“Protecting the information that customers have entrusted organisations with is one of the key challenges faced by many industries and needs to addressed by well trained, well informed and qualified professionals that have a deep understanding of the issues. The independent Journal of Data Protection & Privacy is a fantastic source of the most up to date thinking and best practise and should be a ‘must read’ for DP professionals….”
Forthcoming content
A selection of articles scheduled for Volume 7 of Applied Marketing Analytics includes:
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Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics
Ian Thomas, Independent Consultant -
The impact of evolving digital behaviours on marketing technology diffusion
Andy Betts, Chief marketer, consultant and digital hybrid -
Analytics redefined: Privacy is reshaping the industry
Cory Underwood, Analytics Engineer, Search Discovery -
Ethics and data governance in marketing analytics and AI
Haniyeh Mahmoudian, Global AI Ethicist, DataRobot -
Content effectiveness: Insights from analysing what content consumers think and do
Colleen Jones, Founder and President, Content Science -
From marketing analytics to data storytelling
Fabio Piccigallo, Co-Founder and CEO, Marketing Strategy Solutions -
Ethics and neuroethics: From marketing to neuromarketing
Caterina Garofalo, President, Italian Association of Neuromarketing -
Emanating confluence: The symbiotic relationship between artificial intelligence and data
Ted W. Gross, Futurist & Theorist -
How can companies incorporate and support ethical AI and machine learning in customer analytics?
Lawrence Latvala, Practice Leader, Americas , Jeff Horn, Senior Consulting Director & Dan Summerlin, Principal Marketing Solutions Consultant, Teradata -
Data and decisioning
Lisa Loftis, Principal Management Consultant - Customer Intelligence, SAS Best Practices -
Look out! The 4 big forces conspiring to ruin your analytics!
Jeff Greenhouse, VP, Subscriber Growth, AMC Networks -
Ethical and efficient consent management
Doug Hall, Senior Director of Analytics, MightyHive EMEA -
How to build a data-literate organisation with a growth engine
Carol Tran, Principal, Growth & Product Marketing, Carol Tran -
How to improve forecasting with machine learning
Barry Keating, Professor of Business Economics & Predictive Analytics, University of Notre Dame -
Bayesian spend allocation models
Dominic Williamson, Director of Marketing Strategy and Analytics, Instacart -
Affinity algorithms: An empirical evaluation
Martin Block, Professor, Integrated Marketing Communications, Medill, Northwestern University -
The OneGuide Customer Effectiveness Study
Dave Fogarty, Enterprise Marketing Analytics Leader, Evernorth Corporation -
Wither in-store analytics: How in-store behavioural analytics has changed and where it is headed
Gary Angel, CEO, Digital Mortar -
Using artificial intelligence to optimise onsite search and chat bots
Jeff Larche, Senior Director, Digital Analytics & Insights, TA Digital -
Optimising marketing strategies by customer segments and lifetime values, with A/B testing
Christina Echagarruga, Data scientist, Facebook, Paromita Guha, Co-founder and Data Scientist, Axiomatic Data & Eva Qi Tianis, Data scientist, Vanguard Group -
Moving toward inferential attribution modelling in a post third-party cookie world
Roger Kamena, VP Analytics and Data Science, Adviso