Volume 11 (2025-26)

Each volume of Applied Marketing Analytics consists of FOUR 100-page issues. Articles published in Volume 11 are listed here:

Details

Call for articles

Call for articles - Special Issue: Customer Data in Marketing Analytics

Contact us

Editorial Board

Forthcoming content

Instructions for authors

Multi-user licences

Table of Contents

Volume 11 (2025-26)

Volume 10 (2024-25)

Volume 9 (2023-24)

Volume 8 (2022-23)

Volume 7 (2021-22)

Volume 6 (2020-21)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

The care and feeding of digital analysts

Jim Sterne, Online Marketing Analytics & Business Scaling Consultant

Measuring the success of social marketing campaigns with web/digital analytics

Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx

Effective first-party data collection in a privacy-first world

Lucas Long, Product Manager and Privacy Specialist for Tag Inspector, InfoTrust

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

Back to Journal

What Our Subscribers Say

Journal:

Journal of Airport Management

"Airports are complex businesses and the demands they face – from meeting targets for growth while ensuring environmental compliance; from safety and security to keeping consumers satisfied – are becoming increasingly complex. Journal of Airport Management will brief you with some of the most insightful new thinking and latest best practice to help your airport stay ahead of the competition."

Robert Deillon, President, Swiss International Airports Association

Journal:

Journal of Digital Banking

"I am pleased there is going to be a journal focused on this. There was a clear gap in the market for a publication which helps us understand more about the strategies adopted by digital banks and how FinTech can help them."

Devie Mohan, FinTech Market Strategist

Journal:

Journal of Building Survey, Appraisal & Valuation

"There is clear need for a quality journal of peer reviewed articles that surveyors and other property professionals can rely on to a greater standard than ordinary magazine articles or internet forums. Journal of Building Survey, Appraisal & Valuation provides that valuable information.”

Alastair Redler, FRICS, Partner, Delva Patman Associates

Journal:

Journal of Business Continuity & Emergency Planning

“I find the content of Journal of Business Continuity & Emergency Planning to be up to date, easy to follow, and applicable to the professional in the field, the student in the class, and the academic. This journal offers a mix of articles from many disciplines in a manner that allows the professional to utilise the data immediately. I have personally used material from this journal on multiple occasions, both in my academic and professional endeavours.”

Daniel Hahn, Emergency Management Plans Chief, Santa Rosa County, Florida

Journal:

Journal of Risk Management in Financial Institutions

“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”

Dr Guntram F. A. Werther, Research Professor, Integrative Business Applications Group- MSCM, The Fox School of Business, Temple University

Journal:

Cyber Security: A Peer-Reviewed Journal

"I just got my hard copy of the Journal and the article in there on Industrial Control Systems cyber risk is excellent! Well done throughout, you are to be commended for setting the bar at such a high professional level in the inaugural issue."

Richard P. Grassie, CPP, Principal Consultant, PRISM Security, Inc.

Journal:

Journal of Supply Chain Management, Logistics and Procurement

"Journal of Supply Chain Management, Logistics and Procurement provides a unique locus of information, data, and case studies for the public, private, and academic sectors, while helping lead to a better understanding of the industry and its effects on day-to-day living."

Mr Jonathan Jenkins, Assistant Commissioner, Logistics, NYC Emergency Management Department

Journal:

Journal of Business Continuity & Emergency Planning

"Written by and for the professional, it provides me with the kind of practical, real-use cases I can apply in my job."

Patrick De Bruycker, Global IT Service Continuity Manager, British American Tobacco

Journal:

Journal of Digital Media Management

"Journal of Digital Media Management is one of the most thoughtful and complete journals on the subject of digital asset management. The articles are written and reviewed by some of the foremost experts in the industry."

Greg Fioravanti, Vice President, Business Affairs, Discovery Communications

Contact Information

Henry Stewart Publications LLP

Registered office: Ruskin House, 40/41 Museum Street

London, WC1A 1LT, UK

Tel: +44 (0)20 7092 3465

Email: info@hspublications.co.uk

Registered in England, Incorporation No. OC 317997