“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
Contact us
For all queries please contact the Publisher:
Simon Beckett
Publisher
Journal of Brand Strategy
Henry Stewart Publications
40/41 Museum Street
London WC1A 1LT, UK
Email: simon@hspublications.co.uk
Details
Table of Contents
Featured Articles
Spencer C. Wellington, Grants Accountant, Food & Friends, Inc., Artemisia Apostolopoulou, University Professor of Sport Management and Marketing, and David P. Synowka, Professor and Department Head of Sport Management, Robert Morris University
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568
Table of Contents
Featured Articles
Spencer C. Wellington, Grants Accountant, Food & Friends, Inc., Artemisia Apostolopoulou, University Professor of Sport Management and Marketing, and David P. Synowka, Professor and Department Head of Sport Management, Robert Morris University
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568