"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."
Volume 11 (2025-26)
Each volume of Applied Marketing Analytics consists of FOUR 100-page issues. Articles published in Volume 11 are listed here:
Details
Table of Contents
Featured Articles
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Paromita Guha, Co-founder and Data Scientist, Axiomatic Data, Christina Echagarruga, Data Scientist, Facebook and Eva Qi Tian, Data Scientist, Vanguard Group
Isaline Duminil, Marketing and Communications Director, JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer, JCDecaux Group
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Paromita Guha, Co-founder and Data Scientist, Axiomatic Data, Christina Echagarruga, Data Scientist, Facebook and Eva Qi Tian, Data Scientist, Vanguard Group
Isaline Duminil, Marketing and Communications Director, JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer, JCDecaux Group
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552