Christine Szustaczek, Vice President, External Relations, Office of the President, Sheridan College -
Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at The University Of Illinois System
Tara Adams, Assistant Director of Advancement, University of Illinois College of Law and Anthony Pomonis, Director of Development, University of Illinois Foundation -
How WKCTC developed a gift usage framework for the McKenzie Scott investment
Anton Reece, President/CEO, West Kentucky Community and Technical College -
Fundraising during a pandemic: The University of Manchester’s student hardship appeal
Dale Cooper, interim Director of Development and Jemma Gurr, Head of Regular Giving, University of Manchester -
Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni
Sarah McKinnon, Annual Giving Officer, Department of University Advancement, Carleton University -
Taking a critical look at your search engine marketing strategy
Travis Hauer, Digital Marketing Specialist, Enrollment Communications, University of North Carolina at Greensboro -
Coronavirus communications and the college president’s power to calm campus
Wes Sumner, Vice President for Executive Communications, Office of the President, Florida Institute of Technology -
Strategies to increase engagement and philanthropy among donors of colour
Alyssia Coates, Director of Development, Diversity & Inclusion, Brown University -
How University College Cork created a brand identity for alumni and development
Kate McSweeney, Director of Communications, University College Cork -
Ethical storytelling: Conscious crafting of student stories
Bianca Milevoj, Development Officer, The Evergreen State College -
#RSM24: Lessons learned from planning 30 global events on one day
Karen Woods, Karen Woods Journalism and Communications, Meta Haag-Mikec, Alumni Relations Manager and Marijke de Ruyter, Events Project Manager, Rotterdam School of Management, Erasmus University -
Post campaign strategies for fundraising success
Natalie H. Brianas, Director, Donor Relations & Stewardship and Adriana Bitoun, Director Of Strategic Advancement Resources, U.S. Naval Academy Alumni Association & Foundation -
‘Bump It Forward’: How a campaign challenged our fundraising status quo
Karen Brady, Director of Fundraising, Liverpool School of Tropical Medicine -
How James Madison University successfully increased women’s giving
Sean Clifford, Assistant Director for Volunteer Engagement, Constituent Engagement, James Madison University -
How The University of Manchester has reshaped its alumni volunteering programmes in light of the pandemic
Miriam Cadney, Faculty Alumni Officer, Division of Development and Alumni Relations, The University of Manchester -
China’s university fundraising and institutionally-related foundations: Development, current status and challenges
Gordon Yang Gao, Director of Strategic Development & Research, Tsinghua University Education Foundation, Tsinghua University -
Concordia University’s #CUatHome alumni engagement programme
Temi Akinaina, Associate Director, Advancement and Alumni Relations and Olivia Piccirelli, Alumni Officer of External Partnerships, Concordia University -
How to effectively collaborate with research to raise larger gifts
Josh Bowman, Associate Director, Development, Faculty of Engineering and Architectural Science - Dean's Office, Toronto Metropolitan University -
How to develop culturally appropriate messages
Justin Gibson, Program Director, Diversity Outreach and Engagement, The University of Cincinnati Foundation -
Coordinating brand marketing and enrolment marketing at the University of Arizona to maximise ROI
Christie Harper, Vice President, Campus Brand Engagement, University of Arizona -
University of Illinois at Urbana-Champaign’s pipeline-based goal setting approach
Katie Harrell, Associate Director of Advancement, University of Illinois at Urbana-Champaign -
Undertaking a DEI audit of marketing and communications materials at the University of St. Thomas
Katie Jensen, Associate Vice President, Insights & Analytics, University of St. Thomas -
Quality assurance in gift agreements
Serena Livingston, Recording Secretary, Director of Gift Administration, Institutional Advancement, Rhode Island School of Design -
Results from volunteer impact study
Liz McKee, Senior Director of Alumni Engagement, NIU Foundation -
How Florida International University’s annual faculty and staff campaign was sustained and adapted throughout the pandemic
Joaklin Raphael, Director of Development - IGNITE Faculty & Staff Program & Special Initiatives, Florida International University -
George Mason University’s record setting giving day: A case study
John Smilde, Director of Gifts and Records Administration, Advancement and Alumni Relations, George Mason University -
Checkpoints for managing your brand through major change
Holly Duncan, VP of Marketing and Communications and Chief Communications Officer, Converse University -
Be here from anywhere: Creating and launching The Bucknell Virtual Experience
Brandy Kift, Director of Marketing Strategy and Leah Mallett, Associate Director of Digital and Social Media, Bucknell University -
Dementia and professional fundraisers: What to know and what to plan
Jolene Hyppa-Martin, Associate Professor, Robert Hofmann, Senior Development Officer, University of Minnesota Duluth and Lani McCollar, Associate Vice President, BWF