Volume 3 (2017)

Each volume of Applied Marketing Analytics consists of four quarterly 100-page issues. The articles published so far in Volume 2 are:

Volume 3 Number 1 (Winter 2017)

  • Editorial
    Leandro DalleMule, Chief Data Officer, AIG
  • Comment: How people-centred research can re-vitalise the research industry
    Andy Buckley, Research Strategy Director, Join the Dots
  • Converting analytics into management actions
    Steve Wills, Founder, Insight Management Academy and James Wycherely, Former Director of Customer Insight and Analysis, Barclays Bank
  • A data structure for customer insights
    Jim Porzak, Founder, DS4CI.org
  • Transforming data into impact
    Alexander Skorka, COO, Dapresy Group
  • The new advanced TV meter: More precise and faster audience behaviour data and ad effectiveness insights
    Daniel Tjondronegoro, Co-Founder & Managing Partner, Beatgrid Media
  • Panel regression (cross sectional-time series) in same store sales analysis
    Mike Grigsby, VP Retail Strategic Business Analytics, Targetbase
  • Leveraging marketing analytics to improve firm performance: Insights from implementation
    V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University and Amalesh Sharma, Assistant Professor of Marketing at the Mays Business School
  • Bayesian confirmatory analysis of multiple response data
    Mauricio Ferreira, Chief Methodologist Officer, Hypothesis Group, Peter Congdon, Research Professor, Queen Mary University of London and Yancy Edwards, Visiting Associate Professor of Marketing, USF Sarasota-Manatee