Editorial Board

Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:

  • Rafael Alcaraz, Head of Marketing Science, SMB, North America, Facebook
  • Leslie Ament, SVP, Hypatia Research Group
  • Andy Betts, C-level Advisor and Consultant, Digital, Content and Technology 
  • Chris Brogan, SVP of Strategy & Analytics, Hyatt
  • Sangeet Paul Choudary, CEO, Platformation Labs 
  • Justin Cutroni, Analytics Evangelist, Google Analytics
  • Leandro DalleMule, General Manager, North America, Planck
  • Jean-Francois Denault, MBA, CEOImpacts.Ca
  • Jeff Doak, EVP of Data Science, RXA
  • Seth Earley, CEO and Founder, Earley Information Science
  • Gordon Farquharson, Director of Analytics, more2
  • Susan Hammes, VP, Digital Brand & Social Media Development, American Express
  • Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
  • Barry Keating, Professor, University of Notre Dame
  • Brendan J. KeeganLecturer/Assistant Professor in Marketing, Maynooth University
  • Edward Kwartler, VP, Trusted AI, Data Robot
  • Paul Lima, Managing Partner, Lima Consulting Group
  • Barry Leventhal, Director, BarryAnalytics
  • Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
  • Aaron Maass, VP, CX Transformation, ADT
  • Denis Malin, Independent Consultant
  • Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
  • Dan Mooney, Former VP, Digital Analytics, Goldman Sachs
  • Koen Pauwels, Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, D’Amore-McKim School of Business, Northeastern University
  • John Petralia, Global Head of Marketing Operations, Bloomberg
  • Richard Phillips, VP Analytics Solutions, Genpact
  • Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
  • Dr Dean Riddlesden, Honorary Research Fellow, University of Liverpool
  • Stewart Robbins, Industry Consultant, Teradata UK
  • Oliver Schiffers, Director, Marketing Analytics, SapientNitro
  • Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL; Senior Solutions Consultant (Advanced Analytics), Merkle
  • Jim Sterne, Board Chair, Digital Analytics Association
  • Greg Stuart, Chief Executive Officer, Mobile Marketing Association
  • Caroline van den Bos, Insight Director, Lloyd’s Register
  • Marco Vriens PhD, CEO, Kwantum Analytics LLC
  • Mikael Weigelt, Director Customer Analytics, T-Mobile USA
  • Michael Wexler, Director of Marketing Data Science, Shopify
  • James Wycherley, Director, CVM Analytics, Barclays
  • Gloria Ho Yee, Director of Marketing, ZOLL Medical