“I expect this Journal to go beyond traditional publications to promote creative thinking on a broader spectrum and stand out as a think-tank for privacy and data protection related issues.”
Forthcoming content
Articles scheduled to be published in the new Volume, Volume 6 of Applied Marketing Analytics includes:
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How organizations can leverage the right strategies and technologies to reach an active audience: Lessons from McDonalds
Chuck Coolen, Senior Marketing Manager - Eastern Canada, McDonalds -
Taking over or building a data & analytics team
Nick Antoniades, Vice President, CRM and Analytics, Ashley Stewart, Inc. -
Building analytics teams for success
Radhika V Kulkarni, Former Vice President, Advanced Analytics R&D, SAS Institute -
Staffing trends and strategies for recruiting talent for marketing analytics and business intelligence
Steve Perlman, CEO, Syfter -
How to improve efficiency and learning in marketing analytics in an organisation
Mariia Bocheva, Attribution and Automation Specialist, Google -
Marketing data science without third-party cookies: Impact, causes, and consequences
Joe Sutherland, Head of Data Science, Search Discovery -
Personality traits: How can data help us understand what really drives consumers?
Clark Boyd, Google Digital Academy Trainer & Course Leader, Cambridge Judge Business School -
Evaluating the business impact of digital experiences
Melanie Bowles, Optimization and Insights, InfoTrust -
Measuring attitude response times: A review
Darren Bridger, Consultant, NeuroStrata -
Sentiment analysis and emotion recognition: Evolving the paradigm of communication within data classification
Ted William Gross, AI Technologist and Data Theorist, Ituran Ltd -
Facebook and Pandora’s box: How using Big Data and artificial intelligence in advertising resulted in housing discrimination
Sarah Khatry, Data Scientist, DataRobot -
WeChat CRM: How to apply analytics principles to social media in China
Arnold Ma, Founder, Qumin -
Lessons learned from marketing analytics mistakes
Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada -
Case-study: In-store display & visual merchandising analytics
Gary Angel, CEO & Founder, Digital Mortar -
Capacity planning for the casino & hospitality industry
Andrew Pearson, Managing Director, Intelligencia -
Using event-based models for cross-device insights into the user journey
Mai Alowaish, Digital Marketing Consultant and Delivery Team Lead, InfoTrust -
Adapting the enterprise data lake architectures for marketing analytics
Roger Kamena, Vice President, Data Science and Technology, Adviso -
Four pivotal capabilities for marketers to support the growth mandate
Laura Patterson, President, VisionEdge Marketing -
Profit-maximizing A/B tests
Elea McDonnell, Assistant Professor of Marketing, LeBow College of Business, Drexel University -
Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and evaluation laboratory method
Chand P. Saini, Assistant Professor, SGT University & Neha Gupta, Assistant Professor, Amity School of Business, Amity University Uttar Pradesh