"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Online version
Subscribers to the print version of Journal of Brand Strategy enjoy free access to the online version as a benefit of subscription.
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- If you have already subscribed to the journal and registered for the online version please click here to access it via Ingenta.
Please note that the free access is only available to the person in whose name the subscription is registered. If you would like to provide access to the online version for more than one user – including company-wide and university-wide access – you will need a multi-user licence.