Automation and integration are the keys to successful digital asset management

Paul Murphy, Digital Image Expert, UEFA

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Abstract: This paper examines how digital asset management at UEFA has grown from a traditional library and archive system to an integral part of the organisation’s ecosystem. It describes the various challenges faced and discusses the lessons learned.


Keywords: facial recognition; data model; data mapping; sport


Paul Murphy is the Digital Image Expert at UEFA, where he is responsible for the digital asset management system for managing photography and graphics. Prior to arriving at UEFA, he managed a picture desk at Sportsfile, the leading sports photo agency in Ireland.


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