Volume 11 (2025-26)

Each volume of Applied Marketing Analytics consists of FOUR 100-page issues. Articles published in Volume 11 are listed here:

Details

Call for articles

Call for articles - Special Issue: Customer Data in Marketing Analytics

Contact us

Editorial Board

Forthcoming content

Instructions for authors

Multi-user licences

Table of Contents

Volume 11 (2025-26)

Volume 10 (2024-25)

Volume 9 (2023-24)

Volume 8 (2022-23)

Volume 7 (2021-22)

Volume 6 (2020-21)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

Using lift-testing to measure the true value of digital marketing in the cross-device world

Dominic Williamson, Lead, Marketing Science Team, Facebook

The importance of domain knowledge for successful and robust predictive modelling

Andrea Ahlemeyer-Stubbe, Director Strategic Analytics and Agnes Müller, Senior Analytical Consultant, servicepro

Analytic transformation: How to profit from a data deluge

Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

Back to Journal

What Our Subscribers Say

Journal:

Applied Marketing Analytics

Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

Jim Sterne, Board Chair, Digital Analytics Association

Journal:

Journal of Payments Strategy & Systems

"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”

Michael Pavkovic, Vice President - Payments and Trade, RBC Capital Markets

Journal:

Journal of Digital Banking

"I am pleased there is going to be a journal focused on this. There was a clear gap in the market for a publication which helps us understand more about the strategies adopted by digital banks and how FinTech can help them."

Devie Mohan, FinTech Market Strategist

Journal:

Journal of Data Protection & Privacy

"I'm very pleased to be part of the editorial board for JDPP, which I think will bring together a fascinating collection of materials from legal analysis to broader commentary and in this way help all privacy professionals understand the law and shape good practice."

Hazel Grant, Partner, Fieldfisher

Journal:

Journal of Securities Operations & Custody

"In a business environment of increasing trade volumes, increasing regulatory oversight, global consolidation and shrinking margins; access to innovative thinking on how to improve efficiency, cost and risk becomes ever more important. The fact that this Journal ensures all content is peer-reviewed by industry practitioners make it an essential source of information and best practice for all securities operations professionals.”

Steve Goswell, Vice President, BlackRock

Journal:

Journal of Business Continuity & Emergency Planning

"Journal of Business Continuity & Emergency Planning fills a significant dearth in the peer-reviewed, international perspective emergency management literature."

Nicholas V. Cagliuso, AVP, Emergency Management, New York City Health and Hospitals Corporation

Journal:

Journal of Data Protection & Privacy

“We want to create a space where data protection professionals across the world feel connected through the Journal of Data Protection & Privacy and our specialist interest group on LinkedIn. I also want to reach out and engage with the next generation of leaders in our profession and actively encourage them to share their knowledge and understanding of the subject for the benefit of our expanding – and highly influential – community across the world.”

Ardi Kolah, Editor in Chief, Journal of Data Protection & Privacy

Journal:

Journal of Financial Compliance

“The Journal of Financial Compliance is at the intersection of research and the practice of compliance at a time when technology and regulatory challenges hold profound implications for compliance professionals. I find the Journal to be an invaluable resource for the latest trends and techniques in compliance and I am proud to serve as a member of the Editorial Board.”

Carole Bovard, First Vice President, OCC

Journal:

Journal of Payments Strategy & Systems

"Journal of Payments Strategy and Systems provides a host of useful, actionable and informative articles and papers that demonstrate the extraordinary opportunities for improving the payments systems. These are written by subject matter experts: corporate practitioners; consultants; bankers; vendors and scholars. The variety of the topics and the points of view make this a must read, even for those who think they know all there is to know about payments."

Linda Coven, Senior Analyst, Aite Group

Contact Information

Henry Stewart Publications LLP

Registered office: Ruskin House, 40/41 Museum Street

London, WC1A 1LT, UK

Tel: +44 (0)20 7092 3465

Email: info@hspublications.co.uk

Registered in England, Incorporation No. OC 317997