We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
Editorial Board
Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:
- Rafael Alcaraz, Head of Marketing Science, SMB, North America, Facebook
- Leslie Ament, SVP, Hypatia Research Group
- Chris Brogan, SVP of Strategy & Analytics, Hyatt
- Jonathan Copulsky, Lecturer, Northwestern University
- Justin Cutroni, Analytics Evangelist, Google Analytics
- Leandro DalleMule, General Manager, North America, Planck
- Jeff Doak, EVP of Data Science, RXA
- Seth Earley, CEO and Founder, Earley Information Science
- Gordon Farquharson, Director of Analytics, more2
- Mousumi Ghosh, VP, Decision Tech, JPMorgan Chase
- Susan Hammes, VP, Digital Brand & Social Media Development, American Express
- Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
- Christopher Hogan, Senior Director, Business Analytics & Operations, Capterra (a Gartner Company)
- Christopher M. Johannessen, VP, eCommerce, Springleaf Financial Services
- Barry Keating, Professor, University of Notre Dame
- Edward Kwartler, Director Customer Success, Datarobot.com
- Barry Leventhal, Director, BarryAnalytics
- Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
- Aaron H. Maass, Founder & CEO, MaassMedia, LLC
- Denis Malin, SVP and CIO, Au Bon Pain
- Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
- John Petralia, Global Head of Marketing Operations, Bloomberg
- Richard Phillips, VP Analytics Solutions, Genpact
- Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
- Kevin Potcner, Principal, Expectation Labs
- Dr Dean Riddlesden, Senior Data Scientist, Global Analytics, Walgreens Boots Alliance & Honorary Research Fellow, University of Liverpool
- Stewart Robbins, Industry Consultant, Teradata UK
- Oliver Schiffers, Director, Marketing Analytics, SapientNitro
- Don Schultz, Professor Emeritus in Service, Northwestern University
- Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL
- Jim Sterne, Board Chair, Digital Analytics Association
- Greg Stuart, Chief Executive Officer, Mobile Marketing Association
- Caroline van den Bos, Insight Director, Lloyd’s Register
- Mikael Weigelt, Director Customer Analytics, T-Mobile USA
- Michael Wexler, Director of Digital Insights and Marketing Effectiveness, Citi
- James Wycherley, Director, CVM Analytics, Barclays
- Gloria Ho Yee, Director of Marketing, ZOLL Medical