Editorial Board

Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:

  • Rafael Alcaraz, VP Marketing Analytics, Caesars Entertainment
  • Leslie Ament, SVP, Hypatia Research Group
  • Chris Brogan, SVP of Strategy & Analytics, Hyatt
  • Jonathan Copulsky, Lecturer, Northwestern University
  • Justin Cutroni, Analytics Evangelist, Google Analytics
  • Leandro DalleMule, General Manager, North America, Planck
  • Jeff Doak, EVP of Data Science, RXA
  • Seth Earley, CEO and Founder, Earley Information Science
  • Gordon Farquharson, Director of Analytics, more2
  • Mousumi Ghosh, VP, Decision Tech, JPMorgan Chase
  • Susan Hammes, VP, Digital Brand & Social Media Development, American Express
  • Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
  • Christopher Hogan, Senior Director, Business Analytics & Operations, Capterra (a Gartner Company)
  • Christopher M. Johannessen, VP, eCommerce, Springleaf Financial Services
  • Barry Keating, Professor, University of Notre Dame
  • Edward Kwartler, Director Customer Success, Datarobot.com
  • Barry Leventhal, Director, BarryAnalytics
  • Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
  • Aaron H. Maass, Founder & CEO, MaassMedia, LLC
  • Denis Malin, SVP and CIO, Au Bon Pain
  • Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
  • John Petralia, Global Head of Marketing Operations, Bloomberg
  • Richard Phillips, VP Analytics Solutions, Genpact
  • Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
  • Kevin Potcner, Principal, Expectation Labs
  • Dr Dean Riddlesden, Senior Data Scientist, Global Analytics, Walgreens Boots Alliance & Honorary Research Fellow, University of Liverpool
  • Stewart Robbins, Industry Consultant, Teradata UK
  • Oliver Schiffers, Director, Marketing Analytics, SapientNitro
  • Don Schultz, Professor Emeritus in Service, Northwestern University
  • Martin Squires, Director of Data, Insight & Analytics, Homeserve
  • Jim Sterne, Board Chair, Digital Analytics Association
  • Greg Stuart, Chief Executive Officer, Mobile Marketing Association
  • Caroline van den Bos, Insight Director, Lloyd’s Register
  • Mikael Weigelt, Director Customer Analytics, T-Mobile USA
  • Michael Wexler, Director of Digital Insights and Marketing Effectiveness, Citi
  • Kenneth C. Wilbur, Associate Professor of Business Analytics and Quantitative Marketing, UC San Diego, Rady School of Management
  • James Wycherley, Director, CVM Analytics, Barclays
  • Gloria Ho Yee, Director of Marketing, ZOLL Medical