“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
Editorial Board
Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:
- Rafael Alcaraz, Head of Marketing Science, SMB, North America, Facebook
- Leslie Ament, SVP, Hypatia Research Group
- Andy Betts, C-level Advisor and Consultant, Digital, Content and Technology
- Chris Brogan, SVP of Strategy & Analytics, Hyatt
- Justin Cutroni, Analytics Evangelist, Google Analytics
- Leandro DalleMule, General Manager, North America, Planck
- Jeff Doak, EVP of Data Science, RXA
- Seth Earley, CEO and Founder, Earley Information Science
- Gordon Farquharson, Director of Analytics, more2
- Susan Hammes, VP, Digital Brand & Social Media Development, American Express
- Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
- Barry Keating, Professor, University of Notre Dame
- Brendan J. Keegan, Lecturer/Assistant Professor in Marketing, Maynooth University
- Edward Kwartler, VP, Trusted AI, Data Robot
- Paul Lima, Managing Partner, Lima Consulting Group
- Barry Leventhal, Director, BarryAnalytics
- Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
- Aaron Maass, VP, CX Transformation, ADT
- Denis Malin, Independent Consultant
- Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
- Dan Mooney, Former VP, Digital Analytics, Goldman Sachs
- Koen Pauwels, Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, D’Amore-McKim School of Business, Northeastern University
- John Petralia, Global Head of Marketing Operations, Bloomberg
- Richard Phillips, VP Analytics Solutions, Genpact
- Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
- Dr Dean Riddlesden, Honorary Research Fellow, University of Liverpool
- Stewart Robbins, Industry Consultant, Teradata UK
- Oliver Schiffers, Director, Marketing Analytics, SapientNitro
- Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL; Director of Advanced Analytics, Pets At Home Group
- Jim Sterne, Board Chair, Digital Analytics Association
- Greg Stuart, Chief Executive Officer, Mobile Marketing Association
- Caroline van den Bos, Insight Director, Lloyd’s Register
- Marco Vriens PhD, CEO, Kwantum Analytics LLC
- Mikael Weigelt, Director Customer Analytics, T-Mobile USA
- Michael Wexler, Director of Marketing Data Science, Shopify
- James Wycherley, Director, CVM Analytics, Barclays
- Gloria Ho Yee, Director of Marketing, ZOLL Medical