Volume 5 (2020-21)

Volume 5 of Journal of Education Advancement & Marketing consists of four 100-page issues. Forthcoming contents can be viewed on the 'Forthcoming content' page. Articles published so far in Volume 5 are:

Volume 5 Number 1 (Summer 2020)

  • Editorial
    Simon Beckett, Publisher
  • Breaking down university silos to build an innovative principal giving programme
    Lisa D. Calvert, CEO, Cynthia J. Hollenbeck, Senior Development Writer and Editor, Victoria Miles, Senior Director of Principal Giving and Nickole Winfree, Senior Strategist of Principal Giving, Washington State University Foundation
  • Cultivating marketing excellence across a decentralised campus environment
    Mona Csada, Former Director of Audience Engagement, University of Calgary and Kim Lawrence, Principal, Chicory Consultants
  • ‘Pull’ more than ‘push’ for organic alumni development
    Mary Kay Cooper, Director of Alumni Engagement, Amy C. Lewis, Associate Dean of the College of Business and Weixing Ford, Assistant Professor of Marketing, Texas A&M University-San Antonio
  • Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh
    Melissa Farmer Richards, VP, Communications, Hamilton College, Alexia Koelling, EVP and Consulting and Account Management & Principal, Lipman Hearne and Amy Ostroth, Senior Director of Communications, Sweet Briar College
  • Putting students at the heart of marketing efforts to enhance impact
    Martyn Edwards, Interim Director of Marketing, Recruitment and International, Swansea University
  • The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley
    John Grant, Consultant, John Grant Consulting, Lisa Jung, Senior Associate Director, Alumni Relations and Harriet Chicoine, Programme Director, Faculty of Applied Science and I.A.T., Co-operative Education, Simon Fraser University
  • Delivering sustainability improvements within a dairy cooperative
    Richard Wilson, Director of Inbound Logistics and Central Services, Arla Foods
  • Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions
    Carrie Collins, Chief Advancement Officer, Philadelphia College of Osteopathic Medicine