"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Volume 14 (2025-26)
Each volume of Journal of Brand Strategy consists of four, quarterly 100-page issues. Articles published in Volume 14 will be listed below.
Details
Table of Contents
Featured Articles
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Anton Perreau, Senior Vice President, Battenhall
Gabriela Pereira, Founder, DIYMFA.com
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568
Table of Contents
Featured Articles
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Anton Perreau, Senior Vice President, Battenhall
Gabriela Pereira, Founder, DIYMFA.com
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568