Call for articles

Submission deadline: 25th August 2021

The Editorial Board and Publishers of Applied Marketing Analytics are welcoming the submission of articles on the following subjects for the next issue of the journal.

• How will privacy rules change how marketing is purchased; how it is measured; and how it is optimised?

• Personality traits: What drives consumers and how can marketers go beyond contexuality?

• The role of machine learning and AI in the contact centre

• NLP is used for chat and "social sentiment", but should it play other roles? Could it help us analyze copy tests? And what can we learn from non-data plays?

• User experience research metrics and KPIs

• Use of bioinformatics in UX research 

• Predictive analytics

• Use of statistical software such as KNIME​ for marketing purposes

• Sentiment analysis techniques in a post-GDPR world

• What are the new analytic techniques? What techniques should we bring back from the early days, for example media mix analytics?

• How do we measure "engagement"?  What are bayesian alternatives to traditional a/b test analysis?

• Pricing analytics, upsell techniques, uplift modelling 

• What are marketing analytic approaches that can help us stretch a budget, identify weakly working media, or understand funnels/paths to purchase in better ways?

• Experimental design in marketing analytics?  Different approaches to analysing quasi-experimental designs

• The future of programmatic advertising and personalization

• How should analysts take into account new sources or forgotten sources of data in marketing

• Bidding insights data – how to work with it and identify issues

• Causal impact and measuring marketing; how to translate these approaches into implementation at both big and small companies

• How can organizations become more effective in converting analytics into management actions? How can an organization's consumer data be put to best use by decision-makers in the organization?

• The impact of GDPR and other privacy concerns/regulations

• Analytics in the age of conversational marketing (chatbots, voice-first devices)

• Emotions analytics

• Marketing analytics in the world of B2B sales

• Machine learning and the automation of analytics

• How can an organization's culture be best used to combine the talents of marketers and analysts?

• Too much counting and reporting, not enough analysis and findings: How can analytics be used to optimize marketing and not just measure it?

• How can we better measure the outcomes of video marketing, rather than just the number of people that have watched it? How can this be achieved in online video?

• How can marketing analytics be outsourced effectively? How are companies outsourcing marketing analytics now?

• How should analytics respond to the lack of people with skills required for the new world (a combination of IT, statistics, communications and consulting skills)?

• What will the analytics department look like in 2021?

• What are the right set of technologies to effectively analyze marketing effectiveness?

• Data-driven personalisation for websites/apps/chatbots and ads

• Locational analytics: Enhancing customer experiences by listening and responding to interactive communication

• Practical data analytics “technique” articles

• Compliance and regulation in marketing analytics

• Data governance

About Applied Marketing Analytics

Applied Marketing Analytics is the major peer-reviewed, professional journal for all those involved in measuring, managing and analysing marketing activity to maximise effectiveness and return on investment. It is guided by an international, respected Editorial Board and publishes each quarter in-depth articles, case studies, research papers and reviews by leading experts in the field. Further information on the journal is available at www.henrystewartpublications/ama.

Submission guidelines

The following types of articles are considered for publication:

  • Practice articles: Thought pieces, best practice articles, case studies, new approaches, technologies and techniques, market and consumer research, legal and regulatory updates, and other contributions written by practitioners. All case studies must address the following questions: What has worked? Why has it worked? What lessons were learned? How could it be done elsewhere? Articles should be 2,000 to 5,000 words in length.
  • Research papers: Contributions which explore new models, theories and applied research in marketing analytics and strategy. Research papers must have clear implications for professionals and business practice. Research papers should be around 6,000 words in length.

All submissions will be peer-reviewed to ensure that they are of direct, practical relevance to those working in the field.

The deadline for the submission of articles to the next issue is 25th August 2021.

All article submissions should be sent to the Publisher, Julie Kerry. Further, more specific guidance for authors on format and style can be found here.

Questions about this issue may be directed to Julie Kerry.