Volume 3 (2018-19)

Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles published so far in Volume 3 are:

Volume 3 Number 4 (Spring 2019)

  • Achieving a better balance: Building the ‘translational’ business school and university
    Guntram F. A. Werther, Professor (Research), Fox School of Business, Temple University
  • The rise of, and need for, video in social media marketing
    Kristofer Karol, Director of Social Media Strategy, Indiana University, Clayton Norman, Social Representative, Indiana University 
  • Using RFM segmentation to support alumni reunion fundraising
    John Orange, Director, Prospect Research, Advancement Services Department, Selim Sharif, Director, Alumni Education and Engagement, Trinity University & Cynthia Uviedo, Director, Annual Giving Programs, Trinity University 
  • The art of the digital proposal: Bring your fundraising cases to life
    David Manning, Assistant Director of Advancement Communications & Noelle Shough, Executive Director of Advancement Communications, Northeastern University
  • Integrating text messaging into a comprehensive cross-channel marketing strategy
    Nicole Sibley, Data Analyst, Amherst Fund, Amherst College
  • Reflections on the Finnish university of applied sciences branding strategy in the international education market
    Nathalie Hyde-Clarke, Head of Department, Department of Culture and Media, University of Applied Sciences 
  • Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world
    Natasha Rego, Young Alumni Coordinator & Jenna Kennedy, Alumni Advancement Officer, Strategic Engagement, University of New Brunswick​​​​​​​
  • How data-driven partnerships can help resource-constrained marketing departments attract new students
    Audrey Takacs, Director of Marketing and Communications, Macomb Community College​​​​​​​
  • Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni
    Margaret Gaylord, Senior Director of Development & Alumni Affairs & Tom Kelleher, Professor and Chair, Department of Advertising, College of Journalism and Communications, University of Florida 
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Volume 3 Number 3 (Winter 2018/2019)

  • Editorial
    Simon Beckett, Publisher, Journal of Education Advancement & Marketing
  • A case study in sparking donor engagement at all levels 
    Kimberly Bernard Karol, Director of Development, Prairie View A&M University, Liz Lauersdorf, Assistant Director of Stewardship and Donor Relations and Mika Stepankiw, Associated Director of Development Communications, UTHealth
  • Coordinated communications for comprehensive campaigns 
    Tom Mitchell, Vice President of Advancement, University of Florida 
  • You Still Can: Recruiting mature students into higher education 
    David Turton, Campaign & Conversion Manager, University of Sunderland 
  • Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors 
    Jeri Pat Gabbert, Vice Chancellor for Advancement & External Affairs at Indiana University Northwest 
  • Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part two: giving websites 
    Christy Moss, Senior Director of Strategic Engagement, University of Illinois
  • How to measure marketing success and find your cost per new student acquisiton 
    John King, Executive Director of Digital Services for Marketing & Communications, Lone Star College 
  • Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool 
    Robert Forbus, Professor of Marketing, Robert Page, Professor of Management, Southern Connecticut State University's School of Business

Volume 3 Number 2 (Autumn 2018)

  • Editorial
    Simon Beckett, Publisher, Journal of Education Advancement & Marketing
  • Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up
    Leslie Carmona, Director of Donor Relations, Wayne State University
  • From fundraising to resource raising: One foundation’s journey
    Virginia DeSanto, CFO and treasurer, ASU Enterprise Partners
  • The student thank-you letter: Increasing responses, improving quality and showing gratitude
    Brittany Fowler, Senior Director of Stewardship & Donor Relations, University of Tennessee, Knoxville
  • Is engagement the answer to the challenges of online education?
    Amy A. Lavin, Assistant Professor of Practice & Director, MS-Digital Innovation in Marketing and Munir Mandviwalla, Associate Professor & Executive Director, Institute for Business and Information Technology, Temple University, Fox School of Business
  • Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations
    Christy Moss, Senior Director of Strategic Engagement, University of Illinois
  • Scarlet Influence: Creating a programme of holistic impact reports
    Roberta O’Hara, Associate Vice President, Donor Relations, Rutgers University Foundation
  • Engaging college and university parents in philanthropy: A university/foundation partnership
    Colton Withers, former Director of Development for Student Life and Parent & Family Giving, Purdue Research Foundation and Kelley Stier, Associate Dean of Students and Director, Parent & Family Connections, Purdue University
  • Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own
    Rachel Third, Head of Philanthropy, Loughborough University
  • Undergraduate engagement is the engine that drives fund-raising
    Tyson L. Pinion, Asst. Vice President of Development, University of Findlay

 

Volume 3 Number 1 (Summer 2018)

  • Editorial
    Simon Beckett, Publisher, Journal of Education Advancement & Marketing
  • Redefining alumni relations
    Heather Makrez, Executive Director of Alumni & Donor Relations and John Feudo, Vice Chancellor for Advancement, UMass Lowell
  • So you want to be a data-driven advancement shop?
    Matthew Perry, Deputy Director, Advancement Services at the University of Sydney, Australia
  • Applying the Kano method to higher education choice
    K. N. Rajendran, Associate Professor in Marketing in the College of Business Administration, University of Northern Iowa
  • Social media-first marketing: A case study of leveraging influencers
    Nicole Smith, Assistant Director of Public Relations, Social Media, Drake University
  • Thieves Inc.: A closer look at the University of Sheffield’s award-winning student safety campaign
    Malcolm Roberts, Head of Student Communications and Georgina Beardmore, Student Communications Coordinator, University of Sheffield
  • Designing an alumni engagement scoring model to measure relationships and raise more money
    Mike Bacon, Vice President for Advancement and Alumni Relations, Trinity University, Christine Martinez, Senior Campaign Manager for Light the Night, Leukemia & Lymphoma Society, South Central Texas Chapter, John Orange, Director, Prospect Research, Advancement Services Department and Jim Stryker, Associate Director of Outreach and Engagement, Trinity University
  • Building a university traditions programme for the 21st century
    Adam Peruta, Assistant Professor, S.I. Newhouse School of Public Communications, Syracuse University and Lynne Pierce, Alumni Relations, Ithaca College
  • Cost-effective student programmes: Two case studies
    Kasey Uran-Linde, Director of Annual Giving, Minnesota State University and Nicholas Linde, Senior Director of Administration, Minnesota State University, Mankato