Volume 4 (2019-20)

Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles scheduled for publication in Volume 4 are: 

Volume 4 Number 2 (Autumn/Fall 2019) 

  • The iterative process of staying relevant in measuring alumni engagement
    Colleen Bangs, Director, Alumni Partnerships, University of Calgary
  • A career mentoring tale: A story of assumptions, assessment and action
    Susan Forseille, Director of Prior Learning and Assessment Recognition, Arlene Olynyk, Manager of Alumni Relations, Advancement Office and Kristen Hamilton, Manager of Integrated Planning and Effectiveness, Thompson Rivers University (TRU)
  • Storytelling: A comprehensive, integrated outcomes-focused strategy
    Jeanette Dediemar, Vice President for University Advancement, Texas A&M University and Lesli Cartaya Franco, Account Director, O’Connell & Goldberg
  • Funding advancement growth: Taking control of your own destiny
    Peter Fardy, Vice President, Advancement, Dalhousie University
  • Higher education, social media and an era of emergencies: Tools for managing communication minefields
    Michelle M. Ouellette, Assistant Professor, Public Relations, SUNY
  • Alumni affinity group models
    Jeffrey M. Schanz, Vice President for Institutional Advancement, Albany Law School
  • Are there differences between traditional and nontraditional alumni donor motivations?
    Stephen Kubasek, Associate Vice President of University Advancement, Saint Leo University and Russell Clayton, Instructor, Muma College of Business, University of South Florida

Volume 4 Number 1 (Spring/Summer 2019) 

  • The Mammoth — a new mascot for Amherst College
    Amanda Rivera López, Executive Director of Alumni and Parent Programs and Carly Nartowicz, Advancement Communications, Amherst College
  • Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia
    Jeff Todd, Executive Director, alumni UBC and Associate Vice President, Alumni, University of British Columbia
  • New donor stewardship: Using marketing automation to deepen engagement
    Shelly Baker, Director, Advancement Services, Wilfrid Laurier University
  • Putting it together: Solutions-based collaboration to unite teams in higher education
    Tara Fleming, Senior Director of Corporate and Foundation Relations, Stony Brook University, Rich Becker Director of Corporate and Foundation Relations, University at Albany, Melanie Buhrmaster, Senior Director, Annual Giving and Alumni and Parent Engagement, Union College and Winsome A. Foderingham, Associate Director, Corporate & Foundation Relations, University at Albany 
  • A latte collaboration: Building a campus social media community over coffee
    Stephanie Skordas, Senior Associate Director, Communications, at Wake Forest University School of Business and Lisa Snedeker, Director of Communications and Marketing at Campbell University and Norman Adrian Wiggins School of Law 
  • Practice article: Spring back to campus: Unique campus events for top prospect
    Allison Gomes, Philanthropic Officer, Office of Development, Smith College and Ashley Keedy, Assistant Director of Donor Relations, Office of Development, Smith College
  • Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good
    Paige Gardiner, Assistant Professor of Marketing, Utah Valley University