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"Written by and for the professional, it provides me with the kind of practical, real-use cases I can apply in my job."

“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals.  Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant.  I look forward to each new edition.”

"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."

“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”