"Congrats on Journal of Brand Strategy. From the outset I liked the focus on real problems and real solutions. I especially like the case study section, there are so few outlets for this article type and it can be so useful."
Forthcoming content
Articles scheduled to be published in the new Volume, Volume 6 of Applied Marketing Analytics includes:
-
How organizations can leverage the right strategies and technologies to reach an active audience: Lessons from McDonalds
Chuck Coolen, Senior Marketing Manager - Eastern Canada, McDonalds -
Taking over or building a data & analytics team
Nick Antoniades, Vice President, CRM and Analytics, Ashley Stewart, Inc. -
Building analytics teams for success
Radhika V Kulkarni, Former Vice President, Advanced Analytics R&D, SAS Institute -
Staffing trends and strategies for recruiting talent for marketing analytics and business intelligence
Steve Perlman, CEO, Syfter -
Thesis and antithesis — Innovation and predictive analytics: Σ (Past + Present) Data ≠ Future Success
Ted William Gross, Founder, Asanatae -
How to improve efficiency and learning in marketing analytics in an organisation
Mariia Bocheva, Attribution and Automation Specialist, Google -
Marketing data science without third-party cookies: Impact, causes, and consequences
Joe Sutherland, Head of Data Science, Search Discovery -
Personality traits: How can data help us understand what really drives consumers?
Clark Boyd, Google Digital Academy Trainer & Course Leader, Cambridge Judge Business School -
Evaluating the business impact of digital experiences
Melanie Bowles, Optimization and Insights, InfoTrust -
Measuring attitude response times: A review
Darren Bridger, Consultant, NeuroStrata -
Sentiment analysis and emotion recognition: Evolving the paradigm of communication within data classification
Ted William Gross, AI Technologist and Data Theorist, Ituran Ltd -
Facebook and Pandora’s box: How using Big Data and artificial intelligence in advertising resulted in housing discrimination
Sarah Khatry, Data Scientist, DataRobot -
WeChat CRM: How to apply analytics principles to social media in China
Arnold Ma, Founder, Qumin -
Lessons learned from marketing analytics mistakes
Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada -
Case-study: In-store display & visual merchandising analytics
Gary Angel, CEO & Founder, Digital Mortar -
Capacity planning for the casino & hospitality industry
Andrew Pearson, Managing Director, Intelligencia -
Using event-based models for cross-device insights into the user journey
Mai Alowaish, Digital Marketing Consultant and Delivery Team Lead, InfoTrust -
Adapting the enterprise data lake architectures for marketing analytics
Roger Kamena, Vice President, Data Science and Technology, Adviso -
Four pivotal capabilities for marketers to support the growth mandate
Laura Patterson, President, VisionEdge Marketing -
Profit-maximizing A/B tests
Elea McDonnell, Assistant Professor of Marketing, LeBow College of Business, Drexel University -
Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and evaluation laboratory method
Chand P. Saini, Assistant Professor, SGT University & Neha Gupta, Assistant Professor, Amity School of Business, Amity University Uttar Pradesh