"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."
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Details
Table of Contents
Featured Articles
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552