“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
Contact us
Please send all correspondence to the Journal Publisher:
Julie Kerry
Publisher
Applied Marketing Analytics
Henry Stewart Publications
Ruskin House, 40/41 Museum Street
London WC1A 1LT, UK
Tel: +44 (0)20 7092 3469
Email: julie@hspublications.co.uk
Details
Table of Contents
Featured Articles
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Vikash Singh, Director and Sheena Banton, Director, AutoNation
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Vikash Singh, Director and Sheena Banton, Director, AutoNation
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552