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Learn about best digital marketing practices at: Validity; Wunderkind International; Robert Half; Diageo; Condé Nast; Lytics; Standard Chartered Bank 
New volume of Journal of Digital Media Management: Featuring articles from The National Archives; Iowa State University Library; Canadian Broadcasting Corporation; World Vision International; University of California, Berkeley; Olympic Foundation for Culture and Heritage; FIFA Audiovisual Archive
Learn about best digital marketing practices at: Validity; Wunderkind International; Robert Half; Diageo; Condé Nast; Lytics; Standard Chartered Bank 
Journal of Supply Chain Management, Logistics and Procurement: New - Volume 7 out now
New volume of Journal of Brand Strategy: Featuring articles from Audiobrain, Getty Images, Oracle Advertising, The University of Texas at Austin, Battenhall, PwC and Danone North America 

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Call for articles - Special Issue: Customer Data in Marketing Analytics
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Table of Contents
Volume 11 (2025-26)
Volume 10 (2024-25)
Volume 9 (2023-24)
Volume 8 (2022-23)
Volume 7 (2021-22)
Volume 6 (2020-21)
Volume 5 (2019-2020)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 1 (2014-15)
Featured Articles
Analytic transformation: How to profit from a data deluge
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
AutoNation: Driving customer loyalty in a fragmented industry
Vikash Singh, Director and Sheena Banton, Director, AutoNation
Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics
Ian Thomas, Independent Consultant
Publisher: 
Julie Kerry
First Published: 
November 2014
ISSN (print): 
2054-7544
ISSN (web): 
2054-7552
Back to Journal
Subscribe now
Details
Announcements
Call for articles
Call for articles - Special Issue: Customer Data in Marketing Analytics
Contact us
Editorial Board
Forthcoming content
Instructions for authors
Multi-user licences
Online version
Featured Articles
Back to Journal
Table of Contents
Volume 11 (2025-26)
Volume 10 (2024-25)
Volume 9 (2023-24)
Volume 8 (2022-23)
Volume 7 (2021-22)
Volume 6 (2020-21)
Volume 5 (2019-2020)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 1 (2014-15)
Featured Articles
Analytic transformation: How to profit from a data deluge
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
AutoNation: Driving customer loyalty in a fragmented industry
Vikash Singh, Director and Sheena Banton, Director, AutoNation
Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics
Ian Thomas, Independent Consultant
Publisher: 
Julie Kerry
First Published: 
November 2014
ISSN (print): 
2054-7544
ISSN (web): 
2054-7552
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Journal of Payments Strategy & Systems

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Journal of Risk Management in Financial Institutions

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Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

Jim Sterne, Board Chair, Digital Analytics Association

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