"It's very exciting to see a peer-reviewed journal for our field. I'm impressed with the range of topics but also that the journal analyses emerging trends in all areas of advancement and communications. The quality of the articles I've seen so far is also very nice to see."
Subscribers to the print version of Applied Marketing Analytics enjoy free access to the online version as a benefit of subscription.
- If you have subscribed to the journal and would like to register for access to the online version, please click here.
- If you have already subscribed to the journal and registered for the online version please click here to access it via Ingenta.
Please note that the free access is only available to the person in whose name the subscription is registered. If you would like to provide access to the online version for more than one user – including company-wide and university-wide access – you will need a multi-user licence.