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Learn about best digital marketing practices at: Validity; Wunderkind International; Robert Half; Diageo; Condé Nast; Lytics; Standard Chartered Bank 
Learn about best digital marketing practices at: Validity; Wunderkind International; Robert Half; Diageo; Condé Nast; Lytics; Standard Chartered Bank 
New volume of Journal of Digital Media Management: Featuring articles from The National Archives; Iowa State University Library; Canadian Broadcasting Corporation; World Vision International; University of California, Berkeley; Olympic Foundation for Culture and Heritage; FIFA Audiovisual Archive
New volume of Journal of Brand Strategy: Featuring articles from Audiobrain, Getty Images, Oracle Advertising, The University of Texas at Austin, Battenhall, PwC and Danone North America 
Journal of Supply Chain Management, Logistics and Procurement: New - Volume 7 out now

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Volume 11 (2025-26)
Volume 10 (2024-25)
Volume 9 (2023-24)
Volume 8 (2022-23)
Volume 7 (2021-22)
Volume 6 (2020-21)
Volume 5 (2019-2020)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 1 (2014-15)
Featured Articles
The importance of domain knowledge for successful and robust predictive modelling
Andrea Ahlemeyer-Stubbe, Director Strategic Analytics and Agnes Müller, Senior Analytical Consultant, servicepro
Using lift-testing to measure the true value of digital marketing in the cross-device world
Dominic Williamson, Lead, Marketing Science Team, Facebook
Martech leadership: The symbiotic development of technology and talent
Andy Betts, Executive and CMO Advisor
Publisher: 
Julie Kerry
First Published: 
November 2014
ISSN (print): 
2054-7544
ISSN (web): 
2054-7552
Back to Journal
Subscribe now
Details
Announcements
Call for articles
Call for articles - Special Issue: Customer Data in Marketing Analytics
Contact us
Editorial Board
Forthcoming content
Instructions for authors
Multi-user licences
Online version
Featured Articles
Back to Journal
Table of Contents
Volume 11 (2025-26)
Volume 10 (2024-25)
Volume 9 (2023-24)
Volume 8 (2022-23)
Volume 7 (2021-22)
Volume 6 (2020-21)
Volume 5 (2019-2020)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 1 (2014-15)
Featured Articles
The importance of domain knowledge for successful and robust predictive modelling
Andrea Ahlemeyer-Stubbe, Director Strategic Analytics and Agnes Müller, Senior Analytical Consultant, servicepro
Using lift-testing to measure the true value of digital marketing in the cross-device world
Dominic Williamson, Lead, Marketing Science Team, Facebook
Martech leadership: The symbiotic development of technology and talent
Andy Betts, Executive and CMO Advisor
Publisher: 
Julie Kerry
First Published: 
November 2014
ISSN (print): 
2054-7544
ISSN (web): 
2054-7552
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