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Editorial Board
Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:
- Rafael Alcaraz, VP Marketing Analytics, Caesars Entertainment
- Leslie Ament, SVP, Hypatia Research Group
- Chris Brogan, SVP of Strategy & Analytics, Hyatt
- Jonathan Copulsky, Lecturer, Northwestern University
- Justin Cutroni, Analytics Evangelist, Google Analytics
- Leandro DalleMule, Chief Data Officer, AIG
- Jeff Doak, EVP of Data Science, RXA
- Seth Earley, CEO and Founder, Earley Information Science
- Gordon Farquharson, Director of Analytics, more2
- Mousumi Ghosh, VP, Decision Tech, JPMorgan Chase
- Susan Hammes, VP, Digital Brand & Social Media Development, American Express
- Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
- Christopher Hogan, Senior Director, Business Analytics & Operations, Capterra (a Gartner Company)
- Christopher M. Johannessen, VP, eCommerce, Springleaf Financial Services
- Barry Keating, Professor, University of Notre Dame
- Edward Kwartler, Director Customer Success, Datarobot.com
- Barry Leventhal, Director, BarryAnalytics
- Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
- Aaron H. Maass, Founder & CEO, MaassMedia, LLC
- Denis Malin, SVP and CIO, Au Bon Pain
- Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
- John Petralia, Global Head of Marketing Operations, Bloomberg
- Richard Phillips, VP Analytics Solutions, Genpact
- Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
- Kevin Potcner, Principal, Expectation Labs
- Dr Dean Riddlesden, Senior Data Scientist, Global Analytics, Walgreens Boots Alliance & Honorary Research Fellow, University of Liverpool
- Stewart Robbins, Industry Consultant, Teradata UK
- Oliver Schiffers, Director, Marketing Analytics, SapientNitro
- Don Schultz, Professor Emeritus in Service, Northwestern University
- Martin Squires, Director of Data, Insight & Analytics, Homeserve
- Jim Sterne, Board Chair, Digital Analytics Association
- Greg Stuart, Chief Executive Officer, Mobile Marketing Association
- Caroline van den Bos, Head of Insight and Performance Measurement, Prudential
- Rachel Weber, Professor, Urban Planning and Policy Department, University of Illinois at Chicago
- Mikael Weigelt, Director Customer Analytics, T-Mobile USA
- Michael Wexler, Director of Digital Insights and Marketing Effectiveness, Citi
- Kenneth C. Wilbur, Associate Professor of Business Analytics and Quantitative Marketing, UC San Diego, Rady School of Management
- James Wycherley, Director, CVM Analytics, Barclays
- Gloria Ho Yee, Director of Marketing, ZOLL Medical