"It's very exciting to see a peer-reviewed journal for our field. I'm impressed with the range of topics but also that the journal analyses emerging trends in all areas of advancement and communications. The quality of the articles I've seen so far is also very nice to see."
Editorial Board
Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:
- Rafael Alcaraz, Head of Marketing Science, SMB, North America, Facebook
- Leslie Ament, SVP, Hypatia Research Group
- Chris Brogan, SVP of Strategy & Analytics, Hyatt
- Justin Cutroni, Analytics Evangelist, Google Analytics
- Leandro DalleMule, General Manager, North America, Planck
- Jeff Doak, EVP of Data Science, RXA
- Seth Earley, CEO and Founder, Earley Information Science
- Gordon Farquharson, Director of Analytics, more2
- Susan Hammes, VP, Digital Brand & Social Media Development, American Express
- Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
- Barry Keating, Professor, University of Notre Dame
- Brendan J. Keegan, Senior Lecturer in Digital Marketing, Manchester Metropolitan University
- Edward Kwartler, VP, Trusted AI, Data Robot
- Paul Lima, Managing Partner, Lima Consulting Group
- Barry Leventhal, Director, BarryAnalytics
- Tony Lewis, Senior Manager – Channels, Royal Mail – Marketreach
- Aaron Maass, VP, CX Transformation, ADT
- Denis Malin, SVP and CIO, Au Bon Pain
- Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
- Dan Mooney, VP, Digital Analytics, Goldman Sachs
- John Petralia, Global Head of Marketing Operations, Bloomberg
- Richard Phillips, VP Analytics Solutions, Genpact
- Russell Pierce, Managing Director, Customer Data and Analytics, Delta Air Lines
- Kevin Potcner, Principal, Expectation Labs
- Dr Dean Riddlesden, Honorary Research Fellow, University of Liverpool
- Stewart Robbins, Industry Consultant, Teradata UK
- Oliver Schiffers, Director, Marketing Analytics, SapientNitro
- Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL; Director of Advanced Analytics, Pets At Home Group
- Jim Sterne, Board Chair, Digital Analytics Association
- Greg Stuart, Chief Executive Officer, Mobile Marketing Association
- Caroline van den Bos, Insight Director, Lloyd’s Register
- Mikael Weigelt, Director Customer Analytics, T-Mobile USA
- Michael Wexler, Director of Marketing Data Science, Shopify
- James Wycherley, Director, CVM Analytics, Barclays
- Gloria Ho Yee, Director of Marketing, ZOLL Medical