"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled for Volume 5 - which consists of four 100-page issues - includes:
-
Breaking down university silos to build an innovative principal giving programme
Lisa Calvert, CEO, Cindy Hollenbeck, Senior Development Writer and Editor, Victoria Miles, Senior Director of Principal Giving and Nickole Winfree, Senior Strategist, Principal Giving, Washington State University Foundation -
Case study on the #YourRedbirdLife student influencer programme
Megan Rolfs, Director of Marketing and Communications, Illinois State University -
Smart planned giving strategies: How to infuse 30 years of distilled research into your planned giving programme
Margaret Neitzel, Assistant Director of Annual Giving, Sarah Finney, Senior Director of Gift Planning and Elizabeth Dale, Assistant Professor in Nonprofit Leadership, Seattle University -
Using Twitch to develop a presence in the gaming community
Andrew Cassel, Director of Social Media, Middlebury College -
How University of Alabama at Birmingham expanded a traditional stewardship team into a full-service donor relations and engagement shop
Melanie Armstrong, Director of Donor Relations & Engagement, Office of Advancement Services, The University of Alabama at Birmingham -
Case study: Deepening alumni and donor relationships with legislative advocacy
Courtney Acitelli, Director, UW Impact, University of Washington Alumni Association -
Creating a tribe for social media storytelling and brand co-creation for small colleges and universities
Dianne Powell, Associate Director of Marketing and Communications, Saint Mary-of-the-Woods College -
Analysis of the leadership style of chief development officers on gift officers’ fundraising performance at private institutions
Carrie Collins, Chief Advancement Officer, Philadelphia College of Osteopathic Medicine -
The perfect synergy: Alumni, donors, students, employers – a Silicon Valley case study
John Grant, former Director of Alumni Relations, Lisa Jung, Senior Associate Director, Alumni Relations and Harriett Chicoine, Program Director, Sustainable Energy Engineering, Simon Fraser University -
From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification
Lisa Bullock, Research Officer, Mingxia Liu, Manager, Prospect Research and Management and Betsy Schuurman, Research Officer, Carleton University -
Putting students at the heart of marketing efforts to enhance impact
Martyn Edwards, Interim Director of Marketing, Recruitment & International, Swansea University -
Prospect prioritisation: Building a better portfolio
Nick Foster, Executive Director of Colleges and Schools, Hawken Brackett, Director of Prospect Management and Jenny Pyle, Director of Development, The University of Alabama -
Communications planning: What it is, why it’s important and how enrolment management marketers can apply it
Chris Huebner, Assistant Director for Online Presence, University of South Carolina -
‘Just tell us how much you want’: Rethinking donor relationships in the Nordic context
Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University -
Storified! How Capilano University celebrated its 50th Anniversary
Victoria Miles, Director, Capilano University -
Cultivating marketing excellence across a decentralised campus environment
Mona Csada, Director, Audience Engagement, University of Calgary and Kim Lawrence, Principal, Chicory Consultants -
How to create winning submissions to advancement services projects award programmes
Kelly Best, Manager of Strategic Projects, Advancement Services, University of California, Davis -
Assessing buyer behaviour triggers and marketing messages for online education college admission webpages
S. Paige Gardiner, Assistant Professor of Marketing, Utah Valley University and Phillip A. Olt, Assistant Professor of Higher Education Student Affairs, Fort Hays State University -
Maximising digital platforms for media relations
Sunni Brown, Director of Media & Public Relations and Lindsey Campbell, Media Relations Specialist, University of Richmond -
‘Pull’ more than ‘push’: Marketing strategies for organic alumni development
Mary Kay Cooper, Director of Alumni Engagement, Office of University Advancement and External Relations, Amy C. Lewis, Associate Dean, College of Business and Weixing Ford, Assistant Professor of Marketing, Texas A&M University - San Antonio -
Drafting effective gift agreements that capture donor intent
Debbie Meyers, Assistant Vice President for Advancement Operations, Chautauqua Institution -
Engaging your diverse alumni: Designing a new approach
Ivana Marshall, Assistant Director of Alumni Engagement and Inclusion Initiatives, Katie Lowe, Director of Engagement Programs and Signature Events and Valerie Wilkins, Associate Director of Alumni Engagement and Inclusion Initiatives, William & Mary Alumni Association