Forthcoming content

A selection of peer-reviewed articles scheduled for publication in Volume 5 of Applied Marketing Analytics – which consists of four quarterly 100-page issues – includes:

• Transforming enterprises with applied AI
  Santhosh Vijayam Subramani, Director, CRM and Marketing Operations, Air Canada
• Getting an edge on data insights and breakthrough innovation
  Joseph Bradley, Global Vice President, Customer Experience, Incubation Technologies, Cisco Systems
• Bridging the talent gap: How universities and industry can work together to recruit, develop and retain top data talent
  Violetta Misiorek, Principal Consultant, Personalisation & Innovation, Data Science & Analytics, Chief Data Officer, SunCorp
• Becoming a master: Attribution reporting best practices
  Stephanie Burton, Senior Consultant, Digital Strategy – Analytics & Optimization, Adobe Consulting, Adobe Marketing Cloud
• The role of emotions in choice models: Some preliminary evidence
  John Roberts UNSW Scientia Professor Member, UNSW Business School, UNSW Australia
• Customer lifetime value in a machine learning world
  Peter Fader, Professor of Marketing, Wharton School of the University of Pennsylvania
• Investment Management: Competing in a data-driven world
  Laura E. Ribeiro, Global Product Manager, AMP Capital
• Orchestrating your AI technologies
  Thanh Nguyen, Enterprise Architect, Department of Human Services, Australia
• Use of notebooks to improve cross-company conversations on marketing data
  Hagen Wenzek, Founder, Freestyle Consulting LLC
• Applied AI and analytics to effect real improvement
  Mike Moran, Digital & social media marketing consultant
• Leading change: Future-proofing the data-driven organisation
  Adam Skinner, Chief Data & Technology Officer, Fitness and Lifestyle Group
• Website attribution without e-commerce: A case study in automotive media optimization
  Jonathan Prantner, Chief Analytics Officer, RXA, LLC
• Data collection challenges for marketers
  Chitra Iyer, Editor-in-Chief, Ziff Davis B2B
• Customer lifetime value in a machine learning world
  Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, Wharton School, University of Pennsylvania
• The impact of GDPR on analytics
  Aleksandra Logist, Country Manager Canada and Head of Quebec Office, ACTITO
• Issues with shopper tracking and data quality – From solving multi-floors to driving better positional accuracy
  Gary Angel, CEO, Digital Mortar
• Effective frequency levels in out-of-house advertising
  Jennie Roper, Head of Research, Kinetic
• From data-driven to insight-driven: Using analytics and insights for deeper audience intelligence
  Alistair Bulger, Alastair Bulger, DMMS, Pre-sales and Strategic Development Director, Experian
• High profile data breaches: Designing the right data protection architecture based on the law, ethics and trust
  Laura E. Ribeiro, Global Product Manager, AMP Capital