“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
Contact us
Please send all correspondence to the Journal Publisher:
Julie Kerry
Publisher
Applied Marketing Analytics
Henry Stewart Publications
Ruskin House, 40/41 Museum Street
London WC1A 1LT, UK
Tel: +44 (0)20 7092 3469
Email: julie@hspublications.co.uk
Details
Table of Contents
Featured Articles
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx
Andy Betts, Executive and CMO Advisor
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx
Andy Betts, Executive and CMO Advisor
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552