“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”
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Details
Table of Contents
Featured Articles
Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552