Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
Forthcoming content
A selection of peer-reviewed articles scheduled for publication in Volume 5 of Applied Marketing Analytics – which consists of four quarterly 100-page issues – includes:
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Transforming enterprises with applied AI
Santhosh Vijayam Subramani, Director, CRM and Marketing Operations, Air Canada -
Getting an edge on data insights and breakthrough innovation
Joseph Bradley, Global Vice President, Customer Experience, Incubation Technologies, Cisco Systems -
Bridging the talent gap: How universities and industry can work together to recruit, develop and retain top data talent
Violetta Misiorek, Principal Consultant, Personalisation & Innovation, Data Science & Analytics, Chief Data Officer, SunCorp -
Becoming a master: Attribution reporting best practices
Stephanie Burton, Senior Consultant, Digital Strategy – Analytics & Optimization, Adobe Consulting, Adobe Marketing Cloud -
The role of emotions in choice models: Some preliminary evidence
John Roberts UNSW Scientia Professor Member, UNSW Business School, UNSW Australia -
Customer lifetime value in a machine learning world
Peter Fader, Professor of Marketing, Wharton School of the University of Pennsylvania -
Investment Management: Competing in a data-driven world
Laura E. Ribeiro, Global Product Manager, AMP Capital -
Orchestrating your AI technologies
Thanh Nguyen, Enterprise Architect, Department of Human Services, Australia -
Use of notebooks to improve cross-company conversations on marketing data
Hagen Wenzek, Founder, Freestyle Consulting LLC -
Applied AI and analytics to effect real improvement
Mike Moran, Digital & social media marketing consultant -
Leading change: Future-proofing the data-driven organisation
Adam Skinner, Chief Data & Technology Officer, Fitness and Lifestyle Group -
Website attribution without e-commerce: A case study in automotive media optimization
Jonathan Prantner, Chief Analytics Officer, RXA, LLC -
Data collection challenges for marketers
Chitra Iyer, Editor-in-Chief, Ziff Davis B2B -
Customer lifetime value in a machine learning world
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, Wharton School, University of Pennsylvania -
The impact of GDPR on analytics
Aleksandra Logist, Country Manager Canada and Head of Quebec Office, ACTITO -
Issues with shopper tracking and data quality – From solving multi-floors to driving better positional accuracy
Gary Angel, CEO, Digital Mortar -
Effective frequency levels in out-of-house advertising
Jennie Roper, Head of Research, Kinetic -
From data-driven to insight-driven: Using analytics and insights for deeper audience intelligence
Alistair Bulger, DMMS, Pre-sales and Strategic Development Director, Experian -
High profile data breaches: Designing the right data protection architecture based on the law, ethics and trust
Laura E. Ribeiro, Global Product Manager, AMP Capital