"Congrats on Journal of Brand Strategy. From the outset I liked the focus on real problems and real solutions. I especially like the case study section, there are so few outlets for this article type and it can be so useful."
Volume 14 (2025-26)
Each volume of Journal of Brand Strategy consists of four, quarterly 100-page issues. Articles published in Volume 14 will be listed below.
Details
Table of Contents
Featured Articles
James R. Gregory, Chairman and Hampton Bridwell, CEO, Tenet Partners
Chung-Kue (Jennifer) Hsu, Instructor of Marketing in the Pamplin College of Business at Virginia Tech
Jamie Gutfreund, Global CMO, Wunderman
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568

Table of Contents
Featured Articles
James R. Gregory, Chairman and Hampton Bridwell, CEO, Tenet Partners
Chung-Kue (Jennifer) Hsu, Instructor of Marketing in the Pamplin College of Business at Virginia Tech
Jamie Gutfreund, Global CMO, Wunderman
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568