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Call for articles - Special Issue: Innovative methods to measure Digital Marketing Analytics

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Table of Contents

Volume 6 (2020)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

Marketing return on investment: seeking clarity for concept and measurement

Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins

Content intelligence: A case study at the American Cancer Society

Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society

Measuring the success of social marketing campaigns with web/digital analytics

Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

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Journal of Digital Banking

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Cyber Security: A Peer-Reviewed Journal

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Journal of Financial Compliance

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Cyber Security: A Peer-Reviewed Journal

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Journal of Digital Media Management

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