“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
Volume 14 (2025-26)
Each volume of Journal of Brand Strategy consists of four, quarterly 100-page issues. Articles published in Volume 14 will be listed below.
Details
Table of Contents
Featured Articles
Mahmoud Dasser, VP, CMO, TM ONE
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568

Table of Contents
Featured Articles
Mahmoud Dasser, VP, CMO, TM ONE
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568